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| Page 1 of 2 | Previous | Next | MARKETING VOICES AUGUST 9, 2010 Vocus: A New Social Media Monitoring Product Vocus , a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Vocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Tags: Marketing Voices Kye Strance Social Media Monitoring Vocus Despite the heavy competition in the marketplace, the product is doing well. caught up with Kye Strance and discussed the new product, its target audience and how it’s selling. Despite the heavy competition in the marketplace, the product is doing well. | CONVERSIONATION SEPTEMBER 15, 2011 Great Content Marketing Case: the Vocus Social Media Strategy Tool Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. | | | | | |
| WEBBIQUITY SMM NOVEMBER 8, 2011 PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system. Customer Service Vocus: B+ Cision: D Overall, the Vocus team was outstanding to work with during our trial. But overall, Vocus customer service was excellent. The downside: it’s the Vocus interface. So which is best? | WEBBIQUITY SMM OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. Vocus. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. No more. Budget: $0 (I have no budget, I need something free!). | GEOFF LIVINGSTON FEBRUARY 11, 2013  The Yogi Berra School of Marketing What better way to celebrate than apply some of Yogi Berra’s quotes to marketing? Here are my five favorite Yogisms as they apply to marketing: “It ain’t over till it’s over.” ” If you don’t have outcomes to achieve, if there’s nothing to measure, then how do you know if your marketing is successful? Image by cliff1066. Find them. | SPIN SUCKS APRIL 28, 2011  Five Common Digital PR Problems Stacey Acevero is the social media community manager at Vocus and PRWeb. Marketing today looks very little like it did even the last four to five years. The explosion of the social and niche destinations continues to change the marketing landscape for small and large businesses alike. Stacey Acevero is the social media community manager at Vocus and PRWeb. | | | | | | | |
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GEOFF LIVINGSTON | WEDNESDAY, JANUARY 16, 2013  What IFTTT Teaches Us About Automation
My client Vocus released a new version of its Marketing Suite yesterday , a comprehensive integration of search, social, PR and email functions. The Vocus Marketing Suite provides a single automated stream — much like a social network — to manage all of these opportunities, something the time strapped marketer should like. blogged last year about making a conscious choice to abandon Facebook as a marketing outpost in favor of Twitter, Triberr, LinkedIn and Google+. I like If This Then That or IFTTT. And at what cost ? My point? MORE >> -
SOCIALNOMICS | THURSDAY, OCTOBER 18, 2012  Takeaways from Vocus’ SMB social media survey: Success, but room for improvement
Duct Tape Marketing partnered with Vocus , a provider of cloud-based marketing and PR software, to conduct a survey of 400 marketing SMB decision-makers. Contrary to the popular belief that social media is a “free” form of marketing, SMBs spend an average of $845/month and 25% or more of their marketing efforts on social media. Out of the resources dedicated to social, push marketing currently holds the greatest share of brands’ effort, with 90% of brands sharing company and product news and 80% promoting posted content. One enormous opportunity. MORE >> -
