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6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

 We can learn a lot from the Tourism Industry when it comes to Social Media Smarts.  . Let’s just say I have had a lot of social media lessons from tourism. There’s no doubt that tourism and travel can generate great content – I mean it’s an awesome topic (who doesn’t like travel!). But it’s simply not true.

Hospitality & Tourism Students Meet Social Media

Bare Feet Studios

This Friday I am speaking to about 150 Maui high school students who are in the hospitality and tourism track. Kula Lavender , is determined to get social media best practices embedded in our Maui tourism community as early as possible! She presented a number of awesome ideas at the Social Media Club Tourism event last October , and now we are taking action steps.

7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

Every day, the average social media user is inundated with a ton of posts. Most Considering each link posted to social media enjoys a half-life of around three hours ,  brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Here are a few tips to keep you ahead of the social media marketing curve. 1.

Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here:   Google+ for tourism, CVBs, and cities . This content from: Freelance Social Media. Google+ for Tourism, CVBs, and Cities. Social Media Best, Jacinta Langford Hoyt. LangfordMedia. ShareThis.

Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here:   Google+ for tourism, CVBs, and cities . This content from: Freelance Social Media. Google+ for Tourism, CVBs, and Cities. Social MediaBest, Jacinta Langford Hoyt. LangfordMedia. ShareThis.

Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

Each day they receive an update with photos of where their profile ate, went, partied or stayed – with gripping point-of-view photos and videos showing the full experience,” says Cape Town Tourism CEO Mariëtte du Toit-Helmbold. According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos. The  I ?

Tourism Tweetup: Connecting Locals & Visitors

Bare Feet Studios

Social media can facilitate this in so many ways. This week the Maui Visitors and Convention Bureau is hosting a group of travel bloggers for a new media press trip. It was a huge success, both in getting a powerful message out to the people beyond Hawaii, but also in introducing social media to many who live and own businesses here on Maui. See below for details!

Social Media Isn’t Rocket Science; It’s Social

Spin Sucks

It seems to happen every time you talk to small business people about social media, doesn’t it? Since when is being social complicated? Social media is another form of simple conversation and if you’re in small business, you have to be involved in the conversation. Anyone who was using, or wanted to start using, social media for business was welcome to attend.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course :  Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. Which Social Media Platforms? Be clear.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Example Social Media / Online Marketing Strategies Based on Industry.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Social media is part of our lives.

Bare Feet Studios Final Three for Best Social Media Campaign

Bare Feet Studios

We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. As founder of the Hawaii chapter of the Social Media Club (SMCHI) , I am giddy happy that four of our members are finalists in the overall awards. In the Young Professional of the Year, is Gwen Woltz. What a magical delight!

Three Little-Known Ways to Use Pinterest to Promote Your Business

Spin Sucks

Seemingly everyone is using the wildly popular social network, Pinterest , and blog post after blog post touts the benefits of the latest social media darling. At Visit Bucks County , the official tourism promotion agency for Bucks County, Pa., Last month, Visit Bucks County became one of the first tourism organizations to launch a contest  on Pinterest.

Social Media Complainers – your new BFF's

Akamai Marketing

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response.  Of those, 18% turned into loyal customers and bought more. The quicker the response, the happier the complainer and the more impressed the social media listeners are. What’s your social currency? Eureka! Its true.

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Three awesome social media campaigns by CVBs and hotels

SocialFish

——– Convention and Visitors Bureaus have become invaluable resources for local business communities and these independent non-profit organizations operate in all major cities, with the aim of stimulating tourism-based economic activity. Takeaway Tip: Social media provides a powerful platform for expanding promotional events beyond the limits of your usual audience.

Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). Is social media ROI attainable?

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List of 8 Social Media Anti Advertising Ads

Laurel Papworth

What happens when the consumer fights back against the advertiser (using social media channels)? It  takes a quite a lot of passion and commitment to shift the consumer from almost passive snippy media snacks like status updates to spending their weekend creating full blown anti ads. Tourism Australia – NOT. click to see the secret anti ad. So you are duly warned.

New research about how to have more engaging Facebook posts

Akamai Marketing

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media. Featured Study social media beverage days engagement facebook food pages post tourism travel

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid. What’s your social currency? Anything.

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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s  2012 list of Traveler’s Choice Destinations. Will other cities embrace crowdsourcing as tools to promote tourism? Locals?

