In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Share your insights with us and our community on Twitter by tweeting to #AwarenessTips. Infographic "Awareness @bostonmike Framework KPI metrics Mike Lewis Social Analytics Social Analytics for Marketing and Sales EffectivenessUse this framework to determine KPI’s according to marketing objective. Share your insights! What metrics do you use? Do you use a different framework? MORE >>

After the influencer “graces&# everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. That’s why the most important metric should always be Strength of Community. However, to get hard ROI organizations need a vibrant accepting community. The juxtaposition between strength of community and direct ROI cannot be underestimated. MORE >>

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. Includes detailed analytics for all your posts. Curalate ($) | This tool applies advanced image analytics to social media conversations to give you detailed insights for your initiatives on Instagram and Pinterest. based on your queries. Updates in real time. MORE >>

But, even if your goal isn’t to get into the top 10 (like it is ours – I’m not competitive), the information it gives you, layered on top of your Google analytics , helps you make extremely informed decisions about your writing, your community, your social shares, your geographic reach, and more. So let’s take a look at the analytics for two blog posts that ran on Spin Sucks this week. The first is the one I wrote about online community and the second is the one Matt Royse wrote about how social is changing PR. MORE >>

Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Analytics. Social media analytics. fhere’s actually a new social media analytics tool called Quantum Leap Buzz that might be helpful for this too. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Trending Stories. MORE >>