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An xPotomac Flashback: Social Scoring

Waxing UnLyrical

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community coolâ„¢. Based in the Washington, D.C.,

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6 Things The Army Taught Me About PR

Waxing UnLyrical

To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. An extended community. Frank Strong is the director of PR for Vocus. Image: rajkumar1220 via Flickr, CC 2.0.

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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

I’m really excited to be participating in AMEC Measurement Week , which will take place all week long from September 15 – 19, in Manhattan… and really proud that Cision, in conjunction with Vocus, is the driving force behind the event. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Being a valued member of the community is key to a long-term, successful social strategy. Integrating social media into your online marketing mix can be a lot like the first day of school. Make Sure to Make Friends.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Vocus and Cision ) to the obscure ( Butterfly Publisher ). Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. The tools, briefly reviewed, range from the obvious (e.g., Pitching on Twitter?

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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Our community site, OpenView Labs, features new content from influencers every week about the topics our target audience cares about , such as sales and marketing. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. Let me use OpenView Venture Partners as an example.