MARKETING VOICES | MONDAY, AUGUST 9, 2010 Vocus: A New Social Media Monitoring Product
Vocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Vocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Marketing Voices Kye Strance Social Media Monitoring VocusDespite the heavy competition in the marketplace, the product is doing well. caught up with Kye Strance and discussed the new product, its target audience and how it’s selling. Related posts:BroadVision Launches Clearvale and Giovanni Rodriquez, [.] MORE >> -
WEBBIQUITY SMM | FRIDAY, MARCH 30, 2012  How (and Why) to Map Your Company’s Digital Landscape
Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Which voices are most influential in your market space. Here’s a four step plan for creating a digital landscape analysis for your organization, to help build or rebuild a successful social media marketing strategy. Identify the key influencers in your market. MORE >> -
WEBBIQUITY SMM | MONDAY, AUGUST 23, 2010  The Social Media ROI Debate
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Among social media pundits, the debate rages on. MORE >> -
- Four Reasons You’re Not a Media Company SPIN SUCKS | MONDAY, JUNE 20, 2011
- What the Playground Can Teach you about Social Media CONVINCE & CONVERT | WEDNESDAY, JUNE 1, 2011
- The Rise of Dynamic Content GEOFF LIVINGSTON | WEDNESDAY, AUGUST 29, 2012
- 12 (of the) Best Social PR Guides, Tips and Techniques of 2011 WEBBIQUITY SMM | MONDAY, MARCH 12, 2012
- 10 Blogging, Content and Social Media Metrics and How to Improve Them SOCIAL MARKETING FORUM | SUNDAY, APRIL 14, 2013
- Four Ways to Measure Social Media Marketing Results WEBBIQUITY SMM | MONDAY, AUGUST 9, 2010
- Social Media Dominates 2010 PR Planning, But SEO Increasingly in. ADAM SHERK | WEDNESDAY, DECEMBER 2, 2009
- The Most Overused Buzzwords and Marketing Speak in Press Releases ADAM SHERK | TUESDAY, JUNE 29, 2010
- How to Avoid Content Marketing Fatigue GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 12, 2012
- 9 Videos on the Digital Future GEOFF LIVINGSTON | MONDAY, APRIL 1, 2013
- The Marketing Code Disconnect GEOFF LIVINGSTON | TUESDAY, APRIL 2, 2013
- What CMOs Want: Better Social Integration & Analytics GEOFF LIVINGSTON | THURSDAY, JUNE 7, 2012
- PR And Social Media Survey: Mixed Findings For 2011 SOCIAL MARKETING FORUM | MONDAY, DECEMBER 20, 2010
- Best Social PR Guides, Tips and Tools of 2010 WEBBIQUITY SMM | WEDNESDAY, JANUARY 12, 2011
- 3 Ways Facebook is Killing Your Website | Social Media Marketing. CONVINCE & CONVERT | TUESDAY, AUGUST 3, 2010
- Bullhorn: Reaching staffing and recruiting executives online MARKETING VOICES | THURSDAY, DECEMBER 9, 2010
- Should Marketers Care about Google Glass? GEOFF LIVINGSTON | MONDAY, APRIL 8, 2013
- 7 Daunting Challenges Facing Marketers GEOFF LIVINGSTON | WEDNESDAY, MAY 8, 2013
- Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far WEBBIQUITY SMM | FRIDAY, OCTOBER 5, 2012
