The ROI of Social CRM
NOVEMBER 14, 2012
The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. The ROI of Social CRM.
ROI and the Impact of Social CRM [NEW WHITE PAPER]
AUGUST 22, 2011
Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! This is a MUST READ if you’re interested in getting real results out of your social media work.
Social CRM Fuels Engagement and Growth [Infographic]
NOVEMBER 19, 2012
Industry Insider Useful Data
How to Choose a Social CRM to Manage Data
JULY 12, 2012
good CRM platform will help you funnel the noise (aka customer data) into a digestible and collaborative system. Implementing a CRM System. Traditionally, CRM systems were available only to big corporations with the IT staff to develop, implement, and manage a company-wide system. Here are just a few that have emerged as leaders in enabling social CRM. Now what?
6 Steps for Getting Started with Social CRM for Membership Orgs
MARCH 2, 2012
Social CRM is a business philosophy supported by technology and workflow. It’s not something you buy off the shelf, and you can’t get to ROI without it. 2. For membership organizations, that simply means that social CRM is the discipline of applying social media data to membership management. 3. Social CRM Use Cases for Membership Orgs.
Be a Social CRM Hero!
AUGUST 21, 2012
Just a quick recap of our How To Be A Social CRM Hero series so far. How To Apply Social to Education and Learning. Why do busy professionals turn to social media? Social tools make it possible for you to increase participation in your learning programs, actively engage learners, and make your learning programs more effective. How to Apply Social to Conferences.
Video: Thoughts on Social CRM for Small Businesses
SEPTEMBER 14, 2011
Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. social media social crmTweet. which weren’t originally designed for business uses.
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Level – basic.
Why The Term “Social CRM” Is Just STUPID!
NOVEMBER 7, 2011
Social CRM. Does adding Twitter to your CRM process make it more social? Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. ALL CRM IS SOCIAL.
Social CRM Use Case 6: Retention
DECEMBER 16, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 6th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. Social CRM and ROI
Social CRM Use Case 7: Member Services
DECEMBER 22, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 7th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. Social CRM and ROI
Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation
NOVEMBER 17, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Conference social media campaigns to increase outreach and lead generation. Tools – Social Media Management System.
Social CRM Use Case 3: Optimize and socialize your member services
NOVEMBER 3, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Optimize and socialize your member services. The Social CRM team turns to the new community platform to create a member question center.
White paper on Social CRM for associations
APRIL 6, 2011
Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Social CRM refers to both a business strategy for managing customer relationships in the age of social media and also the evolving technology that helps organizations do this. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management.
Social CRM Use Case 2: Socializing educational content for member retention
OCTOBER 24, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Socializing educational content for member retention. Social CRM and ROIthe webinar archive in the same place.
Think Tank Webinar on Social CRM next Wednesday
APRIL 26, 2011
This webinar also kicks off our monthly Think Tank webinar series on topics that are important for social media practitioners in associations and nonprofits. So you’ll definitely want to join us live. Don’t miss it! Special thanks to CommPartners for their help producing the series. Join us next week ! Think Tank
Social CRM Use Case 5: Recruitment
DECEMBER 1, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 5th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. Social CRM and ROI
Moving From Back Pats to Business, Social CRM Is For Real
Convince & Convert
JUNE 10, 2012
As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. The New Social CRM Big Three.
Deep dive on Social CRM at the ASAE Technology Conference
DECEMBER 5, 2011
And this year, I’m even more energized about #Tech11. I’ll be facilitating a deep dive on Social CRM for Associations on Thursday, 12/8, starting at 8:30am. Deep dive means that we will actually have a good chunk of time together as a group to have meaningful thinking and conversations about how social media intersects with membership management.
Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
MAY 20, 2011
Social CRM is a term that is often misused, certainly in a product and solution context. It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. It seems everyone is offering social CRM solutions these days. However, social CRM is not about tools. The integration of data from different customer interactions and channels is a challenge for many marketers (think about the integration of email data, web analytics and CRM, for instance). An exploration.
Social CRM is Part of Culture Change
NOVEMBER 5, 2012
If you’re a regular reader of this blog, then I am sure you are aware of the awesome white papers that Maddie and Lindy have written with Avectra on Social CRM. The ideas in Humanize tend to be slightly bigger picture than social CRM. Implementing social CRM within your association is actually culture change. like the bias towards action.
Social CRM: Tools That Can Help You Know Your Audience Better
Ignite Social Media
SEPTEMBER 26, 2016
That’s great to have, but when a brand is looking to connect with their customers on a social level, those things aren’t always helpful. In order to connect with customers further, organizations look to Social CRM. Simply put Social CRM is using social media services, techniques and technology to engage with their customers on a more personal level.
