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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation works Several AI tasks work behind the scenes to power AI automation—including technologies such as named entity recognition (NER) and sentiment analysis, which are pivotal in managing brand reputation and quality assurance. These insights help brands personalize content for marketing and advertising.

Strategy 103
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Try for free Ready for the next level?

HootSuite 120
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31 free social media templates that will elevate your workflows

Sprout Social

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Get the template 23.

Template 107
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Your Social Listening is Broken. Here’s Why.

Talkwalker SM

Is your organization still living in the social media past? Visual Social Listening actually means more than just the emergence of visual-oriented social networks such as Instagram, Snapchat, and Pinterest. Follow him on Twitter: @NealSchaffer. Not anymore.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics. Here’s to a better tomorrow ??

Survey 91
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Search Engine Optimization: Is Social Sharing the Next Link Building? How Much Does Online Reputation Management Cost?

Brands 114
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Social Media Is CRM

Social Media Network Marketing

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.