The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. Once you start to talk about social differently like this, it becomes part of everyone’s job instead of some frivolous add-on for everyone other than the early adopters on staff. The ROI of Social CRM. MORE >>

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Conference social media campaigns to increase outreach and lead generation. The Social CRM team works with the conferences department to create a Tweety Bird Registration promotion. MORE >>

We believe that Social CRM is the key to getting ROI out of social media activity. So what is social CRM, you ask? Here’s our simplified definition: Social CRM is the discipline of applying social media to membership management. Discipline means you’re doing social media work strategically, with organizational goals in mind. Social media is more than just Facebook and Twitter. In this definition, when we use the term social media, we’re talking about: 1.) See you there! MORE >>

good CRM platform will help you funnel the noise (aka customer data) into a digestible and collaborative system. Implementing a CRM System. Traditionally, CRM systems were available only to big corporations with the IT staff to develop, implement, and manage a company-wide system. Here are just a few that have emerged as leaders in enabling social CRM. Shoutlet : Shoutlet is great for monitoring social feedback through keyword alerts, as well as streamlining the internal workflow and creating social profiles. Choosing a Social CRM. MORE >>

Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. The recipe: Your goal – to identify member prospects who engage on social media and convert them to members. What other possibilities have you seen for member recruitment using social media? MORE >>