I’ve written posts like If I started today and Start From Nothing , where I talked about how I’d go about building my social presence. In this post, I want to talk about if I were managing a small team or department for an organization using social media tools. In building any social media platform, if you don’t start with goals, you’re starting with a hope for failure. For monitoring and sentiment, I’d buy either Radian6 or Sysomos (both have been clients) or similar. Goals- Always Goals. Internal Communication. MORE >>

Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Our six favorite free tools (and two paid) for measuring social media are: Social Mention  (free) – real time search engine that monitors over 100 social media properties. Klout  (free) – the de facto tool for measuring social media influence. You can configure Google Analytics to measure social web traffic. MORE >>

Keeping track of discussions surrounding your brand or competitors is crucial for successful social media monitoring and listening. Sentiment analysis is a difficult task to automate as irony and sarcasm can generate false results, affecting accuracy. We spoke to Simon Campbell about the exciting approach SoDash has taken to social media monitoring. SoDash uses artificial intelligence which means the tool can be “trained&# into determining the sentiment and category of a social media posting. What platforms does SoDash cover? MORE >>

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. The goal is not to be good at social media. The goal is to be good at business because of social media. The Pyramid of Social Media Strategy. MORE >>

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube MORE >>