Does Geico really save you 15% or more on car insurance? The Geico video if your reading via RSS. Disclaimer 1: I am neither a customer or consultant for Geico. Disclaimer 2: Posting more often (and always relevant) is imperative for new blogs.  But even a caveman could figure that out. MORE >>

They can’t unless you are open, findable and engaging. Open & Findable. Tags: Age Factors Attention Factors Conversational Currency Economic Paradigm Information Factors Innovation Factor Relationship Economy amp Arrive attraction business business owner business owners cave click consumer course customer digital presence findable key words Lets Linkedin Open page place where people proposition relevancy show ten seconds value proposition visit As a business owner you want customers to find you, engage with you and learn about the value you offer. MORE >>

Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing. The company must accept the fact that they are no longer just Marketers. The best content is not created by Marketers. Study publishing. MORE >>

Me – Sure, findability and keywords and all that is in my thought process, but if there’s no value for my customer – there will be no value for me. There are sectors of Social Media and Social Networking that may have reason to place importance on such matters as: Do they Follow Me? Did they Unfriend Me? Am I in their Circles? But people in my Tribe don’t like her … Stop it. We’re in business now, so let’s graduate from that thought process, hmm? There are plenty of people who write some brilliant content. And why not. How ‘about you? They Don't Follow Me ! MORE >>

Me – Sure, findability and keywords and all that is in my thought process, but if there’s no value for my customer – there will be no value for me. There are as many different ways to use Twitter as there are types of products in a WalMart.  Possibly the best way to use Twitter is whatever way it makes meaning or creates value for you. . For my own business purposes, I use Twitter for research and resource-sharing. Links from other sites (found in your surfing or RSS reading or RTing) or quotes that will motivate your gang. 20% Chit-Chat, How’s Your Cat? MORE >>