Deciding upon Social CRM: Your Brand Can Benefit
JANUARY 22, 2013
Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind. The question is: Will these companies benefit from NOT servicing their customers on social?
5 Ways to Use Automated Internet Marketing Software in Managing Social CRM and Sales Leads
JULY 2, 2012
Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. good social crm helps businesses improve their customer engagement and interactions. Below are five ways in which businesses can use automated marketing systems in social customer relations management and leads conversion; Gather leads information.
What’s a social CRM going to do for my business?
FEBRUARY 17, 2011
According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross reference what your customers are saying in social media circles as individuals and as a group with what you know about them from a business standpoint. “Jeremiah Owyang’s vision of Social CRM where products that we want will find us, will be realized. Steve Farnsworth, Jolt Social Media.
The best nuggets from AMS FEST
MAY 10, 2016
Debunking the Hype From the Trenches Industry Insider Social CRM and ROII’m planning on live blogging some good nuggets from AMS FEST MIDWEST today. Watch this space! In the meantime, follow along remotely by watching the Twitter stream below! AMSFest Tweets. photo credit ).
Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. Same goes for location based social networks. And for what?
Without a change in expectations, social CRM is destined to fail
FEBRUARY 27, 2013
While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. While I felt her pain, I went on a rant of my own about social CRM and the expectations that we have. We can’t.
[Cool Infographic Friday] Social CRM: The Next Generation of Fundraising
APRIL 5, 2013
From the Avectra blog : “Social CRM takes traditional donor management to the next level by creating one integrated database that captures and analyzes rich historical data and seamlessly includes new social data. ” Look out for our next How-To Apply Social to Fundraising in our department-specific How-To Series - coming out soon! Featured Useful Data
[Cool Infographic Friday] Cracking the Crowdfunding Code
MARCH 28, 2014
Related Posts [Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons Awesome Nonprofit Social Media Decks from #14NTC [Cool Infographic Friday] Clues to Facebook’s Future From Facebook Investing [Cool Infographic Friday] The State of Online Giving The Big Picture for Associations.
The Ultimate Guide to Social Marketing for an Ecommerce Business
OCTOBER 27, 2015
Think about how many social media accounts you currently have for your online store. Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce. This study uncovers various eye opening truths about social media, which assists in guiding your decisions on the social media front. Implementation Social CRM and ROI
Get LinkedIn or Get Left Out: Using LinkedIn Effectively
AUGUST 22, 2012
You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere.
Building a social business starts on the inside
DECEMBER 19, 2011
LOVE this slide deck by the always brilliant Lee Bryant , whom we quote in Humanize. Do you have a social intranet? Social Intranets in Social Business. Humanize Presentations Social CRM and ROIAre you considering how network effects can help your work internally? View more presentations from Lee Bryant.
Seven steps to social CRM success | Sherrilynne Starkie
JANUARY 11, 2010
How Some Big Brands Manage Social Media
FEBRUARY 9, 2012
I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. This also includes some discussion of social media management systems. Altimeter Webinar: A Strategy for Managing Social Media Proliferation, with Jeremiah Owyang from Altimeter Group on Vimeo. Here are the accompanying slides.
The Social Business Hierarchy of Needs
DECEMBER 14, 2011
Watch this 20 minute video of Jeremiah Owyang discussing the state of social business in a short presentation at LeWeb, based on the latest Altimeter report. His main points: - this is a very nascent space; if you’re working on social right now you’re EARLY. average corporate company has 178 social media accounts – way too many. Social CRM and ROI
The Social Executive
APRIL 16, 2012
Social business is good business. The Social Executive. Featured Social CRM and ROIBut don’t just take our word for it. “Access to communities and networks improve efficiency and quality.” ” Check out this GREAT slide deck by Rachel Happe. View more presentations from The Community Roundtable.
Principles of Social Business
DECEMBER 7, 2011
Principles of a Social Business Intro 7DEE. Social CRM and ROI The Social OrganizationOlivier Blanchard needs no introduction here. Flip through this excellent slide deck. View more presentations from Olivier Blanchard.
AWESOME WEBINAR ALERT: How to Make Money from Social Media
OCTOBER 24, 2015
Frustrated with trying to figure out how to make money from all that time and effort you spend on social media? If you’re trying to accelerate your business growth or make a viral impact, check out this FREE webinar from my good friend and social media maven Melinda Wittstock. Featured Implementation Industry Insider Social CRM and ROIlink].
Social Responsiveness: Norway Takes the Gold, U.S. Companies Are…Last
The Realtime Report
JULY 6, 2012
Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers. Here’s the full chart from Socialbakers : Social Media Statistics customer care customer responsiveness Norway Social CRM Socialbakers U.S.