Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analyticsHowever, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. MORE >>

“Unified Marketing,” “Customer Engagement Marketing,” “Marketing 2.0” and “Consumerism” are all concepts of marketing practice that aim to create the most relevant dialogues with the possible. The practice of building customer insights into every interaction, and listening to the response so the next dialogues can keep getting better, is at the core of smart Multichannel Marketing MORE >>

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. How to Use Social Media for Event Marketing [Presentation]. Tweet. Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing. Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. In this post, I will highlight the product features and benefits of using ConversionBuddy. MORE >>

recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Now that there’s so much more data with the advent of social media, marketers must look beyond their traditional sources of data warehousing.  Marketing analytics are red hot. If you think about it, this avalanche of data is also fueling the growth of analytics.  Social media marketing will mature. MORE >>

Web analytics tools are at their most powerful when you can interpret and integrate the numbers they provide—the rapturous layers of percentages and pie charts—with what happens in the context of your organization’s business, outside the world of site visitor data. In two recent SIGMA web analytics engagements, the key to the findings wasn’t was happening on page 27 of the site, or who was coming from Google. About the Author : Andrew Lucyszyn is a Web Marketing Analyst with  SIGMA Marketing Group. Interested in learning more about SIGMA’s web analytics offering? MORE >>