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The Hottest Trends In Digital Marketing Automation

Spin Sucks

By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. Mollie McDonnell has more. The post The Hottest Trends In Digital Marketing Automation appeared first on Spin Sucks. Related Stories The Problem with Marketing Automation Is Marketing Automation Cheating or Just Slightly Creepy?

Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. GPS trackers on each elephant allow scouts to follow their location via mobile phone app. Social Media Campaigns Africa animals Australia conservation elephants GPS tracking sharks Space for Giants tweeting animals Twitter wildlife Here’s how it’s done.

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6 Gorgeous Apps With GPS Integration

SocialFish

Last year, it was social; this year, GPS integration is the new must-have for app design. As Avenue Mobile, a group of  app developers in Los Angeles , reminds us: GPS integration is essential for making customers aware of your product and getting them in the door. If you’re looking for inspiration, here are six gorgeous apps, each with their own GPS integration components.

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Mobile: Give Your Customers That Something Extra

Mindjumpers

Now, Macy’s, the big all-American department store, has truly tapped into the SoLoMo movement by giving their customers that little extra something in their already launched Macy’s app : A GPS function to navigate in their flagship store in NYC! The SoLoMo revolution within social media interaction has previously been covered here on the blog. Guiding the customers to the product.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

" If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors. Having GPS capabilities inside businesses is still in its nascent stage. indoor gps. Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. We may be inching ever-closer to this reality. Does that creep you out? The agency surveyed 1,874 U.S.

The Year Of More

Twist Image

Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". It sounds a little incredulous to say this when we're in a world that is struggling for stability. With that comes innovations, new opportunities and an ever-demanding public desire for the latest and greatest. apple.

Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

Is it only a matter of time until we do something ridiculously life saving but also incredibly invasive — like implant GPS tracking devices — so that we can never truly disappear? In extreme circumstances, the bottom line is that this privacy invasive RFID/GPS device can save your life. friend of mine from high school disappeared two months ago. But who would own this?

This Is Being Recorded. By You

Twist Image

Most people just stare at the map of their GPS system and wait for the voice commands to bark out their next turn. never tagged myself as an analytics jockey, but switching over to the trip data screen of my GPS turned the long drive into both a game and fascinating collection of data. The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival was, how long I had stopped for and what my average speed was. It wasn't enough. All of the time.

Find Twitter followers by location 2011

Laurel Papworth

Or based on the phone GPS co-ordinates that are sent with the tweet to Twitter. Doesn’t work if they are on a computer or they block GPS location on their phone. Many Twitter mobile phone clients that use the GPS location of the phone may auto-update the Twitter bio from the phone’s location based software. If you know the GPS co-ordinates put them in (see later).

Five Forms of Mobile Media

Geoff Livingston

Another Layer. 4) Geolocation Applications : Taking advantage of the GPS enabled smartphones, geolocation networks have been the holy grail for many networks. Mobile app savvy application apps gamification geolocation gowalla GPS Key Yarmosh mobile savvy apps smartphones SMS webImage by Paul Swansen. Here are the five forms that most marketers use or experiment with today.

A Brand Of People

Twist Image

The app also enables you to see how many cars are in your area, approximate waiting time and once a driver has decided to engage you, their information (name, mobile number and license plate) is sent to you, plus you can track their position via GPS. advertising brand businessbook businessmodel communitymanager consumerexperience customerservice emailapology entrepreneur entrepreneurship gps leadership leadingpeople marketing marketinglesson mobileapp motivation podcast technology timferriss uber ubercommunitymanager uberdriverCase in point: Uber. It's not. It's a ten minute ride.

The Marketing Moral Compass

Twist Image

Most marketers run afoul or try something that inevitably gets them into trouble, because they haven''t defined their moral compass of marketing and they have no bearings when presented with opportunities that could wind up messing with their cultural GPS. brand businesscolumn businesssuccess consumerreviews corporatevalues customerreviews facebook gps incmagazine johnnycash marketer marketing marketingmoralcompass marketingprofessional moralcompass permissionmarketing powerpoint privacy rebootmarketing socialmedia spam telemarketing twitter visionstatement Will it be by revenue?

Stop Your Smartphone From Telling Burglars Where You Live

Ari Herzog

Because today’s smartphones are preinstalled with GPS technology (that power your maps and Foursquare apps so you always know where you are), that technology is also added in the form of metadata that is attached to every photo or video your device records. Photo by Pieter Vieu. Used with permission. No joke. Cheers to JO Social Branding for the reminder.

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City of Forking Paths Turns Downtown Indianapolis Into A Gamer’s Dream

Firebelly

The idea of being on your phone is, these days, associated with waiting for your coffee, trying to look cool when your date is late, or using GPS maps to try and find a bar. But what if there was something that encouraged you to not only use your phone in public, but simultaneously connect you.

