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Audience engagement: What it is and tips to improve it

Sprout Social

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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How I’m Targeting People Most Engaged with My Reels

Jon Loomer

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years.

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Facebook Adds Shops in Groups, New Product Recommendation and Display Options Tied to Group Engagement

Social Media Today

The option will provide new ways to display product listings to Facebook users aligned with dedicated interests.

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Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

Jon Loomer

If you have a product catalog that you promote with Facebook ads, you have a new targeting option. When you create the audience, you’ll first need to select the catalog and product set that you want to base the audience on. People who added products from your product set to cart. Catalog custom audiences have arrived.

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Corporate Video Production for Remote Teams: Tips and Tricks

Social Media Marketing

These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public. Listed are some tips and tricks to help you create successful corporate video production projects with your remote team.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. What type of content do they like to engage with?

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