Trending Sources

Are you designing for findability?

SocialFish

findability as a contact sport” love it!! Jill MacNeice – Design for Findability: metadata, metrics and collaboration on LOC.gov. Design for Findability, I’ll talk about what the Library of Congress is doing on the interface, in the back end, and at the institutional level, to make content and objects on LOC.gov more findable. uxredux.

What Type Of Content Should My Company Produce?

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Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing. The company must accept the fact that they are no longer just Marketers. The best content is not created by Marketers. Study publishing.

The Liberation Of Comments And The New Storytelling

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When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. findable. blog blogcomment blogguidelines blogger blogging brand cognitionblog collaboration content control conversation facebook findable hyperlink journalism linearnarrative media newsarticle onlineengagement podcasting publishing publishingplatform shareable socialgraph socialmedia tweet twitter youtubePeople leaving comments on a Blog has changed. If it hasn't changed all that much, it's going to. It's easy. blog comment.

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer. Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” activities.

Repetition is In and Blogging Is Back

Debbie Weil

Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. As I’ve been blogging for eight years I’ve said a. stuff about business blogging. Instructions: unpack your topic slowly. Things change.

LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

SocialFish

For Unlisted groups, the group logo will only be visible on members’ profiles to other members of that group and the group will not be findable via any search engine—so if people have been finding your group, then your organization, via LinkedIn groups, that’s about to end if your group is Unlisted. Group owners and managers can also approve any request to join. Better Content Filtering.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. What groups do they belong to?)

The End Of Conversation

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What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. Instead, the focus should be on making the advertising as shareable and as a findable as possible with the ultimate goal of selling more stuff to more people. The audience was - mostly - business to business. don't blame them. Shocked to hear someone like me say this? Don't be.

Introduction To Real-Time Content Marketing

Visually SM

deep understanding and executional capability in search and findability issues. The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts. Real-time interaction and active participation.

The Business (To Business) Of Social Media

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What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Once you accomplish that, more people can engage and connect (and yes, this sometimes leads to actual conversations) If you're not in the business of making what you do as shareable and as findable as possible, then what, exactly, are you in the business of? Social media makes your business more findable and more shareable. "Why aren't there more case studies of business to business organizations using social media?" They're right.

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The Social CEO (or Lack of)

Ignite Social Media

Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever.

Facebook Is About To Explode (In A Good Way)

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It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. From a marketing perspective, it also allows brands to make their Facebook content more shareable and findable in a world where the half-life of posts to the newsfeed is near real-time. Facebook is just getting started. That may come as a shock to some. Why this is a big deal.

6 Scientific Strategies to Improve Your Content With Visuals

Convince & Convert

Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today. “Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another. That’s where visuals in your content come into play. Seeing Is Believing. The ad became an instant success.

The World Of Thumbonomics

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Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. I had the pleasure of seeing Heather speak many years ago on the basics of search engine optimization and search engine marketing, and I was taken by her logical and non-technical way of getting a very nascent audience to grasp (what was then) some fairly new ways of thinking (she also had so many tips and tricks that I found myself jotting down a bunch of cool info too). findability formula. This is also episode #21 of Across The Sound 2.0. yahoo.

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Are You Ready to Listen Differently in Social Media?

Convince & Convert

It was only findable because he had location-tagged the Mall. Image via BigStockPhoto.com. My new book is called Hug Your Haters: How to Embrace Complaints and Keep Your Customers (amazing bonuses worth thousands of dollars if you order here ). Put simply, the Hug Your Haters formula is to answer every complaint, in every channel, every time. If someone calls, the phone rings. Crazy!”

Three Ways to Increase Engagement On Your Website

Spin Sucks

Specific keys to increasing customer engagement on your website are: Make your key people “findable” on your website and elsewhere on the web. Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. So rethink chat.

The "I Like You" Myth

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The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. The brands that make their content as shareable and as findable as possible are the brands who will find and connect with the people who are actually interested in them. What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. The argument for brands and Social Media. just may. brand.

7 Writing Strategies to Boost Traffic on Your Blog

Writtent Blog

It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Image source. Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. They can make all the difference. Contrary to what newcomers to the blogosphere believe, blogging can be tough.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Pointing out that “YouTube is now the world’s second largest search engine,” Joel Chudleigh steps through the process of optimizing a YouTube channel for usability and findability, from properly setting up your profile and editing your channel to sharing videos through social networks and measuring results. How do we demonstrate the ROI of social efforts? by MarketingProfs.

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Is SEO Still Relevant?

Convince & Convert

It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform.

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Is SEO Still Relevant?