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The Drone Wars. Business Style

Twist Image

As Anderson has already stated on countless occasions: the advanced technology that encapsulates a smartphone (GPS, accelerometers, gyroscopes and simple-to-use software and interfaces mixed with sophisticated and light hardware) means that cheap solutions to unmanned air vehicles are a certainty. Drones are everywhere. Less than a decade ago, The Pentagon had about fifty unmanned combat air vehicles (known as drones or uav). It is estimated that they currently have about seven thousand of them (Congress asked for about $5 billion worth of more drones in 2012). FAA approval is pending.

A Better Waze To Handle Traffic

Twist Image

Giving my family member the address for the apartment where I was staying, I just figured he would pump the directions into his GPS. Knowing that the price of GPS apps from companies like Garmin and TomTom run in the $40 to $70 dollar range, I was shocked to hear that Waze was completely free (much like Google Maps ) and offers turn-by-turn GPS functionality with a fascinating twist. GPS only works if we're all actively updating it. It would be enough if the GPS was simply free and worked. gps app. Israeli drivers are insane. Creating greener roads.

Open source development, forking and GP licences

The Way of the Web

open source forking free software gps licence v3 jigoshop wordpress ecommerceI’ve spent the last 24 hours concentrating on some work for friends and clients, Jigoshop regarding their use of the GPL Licence V3 and the repercussions of ‘forking’ a project under that licence, so if you’re at all interested in open source, you might want to head over and read the latest post to see what’s going on.

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3 Fun iPhone Apps for Cyclists

Idaconcpts

The Runkeeper app uses the great GPS technology of the iPhone to keep track of all your bike rides. You won’t be needing any of those expensive GPS watches anymore. Cyclemeter GPS Bike Computer for Road and Mountain Cycling. It turns any iPhone into a GPS-enabled fitness computer. Spice up your bike ride with these 3 iPhone apps. Runkeeper. total time. Bike Doctor.

eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy

Diva Marketing Blog

  I am excited to launch Social Media Marketing GPS ,  as free eBook, in celebration of Diva Marketing's 6th blog birthday! Social Media Marketing GPS is the first business book based on Twitter interviews. ocial Media Marketing GPS is based on Twitter interviews with 40 of the smartest people working in social media. Sometimes you stumble. Sometimes you soar.

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How to Write a Killer Lead

Spin Sucks

From an Article about GPS Tracking Systems It’s the middle of the night and the cellphone on your bedside table lights up like a Christmas tree. The GPS system you’ve recently installed to track your fleet of trucks has just sent you a text message: One of your service vehicles is moving out of the company yard, and it’s 3 a.m. By Stacey Zinn Roberts The cursor blinked at me. Blink.

Being Your Own Competition

Justin Levy

You focus on following your path instead of “retracing someone else’s GPS route guidance,” as Chris Brogan recently called others’ plans. Who is your competition? Not who is your company’s competition but who is your personal competition. But if you want to be at your personal and professional best than you should see yourself as your own competition.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Clinical Trials GPS – Clinical Trials GPS provides a unique experience when it comes to finding new clinical trials. The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics. Drive more pre-qualified patient referrals. These e-patients represent a still largely untapped population of potential participants. Extended study periods.

Kuwait Has Most Twitter Users Per Capita

The Realtime Report

Only tweets sent by smartphones that included GPS location data were used for the study. Kuwait has the most Twitter users per capita, according to a recent paper by analysts from Northeastern University. The Netherlands ranks #2, while the UK and US fall behind in 4th and 5th place, respectively. The researchers also found a clear correlation between GDP per capita and Twitter adoption.

13 Things to Include in a Communications Firm Business Plan

Spin Sucks

Can you imagine being in a new city and having to find your way to a meeting without GPS, your phone, or a good old fashioned map? While it’s certainly not as exciting as tactics, it should drive everything that we do. And, just like a communications plan for your client or the organization where you work, your communications firm must also have a roadmap for where you are going.

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Augmented Reality for PR and Marketing Pros

Spin Sucks

Augmented reality, according to Wikipedia, is: a live, direct or indirect, view of a physical, real-world environment whose elements are  augmented  by  computer-generated  sensory input such as sound, video, graphics or GPS data. I spoke last night to the PRSA Central Ohio chapter. really love Columbus. One of the things we talked about was augmented reality. Be prepared to be amazed!

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Has Social Media Killed Off Privacy?

Laurel Papworth

What with Tom Tom selling our GPS data to the police that then book us for speeding, and facial recognition connecting our faces to our social networks and the privacy implications that entails,  are we thinking enough about the big issues in our rush to upload, tag and share content in online communities? I’ve finally figured out how to use my iPhone as a GPS Navigation system.

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

At the agency where I work now, we focus on the middle market, working with relatively complex firms that do things like credit card processing and GPS vehicle tracking. This is a guest post by Brad Schorr. Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. It is also one of the most perplexing. Results. The Right Fit.

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Explore the World with these 4 iPhone Apps

Idaconcpts

This Orbitz app is compatible with GPS functions. The app sports some GPS-like features such as points of interest to visit along your route and voice guidance. Travel used to be so dangerous and maybe it still is. At least you can take along a comforting digital security blanket in the form of any of these 4 travel apps for the iPhone. Check out these 4 great iPhone apps for travel.

How to Use Story and Humor to Rise Above Business Jargon

Convince & Convert

How to use your business GPS. Simple Yet Compelling Storytelling. Kathy Klotz-Guest is an expert at helping business professionals become better storytellers for their companies. With a resume steeped in Silicon Valley culture, you may believe Kathy to be a specific kind of marketer. In This Episode. The two levels of business storytelling. Using humor to pull an audience in. Resources.

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4 Great Gadgets for Ocean Sports

Idaconcpts

It is GPS-enabled, water-resistant to 164 feet, and sends data wirelessly to your computer. Since 2007 I have called Honolulu, Hawaii my home. After traveling around the world for many years, from Ecuador to the United States to Canada to Germany to Italy to Mexico and then back to the United States, I cannot imagine living anywhere else. Underwater Camera. Underwater Audio.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. But like any good thing, data simplification can be overdone. ” Twitter Followers. ” True!

10 Tips For Taking A Vacation From Social Media

SocMed Sean

We use them for online boarding passes, restaurant locators, maps/directions to popular tourist destinations, and leveraging the phone for GPS. By using the book, you’ll get back to the basics of traveling, relying less on GPS and mobile technology. I’m making the official call. Social Media is ubiquitous. It’s nearly impossible. Trust me, I tried. Who pinned what?

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Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Simply Measured

Facebook Partners with GPS, Square and Marketo. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. The Social Marketer’s Guide to Social Media ROI Download Today! Wanamaker died in 1922, so he had no idea we’d be quoting him a century later, but here we are. And why? We have technology! We should be technologizing all the things!

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Is Your Contact Page A Dead End?

Small Business Mavericks

An address so they can put it into their phone and use GPS to get there. When someone decides to contact a company, they generally will figure that the contact page will be their best bet. Unfortunately, some contact pages are not so great at actually letting the user contact a real person in the company. Bizjournals just took a look at the contact challenge in Brandon Bruce’s post on 6 must-have elements for your website contact page. Here’s his list, with my added observations: A contact form makes the user wonder if filling it out will be worth the effort.

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Approaching Strangers Through Foursquare

Ari Herzog

Using GPS chips embedded in your smartphone and latitude/longitude addresses, it is fairly easy for me to log into an app such as Foursquare , Loopt , or Google Latitude and (if your privacy settings allow me to) see who is proximate to my location. In this vein, if you share your location with the world, you are inviting the world to come over and introduce themselves.

4 Radio Apps for the iPhone

Idaconcpts

Wunder Radio supports GPS for honing in on your local stations and can stream in the background while you work. There are so many wonderful radio apps out there to choose from for your iPhone. With the endless choices causing you such needless confusion and wasted time trying to decide, it is truly a wise decision that you have made to consult this consolidated and concise list.

Tweet to Translate: Free Twitter Hub at Sochi Games

The Realtime Report

Million Twitter Sweepstakes Animals in the Wild ‘Tweet’ Via GPS Trackers Cinime Lets Moviegoers Connect Little Screen To Big Screen. We’ve all heard the dismal reports from journalists checking into not-quite-ready hotels , but there’s some good news at Sochi too. One of our favorites is a free, on-demand Twitter translation service for the 2014 Winter Olympic Games.

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Esurance Tempts Super Bowl Fans With $1.5 Million Twitter Sweepstakes

The Realtime Report

Related Stories Super Bowl XLVIII: The Social Media Scoreboard Kicking Off Super Bowl XLVIII On Social Media Animals in the Wild ‘Tweet’ Via GPS Trackers. Esurance found one way to get fans tweeting about their company — just offer them the chance to win $1.5 million. Allegedly, that saved the company $1.5 One of those tweeters will win $1.5 To enter tweet #EsuranceSave30.

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How is iBeacon different than using GPS for geo-location? Transmission through Bluetooth wireless technology gives your phone precise information about where you are in the store, while GPS transmitters don’t work well indoors and don’t distinguish well between locations only a few feet apart. Last Friday, the technology debuted in 254 Apple stores in the U.S.

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