The PR Industry is Full of Spin Doctors and Liars
DECEMBER 6, 2016
On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks. 12 Days of Christmas Communication 12 days of christmas PESO model PR industry perception PR metrics slack community spin doctors techcrunch
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. Here at SocialFish, we’re strong advocates of the Open Garden concept and online communities, so we’re always eager to test out new platforms. does more than a standard online community or website forum. In all, rasa.io
Everything You Need To Know About Online Community Management
OCTOBER 17, 2016
JOIN THE 150+ ASSOCIATION EXECUTIVES WHO HAVE TAKEN THIS PROGRAM! I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. DON’T BE LEFT OUT!
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? But let’s back up and talk, first, about what it means to build a community.
How Purpose Will Power Future Online Communities
MAY 25, 2016
What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Through my work as a Fellow with Life Reimagined, I have (with my team of Fellows) developed an approach that taps into the power of purpose to drive community engagement. Purpose-Driven Communities.
Millennials and Transparency in Online Communities
JUNE 21, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details! ” Right?
The State of Community Management 2015
JUNE 18, 2015
The 2015 State of Community Management Report is out!! You know I look forward to this research every year and I’m excited to see communities definitely maturing this year. Strategy: Community-minded organizations must invest in people and systems, not just platforms. Operations: Community advocacy programs are more than just a checkbox. GET THE FULL REPORT HERE.
Starting an Association Online Community? Five Tips for Building a Strong Foundation
JUNE 1, 2016
This post originally appeared on the Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece about starting online communities in Associations Now. In the article, he referred back to the Reddit volunteer moderator revolt I wrote about last August , and offered some tips for organizations just beginning to build online communities.
Self-Hating PR Pros and the Change in Industry
SEPTEMBER 5, 2012
The PR industry has, for a very long time, used media relations as the example when describing what we do because it’s tangible. And using media relations as “the thing” the industry does is doing us a huge disservice. So the industry has begun to see a move toward other descriptors of what we do (social media, marketing, integrated marketing communications). Why is that?”.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
But maybe there are in fact certain industries where we can be sure to always get an answer? According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. These top five industries are all positioned at more than a 40% response rate.
Design Your Online Community for the Users, Not for the Organization
AUGUST 3, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Featured Industry Insider Open Communit
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. We need our online communities to morph and shift with the changing landscape.
How to Influence People in Online Communities
JUNE 4, 2012
Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Have you developed and adopted a code of conduct statement for your community?
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). Here’s our take.
The Marketing Industry
SEPTEMBER 15, 2011
You can't have a strong business without a strong community. How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. It's too bad that not more people get involved (and get active) in their industry associations. community. industry association. marketing industry.
[Cool Social Tools] Hot Online Community Platforms for 2015
DECEMBER 18, 2014
Guest post by Teri Carden and Ben Martin of Online Community Results. And associations need to do if it they’re shopping around for an online community platform. It was our pleasure to team up with SocialFish for the 2014 Online Community Software Selection Guide — there were more than 3,000 downloads! The 2015 comprehensive Online Community Software Selection Guide is out!
Calling all online community software vendors
OCTOBER 6, 2015
Is your community software company serious about the association market? Well, here’s the perfect opportunity to raise awareness about your community platform among association executives. Online Community Results is currently accepting sponsors for the 2016 Online Community Software Selection Guide. Implementation Industry InsiderFocused exposure. Higher Logic.
5 Ways to Grow Your Instagram Following and Build Community
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. The same approach can be used regardless of your industry & account: . It’s not exactly an easy question to answer. But But how did they do it?
[You need this!!] Essentials of Online Community Management On-Demand Course
NOVEMBER 12, 2014
I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. You don’t need a deep dive into the finer points community management. Going live.
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Liked-minded PR professionals coalesced around a central theme of wanting to nudge the PR industry— and its vendor offerings—forward through action. Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. How to Grow Your B2B Facebook Community is a post from: Waxing UnLyrical. Go Viral. Provide Value.
Get your Online Community Software Selection Guide!
