Social Media & Real Estate
Social Media Marketing
SEPTEMBER 5, 2011
Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.
[WEBINAR REPLAY] Facebook Ads for Real Estate
OCTOBER 19, 2016
Not only is there a ton of information online about Facebook ads – there is a lot of conflicting information, especially for a real estate professional. The post [WEBINAR REPLAY] Facebook Ads for Real Estate appeared first on Katie Lance. Blog Academy facebook facebook ads facebook marketing getsocialsmart social media strategyConfused about Facebook ads?
Effective Marketing from Bob the House
JANUARY 22, 2015
But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing. A House that Tweets I met Bob on Twitter one day last week. Bob is also hilarious, and the man behind the moniker is a very clever marketer. Often, what happens in an industry is a certain marketing trend will become popular, say SEO or webinars. My friend.
[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business
DECEMBER 1, 2016
Do you have a content strategy in place to move your real estate business forward in 2017? In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. Search engine optimization (SEO) basics.
Are You Getting Bad Real Estate SEO Advice?
Small Business Mavericks
MARCH 20, 2011
» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.
3-Part Social Media Strategy That Actually Works
SEPTEMBER 14, 2015
There is a common misconception when it comes to social media marketing. According to a recent survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Ever wish you knew exactly what type of content your target market is looking for? But you’re smarter than that. You know it takes a lot more. You need a plan.
[Webinar Replay] Facebook Marketing for Real Estate
JUNE 22, 2016
The post [Webinar Replay] Facebook Marketing for Real Estate appeared first on Katie Lance. Blog contactually facebook facebook marketing real estate social media webinarKatie will be sharing her top tips and insights on the platform, exploring best practices and revealing her secrets to Facebook success. Valid through June 30, 2016.
11 Tips to Making the Most out of #ICSF
JULY 29, 2016
distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). We had created an incredible community of some of the very best people in real estate, people to this day who are still such dear friends of mine. Blog icsf Inman Connect inman news real estate conference san francisco
The 3 Most Effective Ways to Use Social Media to Generate Leads
SEPTEMBER 7, 2016
They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. Content Marketing. Here are some best practices for generating leads from content marketing: Have a plan. Facebook Groups. other local business owners). Set the rules.
How to Stop Wasting Time on Social Media
JUNE 8, 2016
” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Suzanne Roy, Director of Social Media Marketing, realtor.com says, “Just do it. Blog real estate social media social media strategy time managementUnplug!
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Example Social Media / Online Marketing Strategies Based on Industry. Real Estate.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
This free pine tree reminded me of 2 key marketing trends
Convince & Convert
SEPTEMBER 17, 2014
Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. First, this pine tree is is a fantastic instance of marketing sideways. Read the whole entry. » Jay Today TV adam buchanan jay today marketing sideways small business marketing youtility for real estate
Twitter for Real Estate Agents – From Tweets to Clients
DECEMBER 19, 2009
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Patric Herber @relicense Patric and his team help everyday people obtain their real estate license. Twitter for Real Estate Agents – From Tweets to Clients 7 Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool. Many of these searches will return other real estate agents. thanks!
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Corcoran Group Real Estate. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. This will be the year for Google+. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Google Carousel will expand into real estate and rentals.
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. When it comes to niche products and services, you will need customized marketing strategies. 1.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
What Is Inbound Marketing For Lawyers?
JANUARY 6, 2015
Send to Kindle I was reading an article on Inbound Marketing Myths on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. holistic practice of marketing is similar. We’re going to spend a few minutes on it today because I think it is important. …and so on.
State of Texas Passes Legislation Requiring Certain Businesses to Link to Them
FEBRUARY 19, 2016
recently came across information that requires businesses that are licensed by the Texas Real Estate Commission to link to a certain website that provides consumer protection. The Texas Real Estate Commission (TREC) now requires, Effective February 1, 2016, inspectors will also be required to include a link to that form on the homepage of their business website.