- Social Media Marketing - Is Your Business Ready? WWW.TOPRANKBLOG.COM | FRIDAY, SEPTEMBER 24, 2010
- Marketers Beware the Age Wave CITIZEN MARKETER 2.1 | TUESDAY, SEPTEMBER 1, 2009
- The Future of Social Media WEBBIQUITY SMM | TUESDAY, MARCH 1, 2011
- Citizen Marketer 2.1: 5 Initial Thoughts on Facebook Places CITIZEN MARKETER 2.1 | FRIDAY, AUGUST 20, 2010
- Citizen Marketer 2.1: Are FourSquare and Gowalla Just Shiny Objects? CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 23, 2010
- Citizen Marketer 2.1: What Do Facebook, The Social Network, Guy. CITIZEN MARKETER 2.1 | MONDAY, JULY 19, 2010
- Citizen Marketer 2.1: In Populus Nos Fides CITIZEN MARKETER 2.1 | THURSDAY, AUGUST 19, 2010
- Social Media Use: Three Big Mistakes Made by Small Businesses UNSPOKEN | MONDAY, OCTOBER 8, 2012
- Citizen Marketer 2.1: The NJ Nets Go-Walla! CITIZEN MARKETER 2.1 | MONDAY, JULY 12, 2010
- Marketing: Why it's a Waltz vs. a Tango CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 30, 2010
- Breaking Down the Communication Silos SPIN SUCKS | TUESDAY, SEPTEMBER 20, 2011
- In Rome, Do as the Yelpers Do GEOFF LIVINGSTON | MONDAY, FEBRUARY 25, 2013
- Two Ladies Lead #Demand13 GEOFF LIVINGSTON | MONDAY, MAY 6, 2013
- 5 Tips for Forging a New Brand GEOFF LIVINGSTON | MONDAY, MARCH 25, 2013
- 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013 PAMORAMA | SUNDAY, MAY 12, 2013
- Why Email and Search Outsell Social GEOFF LIVINGSTON | MONDAY, JANUARY 7, 2013
- Easter Bunny Kicked Out of PRWeb Press Release Web Site BILL HARTZER | TUESDAY, MARCH 19, 2013
- How Arena Stage Uses Initiators to Grow its Audience WAXING UNLYRICAL | FRIDAY, JULY 15, 2011
- Citizen Marketer 2.1: Fail or Fab? CITIZEN MARKETER 2.1 | WEDNESDAY, SEPTEMBER 8, 2010
- The Nifty 50 Top Women of Twitter for 2011 WEBBIQUITY SMM | TUESDAY, MAY 3, 2011
- The Semantic Web: A Treasure Trove for Marketers CITIZEN MARKETER 2.1 | MONDAY, DECEMBER 21, 2009
- What Social Media Tools Should We Review? SOSHABLE | TUESDAY, NOVEMBER 13, 2012
- 100+ Social Media Monitoring Tools PAMORAMA | TUESDAY, OCTOBER 12, 2010
- The Content Quality Problem Here and There GEOFF LIVINGSTON | TUESDAY, MAY 7, 2013
- Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011 ADAM SHERK | WEDNESDAY, DECEMBER 8, 2010
- Media Relations Gone Wrong: How Not to Pitch a Journalist (Video) ADAM SHERK | TUESDAY, MAY 15, 2012
- 9 Criteria for Selecting a Social Media Monitoring Tool WEBBIQUITY SMM | WEDNESDAY, MARCH 23, 2011
- #DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits? MOBILEGROOVE | THURSDAY, DECEMBER 20, 2012
- Actors and Directors GEOFF LIVINGSTON | TUESDAY, MARCH 19, 2013
- Faking it on Social Media: What are the Costs? SPIN SUCKS | TUESDAY, SEPTEMBER 18, 2012
- The Top #Nifty50 Women in Technology on Twitter for 2012 WEBBIQUITY SMM | MONDAY, SEPTEMBER 10, 2012
- Interview with Social Media Influencer: Dr. Dave Chaffey SOCIAL MEDIA CITIZENS | WEDNESDAY, JUNE 1, 2011
- Social Media ROI with these 195+ Social Media Monitoring Tools WWW.SALESRESCUETEAM.COM | WEDNESDAY, OCTOBER 27, 2010
- RIP 3 Ways Facebook is Killing Your Website CONVINCE & CONVERT | TUESDAY, AUGUST 3, 2010
- A Tale of Two CMO's: A Study in Contrasts CITIZEN MARKETER 2.1 | WEDNESDAY, APRIL 21, 2010
