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BUZZ MARKETING FOR TECHNOLOGY
NOVEMBER 28, 2012
4 Ways Your Website Can Replace Focus Groups
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. What do they like? You’ll be forgiven if you.
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TRENDS SPOTTING
JANUARY 1, 2009
2009 Online Marketing Predictions: TrendsSpotting Publishes Influencers Predictions Issue 3
Since the ad expenditure in a market shows direct correlation to the GDP growth hence a troubled economy is bound to take its toll on adex growth. Irrespective of the pessimism around – online marketing still seems a solid choice. We are presenting here the outlooks and predictions suggested by industry watchdogs and notable influencers on Online Marketing. 2008 Marketing & Tech Trends From TrendsSpotting. Trends Review TrendsSpotting's presentations advertising focus group influencers internet behavior prediction search trends web 2.0
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JOEY STRAWN
JUNE 14, 2011
Are You Social?
It’s not about holding a focus group when you have a new product or service coming out to “understand the target market&# and it’s not about reading the latest book on LinkedIn strategies. Blog Social Media being social facebook focus groups social media twitterTweet Being social isn’t about having a Facebook Page and it’s not about knowing how not to suck on Twitter. You can’t be social just because you set up your Google and Facebook Places and no one will call you social just because you follow them on Foursquare.
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SPIN SUCKS
MAY 2, 2012
Mad Men, Pancake Syrup, and Analytics
In a recent interview with George Lois , a well-regarded ad man who’s been in the business for years , he discusses not only the importance of creativity and finding slogans that resonate with audiences, but the need to measure and predict the actual purchasing power of ideas against target markets themselves. Surveys and focus groups are still an important part of creative research.
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JUGNOO
SEPTEMBER 12, 2012
The State of Social Media Marketing 2012
Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Some of the key findings include: 44% of companies with social marketing budgets of $100,000 or more are using social CRM software, compared to 16% in general. Social Media and Revenue.
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SPIN SUCKS
JUNE 13, 2012
Four Step Process to Create an Integrated Marketing Campaign
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). Do you have several people working on marketing, or is it just you? Where do you start?
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