22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
Native Instagram Analytics Are Here…Sort Of
Ignite Social Media
JULY 22, 2016
If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! Instagram Insights. Instagram Post Metrics. reach.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. based on your queries.
Making Sense of Social Media Analytics
NOVEMBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. One thing I talked about at NESAE was the fact that, for for-profits, social media measurement is a bit easier because it seems to be tied mainly to marketing or PR.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event. Get more content like this, plus the very BEST marketing education, totally free. Image via BigStockPhoto.com.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. ” Is attributing customers to activity your sole aim with social media analytics?
Community management and content creation
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go read it now and come back). Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are analytical thinkers and know how to extract ROI from a stone. Really??
2014: Everything Marketers Don’t Want You To Know
MARCH 13, 2014
As marketers, we’re very optimistic people and not usually known for taking a hard. Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year.
How Instagram Makes Communities Better
JULY 3, 2012
Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better. Community. Today’s guest post is written by Christopher Ryan. Email.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Here is a four-step guide that will help you identify the best visual influencers for your brand and take your influencer marketing to the next level. 1. Screenshot from @mrslvoemon.
4 Tools to Help Build a Social Media Analytics Report
Convince & Convert
MARCH 13, 2013
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. ” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Cost: Free. Zuum Social.
How’s your community manager doing?
MAY 1, 2012
Rachel spells it out perfectly: The same group of senior community leaders is increasingly frustrated, over-worked and emotionally deflated in their current roles. To train the entire organization on social media, internal social software, social business, social processes and workflows and community management. To keep up with the ever changing technologies and analytics options.
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform. measurepr.
Building Community with MarketMeSuite
OCTOBER 19, 2011
spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. If we break it down in terms of building community, it would look something like this: Listen. Use the location-targeting feature to find people in your market. You can measure and track your efforts with their suite of analytics. Engage.
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI. But to best use it, you must have Goals set up in Google Analytics. In doing this, marketers can see which networks deliver the highest bottom-line impact, and where they need a social strategy re-haul. You have, too.
Which Instagram Analytics Tool Will Work Best for Your Business?
JUNE 29, 2016
Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Crowdfire is an Instagram analytics tool that offers basic metrics. Crowdfire.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 3 – Optimise on future community management. Tweet. Step 1 – Show me the data.
How NOT to Build a Following on Social Media
MAY 2, 2016
by Aris Related Stories Six Steps for Success with Online Communities A PR Pro’s Guide to Facebook News and New Features Google+: The Social Platform We All Love to Hate. Do you know how NOT to build a following on social media? Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Analytics.
Strength of Community Supersedes Influence
JANUARY 12, 2011
After the influencer “graces everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. That’s why the most important metric should always be Strength of Community.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Analytics. Follow.
Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.
Interview with Community Manager: Ben Bateman from Square Enix
Social Media Citizens
JANUARY 19, 2012
Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.
Analytics: what matters to content marketers?
MARCH 8, 2014
While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly. The key is to sift through the data to find connections, relationships and community hierarchies. Well, it’s not.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. & I. Great job!
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You can see this version by clicking on the New Version link in the top right of your Google Analytics dashboard. Step 1. Step 2.
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. The good old-fashioned marketing method still provides the biggest bang for the buck when it comes to reaching and retaining high-value customers online.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
Google Linking Webmaster Tools And Google Analytics
Small Business Mavericks
FEBRUARY 12, 2011
» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Analytics are an important tool for all webmasters. About Us What’s a Maverick?
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.
A Guide to Marketing on Tumblr
JUNE 14, 2012
As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Tumblr’s analytics are not providing as good insights as those for blogs such as WordPress. For my Tumblr blog, I use Google Analytics which give me more valuable metrics. Tweet Have you established a brand presence on the blogging platform Tumblr ?
Secret Sauce for Small Business: Building Social Media Communities
Blue Focus Marketing
AUGUST 22, 2011
“Social Media Communities Empower Small Businesses. Twitter is an amazing place to meet interesting people and join communities. But sometimes “ amazing is an understatement when it comes to Twitter relationships. Social Media Communities Create Value. Building your own community on Twitter is about creating value in terms of content and relationships.
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.
Social Media Community Manager's Management
Social Media Network Marketing
SEPTEMBER 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable.