The great thing about social media (and blogs that talk about social media and how it can be used for personal, business, blogging, marketing and more) is that there’s a ton of information available on how it can benefit you. Hopefully, over the space of the last two years or so, this blog has offered you some tips, advice, strategy, call it what you will, that has helped you understand this cool toolset we call social media. From Stats to Strats – Free Social Media Ebook. Social Media Roadmaps. Enjoy! MORE >>

Oglivy and ChatThreads just released a new study of restaurant consumers and individuals exposed to social content with varying degrees of cross-platform promotions. Their study found that individuals exposed to social content are significantly more likely to increase their spending and consumption than those who aren’t exposed. There was a 2-7x greater likelihood of higher spending or consumption depending on the media encountered by the study group. ” We are talking about using social content to shift brand perception over a 7 day period. MORE >>

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king. Viral content is what people look for. Viral content is what people bookmark. Viral content is what people talk about. Viral content can spark memes. Teach us. MORE >>

Content is a social object. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusBy that I mean it is defined by what people want and how they interact, not the other way around. MORE >>

Tweet Getting started with a social media initiative does not necessarily require a lot. It is often my impression that someone within communications or marketing inside an organisation set up for instance a Facebook page without having thought through a plan for content and maintenance. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. MORE >>