NewBay’s Steve French maps out the new landscape and impact on all the players — particularly mobile operators and device makers. It also encourages us to create and share content, including user- generated content (UGC) and premium content. At the other end of the spectrum, content delivery and social networking have converged with developments in cloud-based storage, device innovation and the advance of ubiquitous broadband to enable new experiences that were not possible in the past. By user content I mean both UGC and premium content. MORE >>

Three-quarters of Japanese social network users access the sites only from their mobile phones. This observation comes from a survey conducted last year with almost 4,000 social network users in Japan by Mobile Marketing Data Labo. of respondents only accessed social networking sites from their mobile phone (and not from their PC). The number only accessing it from their PC (and not their mobile phone) was very low at just 2%. This is a much more developed mobile market than we see in Europe or North America and their use of mobile online services is world-leading. MORE >>

The last 24 months have seen an avalanche of apps , a rise in mobile video and a myriad of new mobile content consumption patterns. Content and app companies — large and small — are locked in a race to evolve their product sets to keep up with the pace of change. But mobile veteran Dave Moreau believes l ess is more , and advises app stores and content providers to keep focus and filtering top of mind. When I started FoneStarz back in 2002 I decided the best and most cost-effective strategy was to hitch our content expertise to the Operator wagon. MORE >>

  3)   Hire a full-time community manager with experience, passion, and existing relationships in your sector. Make sure you post it as a question to be answered “ How are you tackling {problem?} "   5)   Interview a member of the community.     6)   Write a newspost highlighting what’s new in the community.   7)   Remove the big graphic and make sure the latest activity is above the fold on the landing page of your community. Ideally, name areas of the community after these symbols.  MORE >>

Editor’s note: After a record year for mobile marketing spend and success (and a holiday shopping season that saw a spike in mobile commerce), analyst firms report mobile has finally arrived as a legitimate marketing medium. Forrester Research is particularly bullish and predicts marketers and retailers will start investing significantly in cohesive mobile marketing and commerce strategies. What is the current state of mobile commerce readiness among major brands? The growth of mobile online shopping in the U.S. Mobile ready. by end-2011. MORE >>