Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. MORE >>

The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing markting content really a good idea on a web that is rewarding original work? . What’s interesting is that businesses, marketers, and content contributors that would otherwise take exception to their content being scraped by others, are in fact leading the dilution of their own original work. If you want to make your content social marketing memorable, keep it original, fresh, and personal. MORE >>

When these actions are executed well, the natural result is engagement in the form likes, shares, and comments that serve to build your Facebook community. Sharing interesting, useful, or entertaining content is essential for encouraging engagement. Questions are the essential calls to action that encourage engagement and community building. When you skillfully ask the right questions, an engaging dialogue among community members readily ensues. Skilled community managers understand Facebook is for showing off. Here are 5 considerations for making that happen. MORE >>

When these actions are executed well, the natural result is engagement in the form likes, shares, and comments that serve to build your Facebook community. Sharing interesting, useful, or entertaining content is essential for encouraging engagement. Questions are the essential calls to action that encourage engagement and community building. When you skillfully ask the right questions, an engaging dialogue among community members readily ensues. Skilled community managers understand Facebook is for showing off.  . 1 – Everyone Wants to Be Right. MORE >>

I’ve loved putting together a series on debunking community management as part of FreshNetwork’s commitment to promoting best practise and sharing knowledge. So to help any time-poor, interest-rich readers out there, here is a summary of the key points from the series: Introduction to community management. The what, who and why of community management. The way you splice your day depends largely on the community set-up, size and specific-goals, but there are general rules that cross all communities. Growth of a community. Community metrics. MORE >>