4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. What do they like? You’ll be forgiven if you.
An Overview of Bulletin Board Focus Groups
JULY 22, 2015
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages. Business & Marketing
Let Qualitative Research Guide Your PR Programs
SEPTEMBER 20, 2016
Related Stories Eight Tips for Successful eCommerce Email Marketing Angst Ridden Squirrel Dominates The Psychology of Marketing: Nine Tools You Need. Some PR experts tend to think of the qualitative method of research as unreliable due to the fact that the information is presented in words (scripts, audio and video recording of the interviews) rather than numbers. The secret?
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
In a recent interview with George Lois , a well-regarded ad man who’s been in the business for years , he discusses not only the importance of creativity and finding slogans that resonate with audiences, but the need to measure and predict the actual purchasing power of ideas against target markets themselves. Surveys and focus groups are still an important part of creative research.
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing? Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing.
Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic
APRIL 21, 2016
[Infographic from #LMA16 below] Jonathan Fitzgarrald , Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. 2016 Myrland Marketing & Social Media. These are the people who will be in this pilot group.
How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means. Image via BigStockPhoto.com.
How To Gain Consumer Insights That Boost Your Marketing Results
OCTOBER 29, 2014
company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. ” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. It’s easier to set rules and regulations, or say that a product should be marketed in a certain way, but it’s not always best to do it that way. How Cultural Marketing Is Different From Consumer Insights.
10 Steps to Create A Content Marketing Blueprint For Small Business
Blue Focus Marketing
DECEMBER 9, 2012
By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to seize opportunities in the current economic climate? Enter the Content Marketing Blueprint.
eCommerce Marketing: Do Free Trials Work?
MARCH 30, 2011
We’re really stabbing in the dark here because no one on the team is an ecommerce marketer. How to market to people who abandon the cart. Even information on using an outside email marketing company to deliver your information (vs. eCommerce Marketing: Do Free Trials Work? And I have a half-written guest post for Troy Claus. But today? Today I have nothing. Zilch.
What Are Consumer Insights and How Do They Impact Marketing Effectiveness?
OCTOBER 6, 2014
Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. That doesn't even begin to take into consideration the myriad online marketing and social media marketing opportunities that must now be brought into the fold. Since simple demographics no longer suffice in this complicated and complex marketing environment, consumer insights have begun to take hold in the corporate mindset. From Mass Marketing to Personalized Marketing.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Facebook Advertising as a Free Marketing Tool. Well actually, we can. Sort of.
The digital marketing trends & ideas to take into 2017, and beyond
DECEMBER 19, 2016
In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how.
The State of Social Media Marketing 2012 [DATA]
SEPTEMBER 20, 2012
———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Some of the key findings include: 44% of companies with social marketing budgets of $100,000 or more are using social CRM software, compared to 16% in general.
Want to Market Better? Think Like a Consumer
APRIL 23, 2014
Consumer centricity is a hot topic in marketing circles. We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. We focus so much on getting to know the customer that we slowly and surely distance ourselves away from him. Want to Market Better? How do we fix it?
How Cultural Marketing Is Different From Consumer Insights
OCTOBER 15, 2014
Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present needs and wants of consumers. The ability to anticipate future consumer behavior can give marketers a serious competitive advantage in today's marketplace. Consumer Insights.
#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More
Social Media Network Marketing
MAY 14, 2015
#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. Below You Have Various Resources That Will Enable Your Business To Have A Quick Start InTo OnLine Marketing And Social Media: 1. From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. BookMark these.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Will there be future demand for products?
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. You’re probably wondering why the dearth of job opportunities at traditional ad agencies has anything to do with your playbook of content marketing techniques. Headlines Matter. Be Really Smart.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.
Social Media #AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More
Social Media Network Marketing
MAY 6, 2015
#AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. Below You Have Various Resources That Will Enable Your Business To Have A Quick Start InTo OnLine Marketing And Social Media: 1. From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. BookMark these. Over 3.5
A Business Pivot: What You Need to Know
APRIL 7, 2015
Industry trends and market realities. pivot requires goals that are based on market realities. You can hold informal meetings, do formalized focus groups or even use a site such as Digsite to help you gain information about the processes that still work and those that need to be invented. By Gini Dietrich. The past few years have been rough. And so on and so on. link].
