Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Tumblr. MORE >>

Socialbakers.com describes itself  as “the world’s fastest growing social media and digital analytics company” and claim “over 250,000 marketers as customers across all continents in over 60 countries”. We We caught up with  Katrina Wong , their VP of marketing to find out more about social media analytics and the future direction of one of the first companies in the world to have initial access to Facebook data. FreshNetworks: So why do you think social media metrics are important for brands and businesses? That is super powerful. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Women on the Web: How Women Are Shaping the Internet ”, found that 76% of women visit a social networking site compared to 70% of men. Globally, women demonstrate higher engagement levels with social networking sites than men. Women Dominate Social Networks (pamorama.net) [.] MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Use Google Analytics to Track Inbound Links From Social Media Profiles by Pam Dyer on March 23, 2010 Share You can track referrals from Facebook or Twitter in Google Analytics , but what if you want to track specific links within your social media profiles to measure their effectiveness? This tutorial will teach you the simple steps you need to take — and this method can be used in conjunction with any of your social profiles: Facebook , LinkedIn , or the legion of others. MORE >>

If you ask most marketers or individuals they are up to their neck in social media and social networking sites. My response was sadly a lot more and if you manage a companies brand with various tools such as Argyle Social, Trackur, Radian6 [link] , Trackur and Radian6 get ready for more analytics products to integrate with some of the newer social networks and/or location-based services. In the past year to six months there has been a recent wave of new niche social networks launched. flickr photo by: Intersection Consulting. MORE >>