They also can make use of the GPS, phone, SMS, Internet connection, and more. Stephanie True Moss is the founder and chief creative officer of True Moss Communications, Inc. and editor of QRmedia.us. The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices. As consumers access the Internet from these devices, marketers need to be focused on finding shortcuts for quicker and easier entry points. Learn and experiment. Plan for Mobile. Give something extra. Launch. MORE >>

The report looked at mobile applications, mobile sites, mobile marketing (including SMS) and overall innovation and integration, ranking brands included in the study on their Mobile IQ score. Less than a third of these apps use the iPhone’s GPS software, 17% of apps utilise the notification system and even fewer use the phone’s camera and gyroscope capabilities. Tweet A recent report has revealed that the majority of premium brands are failing to keep up-to-date with the opportunities presented by mobile marketing. Failures in M-commerce. User experience problems on the iPhone. MORE >>

The Facebook Home app,  available on Android phones, integrates the phone’s operating system with the Facebook platform by taking over home screen with your Facebook newsfeed, and will also make SMS messaging  look like a Facebook chat. GPS: According to Gigaom , Facebook’s intergration with the Android operating system allows Facebook to receive constant information about the phone users whereabouts via the phone’s GPS. From this Facebook could potentially work out things like where you live, based on your phone’s GPS location between the hours of 10 p.m. MORE >>

However, within a very specific nice: the crossroads of what back then were emerging technologies and “the real world” (note that there was no Wii and that smartphones with built-in nifty features such as camera’s or GPS in it were scarce, if existing at all). When there’s a spike in SMS costs, I know what my wife has been watching. This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much. MORE >>

Advertising:  networks,  SMS, display, search, premium. GPS      # Location      # Augmented Reality. “2010 Mobile Influencers” is the sixth and last report from the series “ 2010 Influencers Series: Trend Predictions in 140 Characters “. Findings: Major trends in 2010 Mobile: Across many of these predictions, we have identified the following trends suggested to influence Mobile in 2010: # Payment      # Commerce      #Metrics. Smartphones: Apple, Apps, iPhone, Google, Android. Gaming      # Music      # Video. View more documents from TrendsSpotting. 2010 Consumer Trends. MORE >>