OCTOBER 30, 2013
Remember the white paper we produced in 2009 that included a comparison of private online community vendors? In November, Online Community Results (the private online community experts) will have a one-of-a-kind resource that will include detailed information from the top vendors in the not-for-profit private online community software space (say that 10 times!). Whether
Reducing Cognitive Load: The Best UX Design for Your Community Site
JULY 20, 2016
And you definitely don’t want this to happen to your community members when they use your site. Because unlike my experience with that un-named airline, if members give up, the consequences feel pretty small for them — they just won’t use the community. The better your UX, the less cognitive load you’ll put on your members and the more people will enjoy using your community.
The New Competition: For-Profit Communities With Deep Pockets (Part 2)
MAY 28, 2014
Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. These new communities focus first on providing indispensable tools to their members – tools that save time, money and, in the case of doctors, lives. Mission to move the industry forward.
Awesome Community Management Playbook
FEBRUARY 5, 2014
I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.”
How and Why Data Syncing Matters to Your Online Community Setup
MAY 28, 2015
This post originally appeared on Online Community Results. We partner on many online community strategy and implementation projects – contact us if you need help with yours. ———– The connection between your back office CRM or AMS and your online community is the most critical part of any community implementation. Single sign-on. This
Preparing Your Online Community for the Digital Generation
MAY 18, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details!
What’s in Your Community Manager Job Description?
APRIL 29, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager? Here’s a sample community manager job description for you. But wait!
Five Tips to Grow Your Facebook Community
MAY 11, 2011
Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. We get this question all the time, “H ow can I grow my Facebook community ?” The answer? Community news. This helps build our community and also helps build some of our friends and clients pages. Post engaging stuff.
Twitter & Industry Experts Share Advice on Social Customer Care
JUNE 22, 2016
Joined by Erica Moss , Community Manager at Bitly, and Emily Chapman , Technical Account Manager at Trello, and Sprout’s product marketing manager, Patrick Cuttica , I moderated a lively discussion on some social customer care best practices. That’s why it’s important for social customer care agents to try and create personal connections with their communities. This post Twitter & Industry Experts Share Advice on Social Customer Care originally appeared on Sprout Social. Social Customer Care Must-Haves. Be the Front Lines of Customer Service.
Ready to Grow ROI? Online Communities Can Help You Generate New Revenue Streams
JUNE 3, 2015
Resource: Case studies on how to leverage your online community to find untapped revenue sources. Online communities are inherently useful outlets for growth and increased revenue. Any community can use advertising, vendors, events and other unique revenue streams to help its organization to flourish. says Ben Martin, CAE, from Online Community Results.
Take the Community Careers & Compensation Survey!!
AUGUST 18, 2015
Are you a community manager? . The survey, conducted by our buddies at the Community Roundtable , looks at key roles, skills and compensation in the community domain. You can participate if you work with communities in any capacity – from a volunteer moderator role to a VP of Community – and anywhere in between. Then please take this survey ! Thanks!
How to Name Your Private Online Community
JUNE 18, 2014
The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement. There are basically two schools of thought on naming a private online community. ———-. Not so fast!
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. think it is genius. G: Where is the best place to build the community?
The Future of Community Management
Ignite Social Media
MAY 27, 2016
Our industry changes every day. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. So, it’s not so impossible after all.
Three Lessons On Staying Sane As a Community Manager
AUGUST 18, 2011
Part cat-herder, part social butterfly, part psychotherapist, and part janitor, the online community manager has a unique and rapidly evolving job. How can a person navigate the choppy, uncharted waters of online community management without losing her cool? Rituals Create Community Culture. All communities depend upon rituals to instill and sustain group culture.
Etsy.com: Online Community Revenue
JUNE 26, 2011
Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. Note: craft industry is a 27.4 billion industry in US in 2009. revenue Monetization online community social media social network
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. Your social media community manager isn’t at work or its after-hours. Travel and tourism in our state’s largest industry. Why But why is this important? .
4 Straightforward Benefits of Converting to an “Open Garden” Community Model
OCTOBER 26, 2015
If you’ve been following our series of Open Garden posts , you know that we’ve offered many strategic perspectives to motivate you to rethink the rigidity of the classic, closed community structure. We’ve also put forth suggestions on how to implement an open community and the positive changes that will follow. More Diverse Community. Featured Open Community