- Differentiation Requires Show, Not Tell GEOFF LIVINGSTON | MONDAY, MAY 20, 2013
- Social Media Software + Silos=Trouble SOCIALFISH | THURSDAY, JUNE 16, 2011
- Get off your ass, forgetting Facebook, dark side of content JEFF ESPOSITO | FRIDAY, NOVEMBER 16, 2012
- #DearKen: Should I Automate My #Socialmedia? MOBILEGROOVE | WEDNESDAY, JULY 6, 2011
- How to Best Work With a PR Pro WAXING UNLYRICAL | THURSDAY, JUNE 2, 2011
- 100+ Social Media Monitoring Tools WWW.PAMORAMA.NET | SUNDAY, OCTOBER 31, 2010
- PR Tools That Don't Rhyme with Focus or Vision BLOG.JOURNALISTICS.COM | SUNDAY, OCTOBER 31, 2010
- #FollowFriday: Steve Farnsworth SPIN SUCKS | FRIDAY, NOVEMBER 18, 2011
- 100 Media Monitoring Tools for PR WWW.PAMIL-VISIONS.NET | SUNDAY, OCTOBER 31, 2010
- An Evolving PR Industry Gathers at the PRSA International Conference WHAT SPINKS THINKS | WEDNESDAY, OCTOBER 20, 2010
- HOW TO: Get Your Facebook Community to Leave You Positive Reviews KYLE LACY | MONDAY, JANUARY 21, 2013
- Get Out the (Powered) Vote for SXSW 2011 CITIZEN MARKETER 2.1 | WEDNESDAY, AUGUST 11, 2010
- Hotel Nikko Asks: What Could We Do to Get You to Stay? CITIZEN MARKETER 2.1 | TUESDAY, JULY 13, 2010
- Five Thoughts on the Future of Journalism CITIZEN MARKETER 2.1 | TUESDAY, MAY 25, 2010
- 2011 #Nifty50 Top Twitter Women BLUE FOCUS MARKETING | SUNDAY, MAY 8, 2011
- The Power of One CITIZEN MARKETER 2.1 | THURSDAY, AUGUST 26, 2010
- Five Newsworthy Stories for Your Next Press Release PROBLOGGER | THURSDAY, SEPTEMBER 13, 2012
- I See You CITIZEN MARKETER 2.1 | FRIDAY, APRIL 23, 2010
- Clearing Clouds of Confusion – the 5 Categories of Social Media Software CONVINCE & CONVERT | SUNDAY, MAY 20, 2012
- Surrounded by Smart People CITIZEN MARKETER 2.1 | MONDAY, JUNE 7, 2010
- The 8 Wrong Questions PR Firms Are Asking About Social Media | PR. CONVINCE & CONVERT | WEDNESDAY, AUGUST 18, 2010
- Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs WWW.SOCIALMEDIAEXPLORER.COM | FRIDAY, SEPTEMBER 24, 2010
- The Three C’s of Social Content: Consumption, Curation, Creation WWW.BRIANSOLIS.COM | MONDAY, NOVEMBER 8, 2010
- So What's the Deal with Movember? CITIZEN MARKETER 2.1 | MONDAY, NOVEMBER 2, 2009
- Influence, Networking and Building Equity CITIZEN MARKETER 2.1 | WEDNESDAY, JULY 7, 2010
- The Brand View When Looking For a PR Pro WAXING UNLYRICAL | FRIDAY, MAY 27, 2011
- What Would Happen if Burning Man Met Facebook? CITIZEN MARKETER 2.1 | WEDNESDAY, DECEMBER 9, 2009
- Quick'n'Dirty Episode 45: Talkin' BSides CITIZEN MARKETER 2.1 | FRIDAY, JUNE 25, 2010
- Right-channeling: Where Does Yammer Fit into the Workplace? CITIZEN MARKETER 2.1 | FRIDAY, JUNE 25, 2010
- Review: Clay Shirky's New Book, Cognitive Surplus CITIZEN MARKETER 2.1 | TUESDAY, JULY 27, 2010
- Glide Intelligence and the power of super charged PR monitoring WEB METRICS GURU | SUNDAY, OCTOBER 24, 2010
- LinkedIn Delivering Some REAL Value CITIZEN MARKETER 2.1 | THURSDAY, JULY 1, 2010
- Quick'n'Dirty Episode 52: We Love Your Tweets CITIZEN MARKETER 2.1 | THURSDAY, JULY 15, 2010
- A Tale of Two CMOs: The Final Chapter CITIZEN MARKETER 2.1 | THURSDAY, JUNE 3, 2010
- Social media metrics, a video review JEFF ESPOSITO | TUESDAY, AUGUST 3, 2010
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