Convince & Convert

It’s about amplification and findability now, not just creating smart content. Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform.

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The First Rule Of Social Media Is: You Talk About Social Media

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Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. Forget about the conversation. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media. That is the true core of what makes something social in the first place: the ability for someone to even know/find it and their ability to share it. get some semblance of a conversation. Do as I say. Not as I do. and getting shorter. couple of years ago? Not often. Sadly. brand. content.

A Pinteresting Story

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Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. While this would be panacea, the truth is that what makes something social is simply its ability to be as findable and shareable as possible (strong engagement and conversation can only happen after the other stuff has been mastered). That Facebook IPO. With over 800 million users and talk that it will hit a billion connected people by the summer, it doesn't seem like Twitter is a true competitor. That Pinterest thing. Pun intended.

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. It’s up to you to capitalize this and leverage it effectively. Really?

Don’t Be a Content Marketing Grinch

Convince & Convert

Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir. This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Your Content Should Be Centralized and Decentralized. email. direct URL entry.

Social Media Marketing Is Elementary, My Dear Watson

Engaging Brand

FINDABILITY. Finding the right clues to social media success can feel like searching for a needle in a haystack. However, here is a little graphic to remind you of the 3 key reasons why social marketing should be top of mind for your company or brand. Customers for  B2B and B2C  are now shopping online or often more importantly researching for the right product online. SHAREABILITY.

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6 Reasons to Make Your Big Idea Small

Convince & Convert

Atomized Content is More Findable. This findability principle is the reason we have full written transcripts of every video interview and every Social Pros episode here on Convince & Convert. 3. Brad Van Orden is the most interesting man in the world. It’s not the Dos Equis guy, it’s Brad. Sheena Navigates the Market in Nebaj, Guatemala. And so should you. YouTube.

10 Reasons Why You Should Give Facebook Live Video a Go

ProBlogger

Add to this that even in the last week Facebook have made live video even more findable with their new Live Maps that promotes Live videos happening around the world. This makes our live videos even more findable by people beyond those who like our Facebook pages which is one of the advantages that Periscope used to hold over Facebook. Here’s what to expect. reaction. General

Don't Quit. Yet

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Your job is to make everything that you create as shareable and as findable as possible. believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where and when is the right time to quit anything (unless it's an unhealthy habit. For unhealthy habits the answer is always, "right now!" " ).

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

” Among her ideas is increasing your company’s “findability.” Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. B2B Marketing Trends,  Tips and Strategies. Just What Do Marketers Do, Anyway?

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You Don't Have A Branding Problem.

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Making the content that you are creating as shareable and as findable as possible? You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem. That the message that they have is simply not connecting to an intended audience. Maybe that is all wrong.

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How to Name Your Private Online Community

SocialFish

This post is by Ben Martin and originally appeared on the Avectra blog.  We’re working through this very issue with SEVERAL clients right now, so I thought this would be a great post to revisit! ———-. Regardless, it’s definitely something you’ll need to grapple with as you’re preparing to go live. There is little to no ambiguity about who owns the community. Not so fast!

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves. Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that.

Are Brands Confusing Advertising With Marketing?

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They are publishing and content channels that enable the content to be as shareable and findable as possible (when done well). It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. or another place to put an ad.

Your Name Matters

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It also comes from great content becoming as shareable and as findable as possible. Here's a truth: I never follow anyone on Twitter whose username is the name of a company. You may already know that I am a Twitter Snob (more on that here: The Trouble With Twitter - Confessions Of A Twitter Snob ). don't follow everybody back and while I'm fascinated with the discourse on Twitter, I don't think I'm all that good at it (see: The Value (And Waste) Of Twitter ). I am constantly adding new and interesting people, but I never. repeat: never. add anybody if their username is that of a company.

The Value Of Links

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If the Internet does another thing amazingly well, it allows anyone to link to other content and makes all of our content more findable, shareable and expandable. I'm starting to feel like a dinosaur. It will be ten years in 2013 that I first started blogging. Prior to blogging, I have a very clear memory of when hyperlinking started happening online. We take links and linking for granted today. Back then, if you wanted to visit a website, you would enter the URL in the address bar of your web browser. That's right, you could not just have a clickable link on a page. Crazy, I know.

Six Tips to Go Mobile without Going Broke

Spin Sucks

How to make sure you’re “findable?” It’s somewhat time consuming, but pretty simple. Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions , she (correctly) included integration of disciplines and social commerce. But, I’d expand social commerce to be a bit more broad. You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. The question is: How can a small business owner actually cut through all the noise and reach today’s “always on, always connected” customer? Cost: Free  . 2. Over $50?