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Mongrel Media:  Traditional vs Corporate vs Social Media. Which will win? I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review. All media is censored media.

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. Smart. Nifty.

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On Alice in Wonderland and Social Media

Akamai Marketing

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media. If your customers are rude to you in the social sphere, as why.

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Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here:   Google+ for tourism, CVBs, and cities . This content from: Freelance Social Media. Google+ for Tourism, CVBs, and Cities. Social Media Best, Jacinta Langford Hoyt. LangfordMedia. ShareThis.

Summary of New Media Artist-in-Residence Program

Bare Feet Studios

This past year, I was hired by the Lānaʻi Visitors Bureau (LVB) to run a social media marketing campaign for them, based on a very original concept created in discussion with Mr. Keliʻi Brown, who is the PR director for the Maui Visitors Bureau (MVB). New Media Artist-in-Residence Program from Roxanne Darling on Vimeo. There are only three hotels! Bottom line?

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10 Ways Slideshare Can Benefit Your Social Media Strategy

Writtent Blog

If you’re unimpressed, think about this: it’s considerably less social than other networks. The most-common tags on the network are business, market, trends, research, social media, and statistics.  If your B2B brand is seeking ways to get your content in front of more B2B decision makers, adding Slideshare to your social media strategy may be part of the solution.

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Social Media and Tourism: Let’s Talk Together

Bare Feet Studios

We have small businesses who can now leverage their time and budgets using social media to reach out beyond the local paper – they are getting up to speed on this. And we have the tourism agencies in the state and county government, who have largely carried the responsibility (yet also managed the taxpayer and visitor funded budgets) to keep tourism thriving.

Social Media: Australian Society of Travel Writers

Laurel Papworth

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media. Social Media and Travel writers.

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010. Over 44% of Internet users are active in social media.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Pink Panties Heralded India’s Social Media Movement January 4th, 2011 Tweet Move over, adult entertainment It might border on redundant to mention that the social web has surpassed pornography as the most popular activity on the Internet.

5 Essential Business Questions for Modern Marketers

Engaging Brand

This week I was interviewing Patrick Schwerdtfeger, author of “ Marketing Shortcuts for the Self-Employed ” and a regular speaker about modern entrepreneurship and the social media revolution at conferences and conventions around the world. Great guy.and the podcast will be coming up next week. . What do you do that’s remarkable? What’s the “human story” behind that value?

Hawaii Tsunami Proves Social Media Power Again: Information is a.

Bare Feet Studios

Social media has earned a spot alongside our government planners and traditional news media. These are instantly made public, and shared via numerous web and traditional media channels. It also helps allocate resources and it keeps exponentially more people better informed than traditional media alone. It was named after the hashtag – see next item. Hawai?i

The Spin Sucks Inquisition: Betsy Decillis

Spin Sucks

Betsy is a communicator, social media expert, and tourism specialist. FollowFriday follow Social Media BAD crocheting ice cream jeni's knitting PRSAOn this week's Inquisition, Gini Dietrich hosts Betsy Decillis. Not only that, but she has some very interesting hobbies (typically reserved for old ladies) and she has no fear. You'll enjoy getting to know her.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to   incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. social media management hashtag hashtags search social media tools

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 |Written By: Jay Baer | View Comments Tweet For a while now, there’s been too much talk about social media vs. email vs. search. link].

The Spin Sucks Inquisition: Jessica Lawlor

Spin Sucks

Now, I work as the communications manager for a tourism office outside of Philadelphia—another job I would have loved to learn more about in school. FollowFriday follow Social Media blake mycoskie get gutsy jessica lawlor Muck Rack start something that matters toms shoes By Gini Dietrich You might recognize the name Jessica Lawlor. What a tough question! Why Does Spin Suck?

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence&# Program. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. The LVB has invited seven well regarded new media “bloggers” to visit as New Media Artists-in-Residence. Working with New Media. Remember, on the social web, everyone’s invited! Program Overview. Leave comments!

Brands Rocking Instagram

Mindjumpers

But how can brands benefit from this visual and colorful social medium? VisitCopenhagen is the official Tourism Organization of Copenhagen and they upload pictures of Copenhagen daily – atmospheric and beautiful pictures, which make every Dane proud of their capital and every foreigner wanting to jump on a plane right away. Facebook Is Global, But Social Is Local.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment. What’s your social currency?