Mobile has become our constant companion in what is fast-becoming a multi-screen world, where we choose our screen (mobile, tablet, PC or TV) depending on our context and what we want to accomplish. This shift from consumption to participation turns up the pressure on marketers to do more than shift spend into mobile to get our attention. They have to architect comprehensive strategies ­— with mobile at the center — to accompany our daily activities and close the loop. Mobile commerce convenience. Mobile entertainment audience. In the U.K., In the U.S., MORE >>

The monthly Carnival of the Mobilists (COM) sets up camp at MobileGroove with an entertaining and eclectic mix of themes and topics that speak volumes about recent developments in mobile. From a curated list of Mobile Web influencers to an examination of the pros and cons of mobile apps , it’s all there – so let’s dive in! sample question: You hear that your reseller chain – the mobile operators/carriers – has gone into sales boycott because of one decision made by your company. How can retailers really deliver value via mobile? MORE >>

mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). Perhaps more importantly for marketers, daily use of social networking sites by mobile users has grown 58% in the past year to 40 million people. LinkedIn was a close second with up 69% to 5.5 million. MORE >>

Editor’s note: After a record year for mobile marketing spend and success (and a holiday shopping season that saw a spike in mobile commerce), analyst firms report mobile has finally arrived as a legitimate marketing medium. Forrester Research is particularly bullish and predicts marketers and retailers will start investing significantly in cohesive mobile marketing and commerce strategies. What is the current state of mobile commerce readiness among major brands? The growth of mobile online shopping in the U.S. Mobile ready. by end-2011. MORE >>

A last call for entries for the Effective Mobile Marketing Awards (EMMAs). The newest awards program in the mobile marketing space comes from Mobile Marketing magazine and recognizes the effectiveness of mobile marketing campaigns, apps and mobile websites worldwide. And, when you head to the Mobile Marketing Magazine website to register your best campaign(s), be sure to check out the new issue of the online magazine. Check out the new issue of Mobile Marketing Magazine here. Tags: Events Mobile Advertising Stand up and be recognized! MORE >>