Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Today, we have one of the most powerful data sources at our fingertips: social data. Market Acquisition.

ROI 74

ROI Data Cost Influencer 74

Pam Moore

JULY 26, 2017

Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? Inviting your community to join your content marketing journey. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor Training System + Member Community.

Content 162

Content How To Marketing Case Study 162

Pam Moore

SEPTEMBER 18, 2017

Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more!

Content 162

Content Training How To ROI 162

Social Media Network Marketing

OCTOBER 15, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.

Social Media 101

Social Media Social CRM Repository Wiki 101

Adam Cohen

JULY 12, 2010

Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Kikolani

MAY 31, 2012

If you’re looking for quick growth on a new social network, then you should funnel fans from an existing channel. For example, you could: Borrow some of your website traffic Run a promotion with larger, established partners Send an update to your large email list Cross-promote from another social network.

Blogger 141

Blogger Social Media Tips ROI 141

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Social sharing – Extend your reach to new visitors by harnessing the power of your social network. Keywords – You’re constantly optimizing these already, right?

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Techipedia: Tamar Weinberg

MAY 18, 2010

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. Tamar is also the author of The New Community Rules (July 2009).

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Unported License. Awesome Post!

Social Media 93

Social Media How To ROI Reputation 93

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

Startup 109

Startup Web 2.0 SMS Proposal 109

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. It’s a part search engine and part social networking site that can help you build a dedicated and loyal online following. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience.

Brands 204

Brands NoFollow Marketing How To 204

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. Listening solution: Harness the power of global conversations with Sprout’s powerful enterprise-ready social listening solution, built on intuitive workflows and proprietary AI-driven technology. Yet, much of it goes untapped.

Data 132

Data Social Media Metrics Analytics 132

Laurel Papworth

FEBRUARY 12, 2012

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. So I could trial the idea with the community.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Later

JULY 4, 2019

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!) with your followers. . Here’s how to do it: .

Instagram 78

Instagram Brands Hosting Groups 78

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Then the community “won.&#

Digg 100

Digg StumbleUpon Communities Upcoming 100

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), It's a new way to use social media from a sales standpoint that is being overlooked. to create confidence that often overlooks the obvious. Example: A science supply store that wasn't reading its own product review page.

Social Media 119

Social Media Strategy Mobile Consultant 119