Then yesterday David Binkowski threw a post up on Shamable  about gaming social media.  Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. At the same time Hubspot put out it’s 3rd state of The Twittersphere report.  And Todd Defren lastly writes about moving the needle on Twitter.  The conversation and ensuing relationship. The interuptive interaction? MORE >>

We’re past the point  where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. Or the sentiment of coverage? measurement social mediaTweet. Focus on outcomes over outputs. MORE >>

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. Use this tool to measure people’s sentiments in order to set your benchmark goals.Pay attention to how people are talking about the company, your leadership, key employees, your products or services, your customers, and even your competition. Social Bookmarking. The Art and Science of Listening. MORE >>

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. MORE >>

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So consider the fact that raw sentiment as determined by machine is often only 65% accurate – to me this is dangerously close to 50% or the equivalent of a coin toss. MORE >>