Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. Moreover, even though brands’ growing participation in social media already has been a tendency for the last couple of years, a universal formula to translate the outcome of the time and resources invested into the language of a standard marketing monetization perspective has not yet been invented. but a deeper analysis will provide marketers with more valuable business insights. Social media is all about interactions. Crowdsourcing. MORE >>

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing. It's not surprising to find that there are significantly more anti-BP pages on Facebook in wake of the Gulf of Mexico oil disaster. These numbers are constantly changing. Please try again. MORE >>

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Based on the volume and sentiment of tweets, could Frito-Lay have determined that the initial spot was better received (and it was, according to the tweets), and then decided to run it again as a result? MORE >>

Spoke at the Social Media Analytics Summit earlier this week in San Francisco; the conference was packed and pretty good, most people I spoke with were happy with the content.  will be attending the Sentiment Analysis Symposium on May 8th (and possibly May 7th evening session) in NYC. Semphonic continues to innovate with the a new framework for digital marketing – check out Gary Angel’s post. Need to take a closer look at this Text Analytics Platform. Web Analytics web journal #smas12 social media analytics summitThe Internet at 30,000 Feet. MORE >>

'Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. Includes detailed analytics for all your posts. Spots trends in media coverage, including sentiment, share of voice, and top regions. MORE >>