Why Social Media Is Important for Content Marketing
OCTOBER 19, 2016
Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results. 1. Listen and Listen and monitor sentiment. think we all know the answer to this one. That’s OK.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. This ties back in with your social media marketing plan. Post Consistently.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities.
Facebook Marketing: 8 Tried & True Tips For Businesses
JANUARY 4, 2012
The profile image on your brand’s Facebook Page is valuable real estate. Whether it’s a Facebook contest you’re hosting or an off-Facebook marketing effort you want to make your Facebook fans aware of, turn your profile image into a “billboard” display… Tip #7: Facebook Video. Video can be a great part of an online marketing mix. Tip #1: Pages not Profiles.
Using SocialCentiv Twitter Marketing Software for Lead Generation
SEPTEMBER 30, 2014
For example, someone might ask their followers about real estate agents in the area. If you were a commercial real estate agent, then this would be a perfect opportunity–especially if you are in the same area as Janice. SocialCentiv is a marketing application for lead generation on Twitter, allowing you to run effective intent-based marketing campaigns.
Here’s how you make marketing people love
Convince & Convert
NOVEMBER 3, 2014
Youtility is marketing so useful, people would pay for it if you asked them to do so. One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.
A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business
Convince & Convert
OCTOBER 12, 2014
Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Digital Marketing Statistics. 68% of U.S.
The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Convince & Convert
JANUARY 12, 2014
Marketers always kill the golden goose, and content marketing is next on the chopping block. Companies are creating more and more and more and more content for three reasons: The way they used to market doesn’t work as well as it used to work, and they are grasping at alternatives. Content marketing works for them, and they know it. Image from BigStock.com. tweet this ).
8 Guiding Principles for Today’s Product Marketer
Convince & Convert
OCTOBER 23, 2015
Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. How do you drown out the noise and zero in on marketing tactics that will actually move the needle? You may also uncover new marketing channels along the way. 4.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!
A 3 Step Content Writing Strategy From Donald Trump
JANUARY 28, 2013
How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. Content Marketingwas born on June 14, 1946.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics. Five Top Facebook Marketing Tips by LiveWorld. Make the Most of Your Facebook Marketing by Alison Zarrella. Facebook Publishes Guide to Social Marketing Best Practices by ReadWriteWeb.
Big Data for Small Businesses [Infographic]
JANUARY 29, 2015
This doesn’t mean that those small businesses can’t leverage publicly available big data to gain an edge in their markets. For example, Google Maps is an amazing tool that can be leveraged efficiently by small businesses in the real estate, construction, architecture, and engineering fields. One of the biggest tech buzzword from 2014 was big data. There
Traditional Marketing + New Tech = New and Lasting Relationships #ICSF
AUGUST 5, 2016
It’s a pleasure to be speaking on a topic that is near and dear to my heart; how to bridge the gap between traditional marketing and new technology. There seems to somehow be this gap between traditional marketing and new technology and the assumption is that you have to have one without the other. Why do I love the real estate industry? Do the unexpected.
16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today
SEPTEMBER 28, 2016
There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! — 10 of the Very Best Social Media Marketing Podcasts. 1. podcast to inspire marketers everywhere. and 2.
Google+ for Your Business
JANUARY 27, 2014
Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results. Like with Facebook and Twitter, remember to set aside a budget specifically intended for Google+ marketing costs.
Hard Money Loans Infographic: The Facts and Figures
AUGUST 17, 2015
Unlike bank loans, which are based on the borrower’s credit, hard money loans are based on real estate assets. Under hard money loan agreements, your real estate properties become the collateral for your financing agreement. Evaluating the market value of a property can often result in much faster lending decisions. Business & Marketing
We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today
JUNE 16, 2016
But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! It was inspiring and motivating to see all the answers, from 150 marketers! Grant Gurewitz , Zillow – Developing a report of summer housing trends for real estate professionals. Social Media Marketingbusiness.