A social media focus group in the 99-year old home of the Red Sox
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community. What you may not know is that I am also a huge Red Sox fan.
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. Consider this a mini focus group to power a broader campaign or piece of content.
Community Manager Appreciation Day: 5 Must-Reads
JANUARY 23, 2012
Today is the 3rd annual Community Manager Appreciation Day ! Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. Ways To Celebrate Community Manager Appreciation Day.
Crowdsourced Funding: How to ask for $75K but get $1.5million
FEBRUARY 12, 2012
How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. Diving straight for the gold is just going to get you ignored or worse, kicked out of the community.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. There are many qualitative methods: focus groups, online discussion groups, in-person conversations and phone conversations.
The Eight PR Up-and-Comers
DECEMBER 15, 2014
She’s the community manager for the Canadian Public Relations Society (their version of our PRSA ) and has non-profit experience. She has her own business, where she focuses on travel and tourism. Today she is the PR and content manager for The Focus Group , an advertising and marketing agency in Hattiesburg. By Gini Dietrich. The Eight PR Up-and-Comers.
Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Best Engaging Communities. Microsoft Communities.
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach!
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. And yet.
10 Steps to Create A Content Marketing Blueprint For Small Business
Blue Focus Marketing
DECEMBER 9, 2012
Listen to conversations about your brand in social media ; it’s better than a focus group. Use this information to discover how to set the direction and focus of your small business brand. Triberr: this is the social content distribution platform that connects communities of bloggers who will read and share content distributed by members of their “tribes.”.
Don’t Ignore Social Media’s Research Value
Convince & Convert
APRIL 20, 2011
According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. brand communities Social Media Research social media ROI dominos pizza kyle mensing sacred rides social media researchCo-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social. Our intrinsic understanding of opportunity cost is what defines us as people.
Why People Love Social Brands
Blue Focus Marketing
AUGUST 25, 2013
What really matters is why people would want to purchase your brand. If you start with the why , the personality you will create for your business will help build lasting connections with your community. Especially when you’re getting started, your objective should be to build trust and credibility in your community. Use your bio to direct curious community members to your website.
Surveys: Essential to the PR Pro’s Toolbox
APRIL 12, 2011
But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez. The problem with surveying is that it, allegedly, takes too long. Then there is matter of tools. It is.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Twitter, Facebook and LinkedIn groups, community sites (e.g. Toolbox.com , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise.
Where Big Ideas Come From
MAY 16, 2012
And at the street level, chalkboard walls ask the community what they want there: “My hopes for the Polaris Building…”. It’s simple market research but done in a way that is far more inviting than a focus group or Survey Monkey. Today’s guest post is written by Lisa Gerber. This is much easier said than done and I”ll explain why in a minute.
Making the Leap: Why Companies Struggle with Social Media
AUGUST 24, 2010
The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. How many customers does your company have? Simply put, one way is easier, two-way (and multi-way) is hard.
Real Brands Need Real-Time Leaders
Blue Focus Marketing
AUGUST 13, 2012
Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. Build a community. July 21, 2012 Conversations & Community Engagement – Selected Tweets from @tom_peter’s Twitter Stream. The Importance of Embracing Social Media in the C-Suite. Never heard that.
Real Brands Need Real-Time Leaders
Blue Focus Marketing
AUGUST 13, 2012
Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. Build a community. July 21, 2012 Conversations & Community Engagement – Selected Tweets from @tom_peter’s Twitter Stream. The Importance of Embracing Social Media in the C-Suite. Be inspired by them. Never heard that.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? That stuff is important to the business, no doubt. What did I miss?
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. Happy Halloween! Seems crazy, right?
Crowdsource Your Way to the Best Landing Page
Convince & Convert
FEBRUARY 11, 2015
It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Users can submit their page for critique from other designers and community members, join the discussion, and rate other landing pages at random, providing an objective analysis for every user. Nuff said.
10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Tamar is also the author of The New Community Rules (July 2009).
Why Do Customers Tattoo Themselves with the Brands They Love?
APRIL 27, 2010
Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. Brand tattoos send a message that they belong to a unique, personally meaningful community. You only “get the message” if you’re part of that group. 2. By BJ Bueno , guest author. Why do they do it? Digg this!
Social Media Is CRM
Social Media Network Marketing
OCTOBER 15, 2010
Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis. Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. This then leads to more sell and up sell.
The State of Social Media Marketing 2012 [DATA]
SEPTEMBER 20, 2012
Social media continues to be the greatest focus group out there, because it’s tuning in on natural conversations – so why are just over a quarter of marketers understanding this? 65% are using community platforms to engage with their customer base, while collaboration platforms like Basecamp and Huddle are expected to be used more in 2013. Thanks, Danny! Scary stuff.
3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]
JUNE 27, 2013
For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign. mean a genuine, “how can we actually help you?”
Seth Godin on Steroids: Here’s My Evernote Password
DECEMBER 2, 2012
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Jump became the first teacher on the site to earn more than $1 million on the site by using selling her lesson plans focused on teaching kindergarteners. Customer Focused Content Marketing Works for MindLeaders. million. Source: Quora.
Jodi Gersch on Social Media-Driven Journalism
AUGUST 19, 2015
It’s harder for USA TODAY to have that kind of relationship because the community is everywhere, BUT they can be a very engaging brand online. On a local level, the brands can also be engaging, but the journalists have more of a connection, an emphasis on being recognized, being knowledgeable, being experts in their community, and living in the same place that they are reporting on.
Strategy Lessons: The Water Book
MARCH 7, 2011
This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. This is no different than focus groups in advertising or public relations, market research studies prior to product marketing, or competitive research in all fields. Image by Steve Depolo. Upper, Lower and Middle attitudes are decisive. Musashi.
Top 10 Social Media Time Saving Tips for the Busy Blogger
MAY 31, 2012
You just need to work smart, and focus on the activities that produce the highest ROI. For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Focus on Your Twitter Lists, Not the Home Feed. This is a guest post by Brad Smith. Image courtesy of deanmeyersnet. 1. Related Posts.
Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
JULY 17, 2013
Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Ordering priorities can allow you to create marketing materials that cut to the chase: if budget isn’t an issue, you can focus on value or other things that matter most. 4. What the Heck is a Buyer Persona?
Strategy Lessons: The Fire Book
MARCH 27, 2011
Smart organizations understand that they need to cross this gap, that a bridge needs to be built between customers/donors/volunteers to create successful, loyal communities of people that provide support. In this role, the PR person acts as a trusted intermediary between community and people. Musashi. This is a timeless truth in marketing. GM only surrendered its lead as top U.S.
[Exclusive] 5 factors driving the launch strategy of associationsnow.com
OCTOBER 2, 2012
In readers surveys, focus groups, and informal conversations over the past 18 months, our audience told us they still wanted all that. Our tools: A mix of content curated from around the web and the associations space; insightful blog posts from our team and the community at large; and efforts to present the magazine’s content and voice to new audiences.
Can Ottawa’s NBL franchise recover from a branding disaster?
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Anyone who has ever been involved in focus group research will agree these discussions routinely unearth real gems…sometimes surprising information about people’s reactions, attitudes and behaviors.
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly. Headlines Matter. Know Your Audience.
PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions
AUGUST 30, 2015
This post focuses on some of the main ideas and recommended action steps that came out of the training weekend. Some attendees are creating groups to help support them. Look at the content that is resonating and focus more on that. Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? credit: Mick Russell.
Indian Companies on Twitter – A Usage Study
The Marketing Blog
MARCH 8, 2010
Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type. Here is a full copy of the brief study!