What Do Social Media Management Tools Really Need? 23 Experts Tell Us
NOVEMBER 8, 2016
Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. For me, it’s definitely, evergreen social media updates.
Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, The Fortune Global 100 companies are mentioned 5.6
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
Four Ways to Combat Audience Negativity on Social Media
Ignite Social Media
SEPTEMBER 23, 2016
Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. But what ultimately sets a community manager apart is not just how she handles normal or positive engagements; the greater challenge is finding a way to respond appropriately to negative feedback. The same goes for social media.
Not Your Mother’s Social Media Session at #Tech15
DECEMBER 15, 2015
Come to my session! I’ve partnered with my friend Melinda Wittstock, CEO of Verifeed , to share some of her insights from working with brands and apply those lessons to association social media. This is NOT a 101 session – hope all you seasoned association social media managers come and share your knowledge! Coming to #Tech15?
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. PingTags.
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. You should, too.
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! How do you deal with negativity? Cheers!
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics. Reputation Management. Sales Leads.
Is Social Media Strategy Required or Redundant?
Convince & Convert
MARCH 25, 2012
But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. edit: for clarity, this is the exact question he was asked: “Let’s say an entrepreneur is new to the whole social media thing.
11 Qualities of the Ideal Social Media Strategist
SEPTEMBER 26, 2016
There is no single quality to look for when searching for the ideal social media strategist. Social media strategy doesn’t mean just posting fun pictures and trolling for trends all day. A social media strategist must be able to work in many different disciplines and across each social channel. Social media analytics. Multidisciplinary.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And again.
Should You Hide Comments on Your Facebook Page?
FEBRUARY 21, 2017
Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. Not only do they make us automatically defensive, but we also don’t want negative sentiments shared online to hurt our businesses. So should you actually hide comments on your Facebook Page?
Is Social Media Strategy Required or Redundant?
Convince & Convert
MARCH 25, 2012
But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. The goal is not to be good at social media. The goal is to be good at business because of social media. The Pyramid of Social Media Strategy.
Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube
Social Media Ecommerce: The Complete Guide to Social Shopping
NOVEMBER 28, 2016
Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. It’s up to brands to move to social to find new customers.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. How should you integrate social media with other marketing tactics like email?
The Must-Follow Principles of B2B Social Media Success
Convince & Convert
JANUARY 12, 2016
How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. Why “social” means “democratic” when it comes to structure. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. Orca Social.
Six FREE Tools To Measure Social Media for Business
PWB Marketing Blog
OCTOBER 10, 2011
Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Our six favorite free tools (and two paid) for measuring social media are: Social Mention (free) – real time search engine that monitors over 100 social media properties.
Interview with Social Media Manager: Layla Sabourian-Tarwe from Yahoo!
Social Media Citizens
FEBRUARY 14, 2012
Layla Sabourian-Tarwe is Senior Social Media & Online Community Manager at Yahoo! Previously, Layla has been an International Community and Communications Manager at eBay , Community Manager at Logitech and Global Partner Network Community Rep at Oracle. also like Netbase for sentiment tracking. An example post could be : “In December 2011, Yahoo!
Get Your Social Media Inbox To Zero
The Social Media Hat
JUNE 27, 2016
Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " If you don't know where you are going, you'll end up someplace else. " – Yogi Berra. Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Twitter.
3 Hashtag Search Tools That Are Crazy Easy to Use
MAY 4, 2016
If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. and what the user sentiment is. Keyhole. Hashtracking. Don’t fret!
One Social Media Metric to Rule Them All
SEPTEMBER 17, 2015
Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Important Social Media Stats You Should Monitor. 1. One Social Media Metric to Rule Them All.
10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Well done!
5 non-negotiable dashboards to track your social media success
MARCH 23, 2016
At a personal level, social media is one of the most notorious time-sucks of the modern world. Unfortunately, at a business level — especially for small to medium businesses without the resources to hire a dedicated social media manager — the situation is even more bleak. But social media is critical to the modern business landscape. Social Mention.
Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts
The Social Media Hat
AUGUST 3, 2016
Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. Install Social Media Plugins on Your Website.
Mastering the Many Roles of a Social Media Professional
Convince & Convert
JUNE 10, 2014
The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union Navy Federal. Peg loves that working involves so much social.
Using Social Listening to Reveal Actionable Insights
APRIL 26, 2016
This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. These trending headlines were uncovered when conducting a social listening exercise to assess what’s driving media coverage and online chatter relating to organ donation. How social listening connects the hearts of organ donors.
What was the most important thing you learned about social media this year?
DECEMBER 14, 2010
This year flew by and the sheer number of new social networks and applications is simply stunning. wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year? Social Media Marketing is about business.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. As of December, about 25% indicated that they had reached the “strategic phase of their social-media efforts. link] Urs E.
What to Consider When Building an In-House Social Media Team
NOVEMBER 3, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Studard agrees.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” ” — Social Media Today.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Build sentiment measurements, and listen to the larger web for how people are talking about your customer.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Social Warfare. Social Media.
How We Grew Our Instagram Followers by 60% with User Generated Content
MAY 9, 2016
For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. Social media is the gateway that allows brands to connect authentically with audience members one-on-one. Determine Your Social Angle. Awesome!
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros. Social PR Tweets: 8 Ways to Use Visuals in Twitter Chats and More by Social PR Chat. by Razor Social.
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Porsche Social Takeaways.