Trending Sources

Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.

Social Media for Real Estate Agents: Get More Clients

Devumi

Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field. The post Social Media for Real Estate Agents: Get More Clients appeared first on Devumi.

Effective Marketing from Bob the House

Spin Sucks

But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing.  A House that Tweets I met Bob on Twitter one day last week. Bob is also hilarious, and the man behind the moniker is a very clever marketer. Often, what happens in an industry is a certain marketing trend will become popular, say SEO or webinars. My friend.

[WEBINAR REPLAY] Facebook Ads for Real Estate

Katie Lance

Not only is there a ton of information online about Facebook ads – there is a lot of conflicting information, especially for a real estate professional. The post [WEBINAR REPLAY] Facebook Ads for Real Estate appeared first on Katie Lance. Blog Academy facebook facebook ads facebook marketing getsocialsmart social media strategyConfused about Facebook ads?

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.

Creative Marketing by Bob the House

Spin Sucks

In case you missed Laura Petrolino ’s blog post about me and some creative marketing for boring industries , here’s the backstory: I’m selling a house. Creative Marketing. Rather than just doing the same-old-same old marketing tactics, I decided to do something creative. Enter creative marketing. Creative Marketing for More than Just Real Estate.

How to Brainstorm and Create Your 12-Month Content Plan

Katie Lance

We know that I’ll be attending Social Media Marketing World again and will be creating content around that – so we added that to the calendar. Step 5: Start assigning dates.  It doesn’t get real until you actually start putting in dates and writing them down on your big board along side the topics you’ve started to lay out. What affects market value?

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Suzanne Roy, Director of Social Media Marketing, realtor.com says, “Just do it. Blog real estate social media social media strategy time managementUnplug! 

The #GetSocialSmart Show Episode 004: 5 Quick Tips to Make the Most Out of LinkedIn

Katie Lance

Blog linkedin linkedin marketing linkedin profile real estate social media video tips video trainingOkay, I know LinkedIn is not as fun as Facebook. It’s not as sexy as Snapchat, but LinkedIn is an important part of your social media strategy. Here are my 5 Quick Tips: Tip #1: Make sure you have an updated photo. Tip #3: Update your summary. Tip #4: Experience.

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. Content Marketing. Here are some best practices for generating leads from content marketing: Have a plan. Facebook Groups. other local business owners). Set the rules.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

There is a common misconception when it comes to social media marketing. According to a recent survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Ever wish you knew exactly what type of content your target market is looking for? But you’re smarter than that. You know it takes a lot more. You need a plan.

[Webinar Replay] Facebook Marketing for Real Estate

Katie Lance

The post [Webinar Replay] Facebook Marketing for Real Estate appeared first on Katie Lance. Blog contactually facebook facebook marketing real estate social media webinarKatie will be sharing her top tips and insights on the platform, exploring best practices and revealing her secrets to Facebook success. Valid through June 30, 2016.

[Webinar Replay] How to Maximize Open Houses Using Social Media

Katie Lance

30 Facebook Live Ideas for Real Estate [Free Download] . What social media strategies are you using to market your open houses? I’d love to hear! Blog facebook ads facebook marketing listing live streaming marketing for real estate open houses real estate snapchat social mediaTop 10 Tips for Getting Started with Facebook Live.

11 Tips to Making the Most out of #ICSF

Katie Lance

distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). We had created an incredible community of some of the very best people in real estate, people to this day who are still such dear friends of mine. Blog icsf Inman Connect inman news real estate conference san francisco

News 25

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Suzanne Roy, Director of Social Media Marketing, realtor.com says, “Just do it. Blog real estate social media social media strategy time managementUnplug! 

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. How to crush Facebook marketing with Scott Shapiro (FB exec) *note: this live stream is inside our FB group, so you may have to join our group first to access the live video*. Blog icny Inman Connect new york real estate social mediaInman Connect NYC 2017 #ICNY.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Example Social Media / Online Marketing Strategies Based on Industry. Real Estate.

Top 10 Blog Posts of 2016

Katie Lance

This post was written after I had just returned from Social Media Marketing World in San Diego and had the most amazing time! Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media . And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. Check it out!

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

B2B 140

This free pine tree reminded me of 2 key marketing trends

Convince & Convert

Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. First, this pine tree is is a fantastic instance of marketing sideways. Read the whole entry. » Jay Today TV adam buchanan jay today marketing sideways small business marketing youtility for real estate

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Corcoran Group Real Estate. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

Twitter for Real Estate Agents – From Tweets to Clients

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Patric Herber @relicense Patric and his team help everyday people obtain their real estate license. Twitter for Real Estate Agents – From Tweets to Clients 7 Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool. Many of these searches will return other real estate agents. thanks!

The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media

Katie Lance

Blog content marketing content plan content training social media for real estate social media strategy social media video training video training youtubeHere are the two big tips I share in the video: 1. When you get asked a question, either face to face or on the phone or on email or social media, when you get asked a question more than once, write it down. What do you think?

The Complete Guide to Facebook Marketing

Sprout Social

One of the first steps in grasping Facebook marketing is making sure you’re taking advantage of all of Facebook’s features. If your newsletter is part of your digital marketing strategy, you should provide a way for your fans to sign up from your Page. When you land on a company’s Facebook Page, the biggest digital real estate is the cover photo. With 1.79 Set up Shop.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. This will be the year for Google+.  I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Google Carousel will expand into real estate and rentals. 

12 Strategic Ways to Use Pinterest Marketing

Peg Fitzpatrick

Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Let’s look at some smart ways to use Pinterest for marketing. Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Create vertical images to maximize your real estate.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.  When it comes to niche products and services, you will need customized marketing strategies. 1.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

B2B 122

What Is Inbound Marketing For Lawyers?

Myrland Marketing

Send to Kindle I was reading an article on Inbound Marketing Myths on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. holistic practice of marketing is similar. We’re going to spend a few minutes on it today because I think it is important. …and so on.

State of Texas Passes Legislation Requiring Certain Businesses to Link to Them

Bill Hartzer

recently came across information that requires businesses that are licensed by the Texas Real Estate Commission to link to a certain website that provides consumer protection. The Texas Real Estate Commission (TREC) now requires, Effective February 1, 2016, inspectors will also be required to include a link to that form on the homepage of their business website.

A 3 Step Content Writing Strategy From Donald Trump

Writtent Blog

How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. Content Marketingwas born on June 14, 1946.

Why Social Media Is Important for Content Marketing

agora pulse

Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results. 1. Listen and Listen and monitor sentiment. think we all know the answer to this one. That’s OK.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. This ties back in with your social media marketing plan. Post Consistently.

Tips 62

Facebook Marketing: 8 Tried & True Tips For Businesses

Firebelly

The profile image on your brand’s Facebook Page is valuable real estate. Whether it’s a Facebook contest you’re hosting or an off-Facebook marketing effort you want to make your Facebook fans aware of, turn your profile image into a “billboard” display… Tip #7: Facebook Video. Video can be a great part of an online marketing mix. Tip #1: Pages not Profiles.

Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

For example, someone might ask their followers about real estate agents in the area. If you were a commercial real estate agent, then this would be a perfect opportunity–especially if you are in the same area as Janice. SocialCentiv is a marketing application for lead generation on Twitter, allowing you to run effective intent-based marketing campaigns.

Here’s how you make marketing people love

Convince & Convert

Youtility is marketing so useful, people would pay for it if you asked them to do so. One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.

A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Digital Marketing Statistics. 68% of U.S.