With this metric, Facebook users get to see how engaging the content on the page is. Facebook Social Media brand brand pages Community building customers enagagement engagement rate Facebook Page fans people talking aboutTweet When we talk about a brand’s goals on Facebook, the most common answer is that getting this number or likes or that number of fans, but is it really what brands should aim for in social media? In this context it is good to understand what kind of fans would lead you to this goal and design your strategy accordingly. What does it measure? MORE >>

This analogy struck me as inherently true, in large part because of the significant amount of time and care one has to invest in building an active community. Like a farmer who invests love and labor day after day watching her/his fields slowly yield beautiful fruits and vegetables, community developers must tend to their community and build relationships through thoughtful interactions, valuable content, and empowerment methods. Comments may be used in the final edition. These communicators analyze the data hoping for the home run. Movements take time. MORE >>

One that could have a vibrant Facebook community, if they could just get to that point. And I post great content, and often. Now, you can post content on Facebook and crosspost it to Twitter, so that people who click see you have a page and, hopefully, Like it. It’s very easy to post some decent content twice a day. And while creating content takes time, finding content takes about 15-20 minutes a day. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. They are a service business. MORE >>

There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and finally, rewarding them in some ways that earns the participant social capital. No matter now compelling your content, how widespread your reach, how generous your reward, community attrition will be the undoing of any social media campaign leaving you to constantly rebuild sand castles at the foot of waves. MORE >>

This is relevant for community builders too. The difference between building a community for clowns , baristas , middle-aged fans of rock , backyard-chicken  types ,  doctors , and accountants is not as great as you might imagine. 99% of the same community building principles apply to every community. You should still use regular events and activities, personally engage with individual members, create content about the community etc. 99% of community building principles apply to every community. MORE >>