Trending Sources

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement.  The And, “sentiment&# does not mean the same thing to all people in all situations.  You completely believe that having inaccurate sentiment is worse than having nothing.  Here

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Facebook launched several new features and an improved design for its Analytics for Apps  free mobile analytics solution. The social network introduced Analytics for Apps at its F8  global developers’ conference in March 2015. People Insights and Push Notifications in Facebook Analytics f… Posted by Facebook for Developers on Saturday, April 9, 2016.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Spots trends in media coverage, including sentiment, share of voice, and top regions.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too


In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. ” Is attributing customers to activity your sole aim with social media analytics?

Content Tagging For Better Social Media Analytics

Talkwalker SM

As you probably know too well as a digital marketer, brands can receive thousands of mentions  every day and you need to reply as fast as possible to those that have the biggest impact. Rules Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ?

Four Metrics for Measuring Social ROI


Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Social media is all about interactions.

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Mad Men, Pancake Syrup, and Analytics

Spin Sucks

Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Today’s guest post is written by Justin Graves. . Yes, they have something in common! Understand your audience.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. The tradeoff for bringing new technology to market as soon as possible is that it won't be good enough at first. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb:   1-5: Digital Marketing Staples. Brand Sentiment. Digital Marketing Staples. 1. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard.

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. Measurement MeasurePR Public Relations #measurepr analytics Marketing seth duncan

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Hmmm. 4.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

and AOL data analytics brainiacs,  the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. It “brings direct marketing discipline” into social media, and enables scale. And of course there are analytics.

Four Secrets of Successful Hashtag Marketing

Spin Sucks

By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Of course it’s true that, ultimately,  any marketing tactic has to show business results (higher sales,  lower costs, or some combination thereof).

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Is It Time To Reconsider Sentiment Scoring?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data. For the purposes of this discussion, that's analytics. That's analytics.

Strategic Marketing of Managing Expectations


” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. Taking Multi-Dimensional Marketing to Next Level.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Coming up with electrifying content ideas is one of the hardest parts of content marketing. It’s also seriously hard work. Feedly. MixPanel.

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22 PR Tools From the #PRstack Community

Spin Sucks

Google Analytics Spreadsheet Add-on.  Google Analytics data is among the most valuable for tracking PR outcomes. Tracking SEO in your client’s market is a hassle using free PR tools. Social media scheduling and analytics platform, Buffer, launched Pablo 2.0, a social image creator. Sentistrength is a text sentiment checker and opinion miner. Tool Google Analytics

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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BP Facebook Sentiment


Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by  Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to all marketing campaigns to gauge response.

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus No more. UberVU.

Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Pretty radical, eh?

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Twitter Analytics. Likes.

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Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Follow me.

Advertising. Full Steam Ahead.

Twist Image

advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. ad market climbing 4.9% for 2016.". There may be a business sentiment that tough times are around the corner, so spending now and grabbing market share is the right strategy to ensure a tougher future. Overall, Warc says digital media will achieve near the same dollar value of the TV ad market this year - and rising above TV next year." ad market. advertising market. analytics. digital marketing. digital marketing agency. email marketing.

These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the title of the news item alone, that I could hardly continue with the rest of piece. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. Do digital marketers really believe that digital doesn''t deliver against the brand? brand marketer.

Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). It also includes suggestions for what social marketers can do to alleviate these stresses and solve these problems. 1. We

Making Data Relevant: The New Metrics for Social Marketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Guest post by Jim Delaney.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Hmmm. 4.

How to Explain Social ROI to C-Suite

Talkwalker SM

What role can social media analytics play in this process? Understand Marketing And Sales Objectives – And Social’s Role In Achieving Them. Before social even comes into play it’s important to understand exactly how social fits your company’s overall marketing and sales strategy. Map Social Media Data Against Other Sales And Marketing Data.

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Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic.

100+ Social Media Monitoring Tools


Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers.  $. The Awareness Social Marketing Hub provides marketers with the information they need to measure success and direct future marketing investment. Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. How is our new marketing campaign going? ASOMO.

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Tone or Sentiment — The New PR Standards

Proactive Report

If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard. Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. And it is not AVEs!