Trending Sources

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Reasons Social Media Sucks. 1.

Get the Kids Off the Phone and Meet in Real Life

Spin Sucks

The brats of the digital world— Twitter , Facebook , LinkedIn , Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Vitrue a social media marketing platform determined that the. What’s the point of the storefront?

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me  nuts  how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers.  Broadcast time is instant, Social media time is slower. But social media works best in the long tail. Public relations people create a social media campaign and then rush to the Press with it.

Five Easy Ways to Use Google+

Spin Sucks

Did we finally have a way around the famous opt-out process the giant social network uses? But it’s not a social network. And, because it’s a Google product, the search engine giant ranks content higher if it’s promoted through the platform than that on any other social network. Was this an answer to Facebook? Not really. It’s a phenomenal driver of search.

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How social media is like spaghetti sauce

Janet Fouts

As marketers we are often focused on the end goal, to make our product appealing to consumers. At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. What’s that got to do with social networks? Probably not. Bottom line.

Your Social Listening is Broken. Here’s Why.

Talkwalker SM

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? The Emergence of Visual Social Listening. Back then, conversations were primarily text-based and thus social listening was comprised of the text analysis of public conversations.

What Makes a Business Social?

Janet Fouts

A social business could be most simply defined as a business which engages with it’s customer base socially. It used to be all businesses were social. Today we may think it has to mean they use social media, but there’s more to it than that. You don’t actually need social media (gasp) to do that. All of these are social activities too.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

If you don’t, buy a social media book (such as Groundswell ) and learn how to set one up. To get other employees involved, ask the following questions: How can HR use social networks to recruit candidates? How can customer service use a chat feature on the website, the social networks, the telephone, and  email to provide immediate response? It takes time.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. million in revenue.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? It will fundamentally change SEO.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Try adding a YouTube channel to your social media arsenal. Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Touchpoint and Customer Experience Mapping Made Easy

Conversionation

Back in October the company also announced an integration with Facebook so brands can use focus groups on the social network (as many do by the way) to comment on their customer journey maps. I’m not going to write too much about the platform. Example of retention stage touchpoints “This is the age of the customer”. But it’s not because I didn’t want to.

Content Strategist vs. Content Analyst

Spin Sucks

And they become the inspiration for other stories strewn about people’s social feeds and channels. However, there is this “first-there” fight on the social web and it’s the biggest offender of content that is wasteful. A lot of what we read by our friends, followers – and post ourselves – is posted prematurely. Today’s guest post is written by Tim Otis. How do you define it?

Social Media Is CRM

Social Media Network Marketing

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Unlike a strong corporate website, businesses should tap the boundless, less structured and uncontrolled world of social media.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. Can you remember life before the World Wide Web? You read the newspaper or a magazine. And email. Webio.

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How To Promote Your Content Through Social Ads Effectively

Kikolani

Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as something unnecessary or stupid. But… «how do you promote your website or content using paid social ads the right way?» – you might ask. But your main focus has to be your website.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion.  But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Will there be future demand for products? 

Real Brands Need Real-Time Leaders

Blue Focus Marketing

The Importance of Embracing Social Media in the C-Suite. The impact of social media in the digital bazaar is undeniable. Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there.  markfidelman: @tom_peters Tom, should executives embrace social business as a strategy? Build a community.

Real Brands Need Real-Time Leaders

Blue Focus Marketing

The Importance of Embracing Social Media in the C-Suite. The impact of social media in the digital bazaar is undeniable. Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. Vala Afshar (@ValaAfshar), CCO – Enterasys, is a champion of social enterprise. Be inspired by them.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Social media is another great way to test new messaging, landing page layouts, and even call to action button designs. Social sharing – Extend your reach to new visitors by harnessing the power of your social network.

Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

Building a good social media presence doesn’t have to take all your time. You just need to work smart, and focus on the activities that produce the highest ROI. The most common mistake people make is not defining their social media goals before they begin. There’s almost never a reason to spend longer than 20 minutes on social networks at one time.

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Social Media Network Marketing

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. SECTION 1 HERE ARE 4 RESOURCES GIVEN BELOW FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA For UPDATES ON SOCIAL MEDIA Join Here: https://www.facebook.com/ pervarakapadia ​ Please Visit Blog: Social Media Network OnLine: [link] blogspot.com/ The Kind Of Exposure That Your Business And Brand Can Easily Get Is: 1. This is called SECTION 1. Over 3.5

Yahoo 50

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Why do businesses need social media?

[VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee

Blue Focus Marketing

We are pleased to announce the release of our latest video in support of our best-selling book, The Social Employee. This latest video addresses one of today’s most pressing social business questions: how can an organization adopt social practices while minimizing risk? The answer, as you will see in the video below, is to begin with a social business pilot program.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. Feel free to download and distribute it in your network. of tweets, tweet type, conversation type. anyways, great job Daksh.

Social Media Scales of Engagement

Diva Marketing Blog

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. Each of these feelings could be held by people new to social media or even challenged with taking social media initiatives to the next level. presided. An ah ha moment.

5 Reasons I’m Thankful for Social Media

Webbiquity SMM

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Social media is a meritocracy (mostly). Real people.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. Search Engine Optimization: Is Social Sharing the Next Link Building?

How To Measure Your Social Media Efforts

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Our Social Media efforts.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Same goes for location based social networks.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Jason @ Social Media Explorer. Social Media.

Social Media a CRM perspective

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Our Social Media efforts.

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08 am Barcamp Delhi 5: Spreading the Word out ! Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. Yeah we are talking about BarCamp ! that interests the people.

Curating, not moderating, the flow of content and participation

www.headshift.com

event events experience google government headshift information innovation it jobs km knowledge learning management media metadata microsoft network networks online rss search selected semantic social social media socialsoftware software technology tools web web2.0 Its different from mere aggregation services because there is an editorial layer and a social layer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Ways to Turn Helpfulness Into Marketing Greatness July 28th, 2010 |Written By: Jay Baer | View Comments Tweet We’ve talked in the past about helping vs. selling , and that the former approach takes you a lot further in the realm of social media and word of mouth marketing.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. hope so.