How to Build a Community that Thrives
FEBRUARY 26, 2015
couple of weeks ago, I participated in the Content Marketing World Twitter chat. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). So you put it together. What gives?
Community management and content creation
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go read it now and come back). Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Is that content the real reflection of the brand and it’s value?
The State of Community Management 2014
APRIL 30, 2014
From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps. The State of Community Management 2014 from The Community Roundtable. Report: State of Community Management.
Starting an Association Online Community? Five Tips for Building a Strong Foundation
JUNE 1, 2016
This post originally appeared on the Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece about starting online communities in Associations Now. In the article, he referred back to the Reddit volunteer moderator revolt I wrote about last August , and offered some tips for organizations just beginning to build online communities.
Marketing, community, support or all of the above?
MARCH 1, 2014
Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right? At the same time, the community-building interactions that drove many of us to this space have dwindled with a lot of companies. This happens a lot, as community management tends to get lumped in with content marketing when it comes to measuring social.
Online Community Manager Job Description
MAY 23, 2013
Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. Check out his site and all the awesome community management stuff he’s offering. JOB DESCRIPTION: ONLINE COMMUNITY MANAGER.
NEW! Essentials of Online Community Management On-Demand Course
APRIL 9, 2014
I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. You don’t need a deep dive into the finer points community management. Going live.
Building Your Online Community
APRIL 5, 2011
One of the questions he asked me is what new bloggers can do to find and attract readers and build community. Drew recently wrote a blog post where he used some Spin Sucks content. What I liked about Drew’s email is he thanked me for commenting and asked me if the way he used some of our content was appropriate. He has a seriously engaged community. Via email.
The Future of Community Management
Ignite Social Media
MAY 27, 2016
So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. Let’s Get Grounded: What’s Community Management, Really?
The Secret Sauce of Online Community Building
AUGUST 24, 2011
Everyone always wants to know what is the secret sauce to building a community. Mitch Joel , for instance, thinks blog comments are nice , but the real juice is in the content. built a community. Soon, those bloggers came to my blog and commented on my content. Building Community. wanted community. The consistent content has to drive conversation.
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? Schedule community events and Ustream chats.
The Characteristics of A Community Manager
NOVEMBER 22, 2012
But what about the people responsible for incorporating EdgeRank’s newest changes on content, tweeting the best answers to your users or creating the sought after engagement within the right target group? The Community Managers (CM). The corner stones of community management. Getting a community involved and engaged needs a lot of planning. Stay positive.
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
Do’s and Don’ts for Community Management [Infographic]
JULY 24, 2012
Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback.
4 Tips to Ensure Your Branded Content Gets Discovered
Ignite Social Media
JULY 14, 2016
Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. You may already incorporate branded content into your marketing strategy.
Riff App: Build Community and Have Fun
APRIL 8, 2015
We talk about the importance of storytelling in content marketing constantly. Digging into your customer stories, employee stories, community stories. User-generated Content. UGC brings communities together , it makes people part of what you are doing and pulls them into the story. The post Riff App: Build Community and Have Fun appeared first on Spin Sucks.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
Five Subtle Lessons from Great Community Managers
JULY 24, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Did you know that at least half of that time is spent guiding staff who should be using the community as part of their daily work? This is time-intensive work. photo credit ).
Why Good Community Management Equals Great Business Development
Convince & Convert
AUGUST 5, 2014
Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as.
Using Content, Conversation, Value And Trust To Build Community
OCTOBER 14, 2011
Without trust there is no “real” community. Community at work… Image Credit: STAN HONDA – AFP/Getty Images . Community is an over-used word these days. Perhaps, it’s more accurate to say that there is a community continuum. Or perhaps – just many varietals of community. And yes, community can be monetized. People react.
Membership as Living Community
FEBRUARY 22, 2012
She will explain and explore for us how “d emand-centered models require a re-orientation of an organization from products and policies to people—customers, members, stakeholders” — and these are ideas which clearly relate very directly to the themes we’ve been exploring both in Open Community and in Humanize. . And why wouldn’t it? the higher the retention rate.
Should your online community be open or closed?
SEPTEMBER 2, 2015
This post originally appeared on Online Community Results. We partner with OCR on many online community strategy and implementation projects – contact us if you need help with yours. If your community is completely open, anyone can see everything, post anything, and participate as a full member of the community. Your community is less than 6 months old.
5 Ways to Grow Your Instagram Following and Build Community
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Use Emotion to Make Your Content Reach More People. know: You’ve read 100 blog posts about the power of emotion in content marketing. But Upset?
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Make a Content Distribution To-Do List. Nice work.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content? Facebook.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
When I speak to these groups, it doesn’t matter what they sell, how savvy their marketing team is, or if they’re consumer or not, 99 percent of them are distributing content without a specific call-to-action. Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Our time equals money.
Using Online Community to Increase Member Retention
MARCH 24, 2014
love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall). And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering. By Sue Duris.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. There – we said it! Review your copy for typos.
What Cats Can Teach Us About Content Creation
FEBRUARY 22, 2016
Wish your content was as sharable as LOLCats? Laura Petrolino goes straight to the source to find out what feline inspired content creation tips you should use in your content strategy. The post What Cats Can Teach Us About Content Creation appeared first on Spin Sucks. Jealous of Grumpy Cat? Have no fear! It's like catnip for the communications pro.
Monday Roundup: Building Your Business Community
JUNE 3, 2013
Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Why: An inside view on what community management actually entails. Community Consultation – Offline & Online.
Facebook Pages: Using Content & Conversation to Build Community
JULY 11, 2012
During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand. Blog Kelly Rynard
Content Strategy for Associations
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) deck ————-. photo credit ). Five Web Design Trends to Watch.
YOU’RE INVITED: Community Manager Appreciation Day, Washington DC #CMAD
JANUARY 21, 2015
Next Monday, January 26 is Community Manager Appreciation Day! Community is what we all do, and we’re passionate about it. Definitely check out what’s going on for CMAD this year, including 24 hours of Google+ hangouts and Community Manager Appreciation Awards, on the official website. Humanize the Brand to Build Real Community. How awesome is that? 6pm – 8pm.
Reducing Cognitive Load: The Best UX Design for Your Community Site
JULY 20, 2016
And you definitely don’t want this to happen to your community members when they use your site. Because unlike my experience with that un-named airline, if members give up, the consequences feel pretty small for them — they just won’t use the community. The better your UX, the less cognitive load you’ll put on your members and the more people will enjoy using your community.