Trending Sources

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the  comScore Data Mine  compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat.

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Search is a problem because discoverability of these mobile applications is a real chore for brands. comscore. mobile. mobile app.

Mobile – from Strategy to Implementation

SocialFish

Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s an exciting time both for mobile development and associations.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S.

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Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). million.

Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results. Is your site mobile friendly?

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry.  US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV?  A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. Time spent in mobile apps now totals 76% of time spent watching television.

Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

Instagram Tops Twitter In Daily Mobile Users. Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 955 million active users. via  CNET. via  Google.

Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The Realtime Report

hours) online every month, according to a new report by comScore. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. Download the full comScore report here. Social Media Statistics Comscore EU5 Europe social networking statistics62% visited a games site.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016.

Why Mobile Content Strategy is Important to PR

Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. How is your brand performing on mobile?

Google's Third Wave Of Innovation

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To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Back in 2006, Google acquired a lesser-known mobile operating system called Android. It was a bold play and one that has - without question - enabled Google to become a dominant player in the mobile space. Now, Google doesn''t just build applications that run on a mobile-enabled platform (which they do), but they own the actual platform on which our mobile connectivity is playing out. Adding some data to this, comScore''s February 2014 U.S.

The Shape-Shifting Reality Of Shopping

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They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. It wasn''t even two years ago that I would poll audiences all over the world about how long it would take for us to do everything that we can do on our personal computers as effectively (if not better than) as we can do on our mobile devices. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one. Looking through merchandise and actually buying right from the mobile device.

Where The Boys (And Girls) Are

Twist Image

Mobile is small. The real shift that we're going to see is from desktop versus mobile. What we learned from yesterday's Blog post is that consumers are spending much more time with their mobile than other media channels. This is also why they're not putting a lot of dollars into mobile, even though consumers are spending more time there. much in the same way that the trend in media consumption is with mobile (more than other, traditional, media channels). comscore. mobile. mobile advertising. mobile marketing. Hardly. ios: 4.91%.

In Rome, Do as the Yelpers Do

Geoff Livingston

website according to Comscore. In today’s mobile world, these go ten times as far as text heavy copy. Marketing bing ComScore facebook google Local Search TripAdvisor Yahoo! Thomas Jefferson’s home Monticello, a must-see in Charlottesville. During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue.

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4 trends for online coupon sites in 2013

Atom Thought

A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the. ” Of course more choices lead to comparison. Digital Insight

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site? by 2050.

How to Use Instagram Without Being Obnoxious or Dull [Video]

Pamorama

Its number of daily mobile users has jumped to 7.3 million, according to data from comScore.  Since its launch in 2010, Instagram has been on an impressive upward trajectory. The site announced last month that over over 5 billion photos have been shared. million, surpassing Twitter’s 6.9 New York filmmaker Casey Neistat is pretty opinionated about social networks [.]. Instagram Social Media

LinkedIn Reaches 174 Million Members, Revenue Up 89%

The Realtime Report

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 Mobile is also starting to play an important role. LinkedIn CEO Jeff Weiner stated that 15% of new members originated on mobile, up from 10%. Over one-quarter (27%) of visits now come from mobile. And are you using LinkedIn via PC or mobile?

You Must Read This!

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From the Poynter article: "The toughest news comes in the digital chapter, where Pew researchers found that the big dogs -- Google and Facebook -- have staked out the growing ad segments of mobile and video. billion ads, comScore found." comscore. What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to be more - on many levels - is all but fading. She's so heavy. Welcome to Digital Narcissism.

comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela

Bill Hartzer

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 Here are the numbers from comScore: Visitation to Twitter.com by Global Regions - June 2010 vs. June 2009.

LinkedIn Grows 53% Year-Over-Year in New Zealand

The Realtime Report

Just about everyone, based on the latest research from the comScore data mine. Related Stories Social Media Stats: The Best of 2013 Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard. Who’s using social media in New Zealand? million Kiwis.

comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. News/Information 1.3% All Other Categories 37.0% * Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs. NASDAQ: SCOR) has released their monthly comScore.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Optimize for Mobile. As this recent  comScore study indicates, mobile has become the leading digital platform. Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites. They’ve even started including “mobile-friendly” labels in mobile search results. 2. Stop

Social Networking Stats: Instagram Tops 100 Million Users, #RLTM Scoreboard

The Realtime Report

This announcement comes after the mobile photo-sharing app officially became part of Facebook last week. ComScore reported last week that Instagram is the 56th most popular site in the US (via VentureBeat ). The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 955 million active users. via  CNET. Twitter: over 500 million users. via  Twopcharts. via  TechCrunch.

Developing A Branded App For Your Business

The Realtime Report

According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditional desktop. In fact, only 42% of people are using desktops and laptops compared to 51% for mobile devices. If that’s not enough to make you reconsider your mobile strategy, consider this. Of course, you do. All day.

Black Friday Education

Engaging Brand

comScore recently reported the latest numbers : For the holiday season-to-date, $12.7 Internet retailers, marketers and mobile providers must be flexible to deal with the incredible surge in traffic alone, never mind secure transactions. Today in a guest post from the wonderful  Joseph Baker , we look at the marketing implications of the holiday season.

Facebook, a Company without a Vision

Geoff Livingston

comScore data shows August time spent down 12% pro forma. ” The only thing we hear from Facebook these days is its commitment to drive increased advertising revenue from Timeline (the core platform for frictionless sharing), and the importance of mobility. Image via TrueRep. No Vision, No Future. Image via gorbot. It doesn’t look good.

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. In 2015,  Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Something that Facebook mastered on its way to becoming a dominant mobile advertising network. Well, that opportunity is now on Snapchat.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

India now has nearly 74 million Internet users , according to a recent ComScore report. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Ed: A version of this post originally ran on September 20, 2013 on  Vikypedia.in. We republish it with minor edits and updates. Sixty two! ABP Pvt.

When a Picture is Truly Worth 1,000 Words

Convince & Convert

For anyone that doesn’t know what a location based service is, it’s an application or website that you access from a mobile device to check in — or digitally acknowledge — that you are at a particular location. As more and more people start using these services ( according to Comscore , 17.6% of all smartphone users accessed a check-in service in March, 2011), the number of tips and photos will increase, thus adding valuable information about a location. mobile Aaron Strout foodspotting Foursquare Gowalla LBS location-based services microcontent WCG

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Specifically, research by Shop.org, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012.

This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. A roundup of relevant links affecting our industry. These are those links. The U.S.

Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two. Host videos on your Facebook page.

Geoff’s Market Research Bulletin – 1st Edition

Geoff Livingston

For an interesting peak behind the curtain of marketing research, read comScore blogger Eli Goodman’s August 29 post. In looking at groups of location-based applications on mobile devices, the Pew Research Service’s Internet and American Life Project recently reported that 28% of American adults have used at least one of them. Image by Robert Scoble. Dunbar.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent  Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves  if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. Honestly no. billion in 2010.

Some Perspectives on Pinterest

Social Media Marketing

recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. You've probably heard that Pinterest is here and in a big way. The site has been around for a couple of years but only recently took off. Shame on you.