How Much Do Facebook Ads Cost? (2022 Benchmarks)
Hootsuite
MAY 16, 2022
How does Facebook ad pricing work? Your ad costs typically go up the higher your product price is, or how valuable the lead you’re trying to capture is. Disney spent $213 million on Facebook mobile advertising in 2020. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed.
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