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Proctor provided more details about Twitter Insiders in her blog post: Tap Twitter Insiders at any time to test creative ideas, gather honest input and uncover market insights. Consultants design custom studies, recruit from specified user groups and report data on behalf of agencies and their clients. and U.K. and the U.K. and socio-economic backgrounds.
Social Business Intelligence: Wisdom from the Outside-In
Buzz Marketing for Technology
MAY 23, 2012
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. In both cases, the information rendered is faulty.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. The always insightful but socially oblivious Daniel Flamberg writes about what the Google+ platform is, what it means to marketers, how consumers are reacting (e.g.
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Brand Credibility.
Eight Conversations Your Customers Want to Have With Your Brand
Social Media Strategery
APRIL 14, 2013
Ideas and products that might have been killed before are now becoming alternate ending , hugely successful products , and breakout hits because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups. After all, you’re not in business just to amass likes, followers, and fans are you? Your history.
What Makes a Business Social?
MARCH 12, 2013
You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. Now before you jump on all the social sites spewing out canned marketing messages in the vain hope people will see them and flock to your business let me reiterate. It used to be all businesses were social.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Perform competitive and market research.
Getting real engagement on your Facebook page
APRIL 18, 2012
Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Hooey. So what do you do?
How social media is like spaghetti sauce
SEPTEMBER 16, 2014
As marketers we are often focused on the end goal, to make our product appealing to consumers. At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. When Prego released a chunky sauce they took over the market. Probably not.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway. Image credit: Spin Sucks. No question. It can be.
5 Traits of the Social Sales Person
JANUARY 10, 2013
Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Understand competitors, their products and markets. Listen to what the market wants and what their issues are. This is different than knowing what you want to sell to the market. Think of social media as a huge focus group.
Your Social Listening is Broken. Here’s Why.
JUNE 14, 2016
Early social listening platforms focused on the “Big Three” of Facebook, Twitter, and LinkedIn because they were the largest social networks at the time. In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates. Better understand your brand’s image in the market by understanding how others literally “picture” your brand.
6 Ways to Stay Ahead of What the World Thinks
Convince & Convert
AUGUST 27, 2015
Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large.
8 strategies for Pinterest for business
JUNE 11, 2012
Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. 1. Users love the backstage glimpse of Fashion Week, and then end up on the Nordstrom shop pages.What stories does your market love to hear about? 3. Use Pinterest as a focus group.
Touchpoint and Customer Experience Mapping Made Easy
DECEMBER 10, 2012
Back in October the company also announced an integration with Facebook so brands can use focus groups on the social network (as many do by the way) to comment on their customer journey maps. I’m not going to write too much about the platform. Look at it as a complement, also when you use marketing automation software that has similar features on board.
How To Use Consumer Insights For Product Inspiration and Development
Ignite Social Media
SEPTEMBER 19, 2016
The tried and true marketing and product development standard is doing consumer insight surveys. The primary benefits are being able to focus on specific information and target questions to specific audiences. This has direct implications for market forecasting and predictions since search queries are a microscope of what is in the general population’s hearts and minds.
How JetBlue Delivers Amazing Social Customer Service Working From Home
Convince & Convert
JANUARY 16, 2015
While her team is primarily reactive, they also work closely with the proactive marketing team to ensure that everyone is on the same page for promotions, initiatives, and social pushes. Sometimes scheduling up to three or four people working on both channels at the same time, depending on things like weather forecast and marketing initiatives. LaurieAMeacham Tweet This.
Why People Love Social Brands
Blue Focus Marketing
AUGUST 25, 2013
One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. Branding Communication Content Marketing Marketing Small Business Social Media Marketing Strategy People don’t buy what you do; they buy why you do it.” ~ Simon Sinek. Sound like a fairytale? Make change work for you.