Is Sentiment Making Brands Stupid?
Buzz Marketing for Technology
AUGUST 3, 2011
So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Includes detailed analytics for all your posts. Offers audits and reports plus daily social media alerts.
Is It Time To Reconsider Sentiment Scoring?
Buzz Marketing for Technology
AUGUST 10, 2011
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. The And, “sentiment does not mean the same thing to all people in all situations. You completely believe that having inaccurate sentiment is worse than having nothing. Here
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via BigStockPhoto.com. highlight to tweet).
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Social Media Monitoring. Customer Intelligence Analytics. The content originates from Social Media networks and other public (Internet) sources. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. Related posts: Today’s Visualization Tools Help Our Brains Understand Social Monitoring.
How to Use Social Media and Analytics for Better Customer Loyalty
AUGUST 19, 2016
We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” Examples of great social loyalty programs. Usually, she said, social customer loyalty programs attempt to build close knit communities and increase sales. 2. What is their sentiment? Social MediaSurprise and Delight FTW.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. If you really want to get results from social media, it begins with creating a process.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How social are they?
Content Tagging For Better Social Media Analytics
APRIL 28, 2016
Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. Here are a few ways content tagging will improve the quality and the effectiveness of your social media monitoring. Prioritize Social Results and Address a Potential Crisis Quicker. Rules will help you set priorities in your assessment of social data.
Social Media Report: Ice Creams Q2 2016
JULY 6, 2016
As a way of saying thanks for all the good times Ben, Jerry, Baskin, Robbins and I have had together, I’ve used Analyze to compare the social media performance of top ice cream brands. Jeni's Splendid Ice Creams received the highest percentage of positive Sentiment. Breyers' also received more positive sentiment from their Fans than Carvel. It’s ice cream month !
Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. Ben Donkor , Microsoft Audiense: What does the role of social media analyst entail at Microsoft?
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data? Twitter Analytics.
How to Gather Fan Feedback on Social Media
Convince & Convert
JANUARY 15, 2016
Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media. In the bio section on your social profiles.
11 Qualities of the Ideal Social Media Strategist
SEPTEMBER 26, 2016
There is no single quality to look for when searching for the ideal social media strategist. Social media strategy doesn’t mean just posting fun pictures and trolling for trends all day. A social media strategist must be able to work in many different disciplines and across each social channel. Social media analytics.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.), Brand Awareness. Crowdsourcing.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics. Media Monitoring. Reporting.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Klout tracks the impact of your opinions, links and recommendations across your social graph.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! How do you deal with negativity? Leave a comment!
The Most Popular Summer Blockbuster Movies in Social Media
MAY 24, 2011
Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). Social Media
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
While the advent of the Internet and social media has certainly democratized brand building, it’s also introduced a wealth of unknowns into the equation. In this illustration, social analytics would also allow us to pinpoint what words people were using to discuss the topics of family and breakfast and favorite foods, what price points resonate the most, and so on.
What's In That Sentiment Score?
MARCH 12, 2012
Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. If the system provides automated sentiment scoring, how does it work?
Stop Believing These Common Social Media Myths
SEPTEMBER 28, 2016
Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. That’s why I’ve decided to bust some common social media myths that need to be put to rest. 1. Social Used to Be Free. The decline of organic reach has prompted social marketing expert after social marketing expert to state that, “social isn’t free.” After all, there was a time in the not-so-distant past when social media really was free.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it. blogs, microblogging sites, social networks, etc.). Social Media Monitoring. UberVU.
3 Tools for Social Media Listening on a Budget
Ignite Social Media
OCTOBER 4, 2016
Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Topsy used to be a great go-to for trends and social search results but, unfortunately, it went the way of its namesake two years after it was purchased by Apple. What free tools do you use for social media listening? Google Alerts.
#TakeBackthePink – @Komenforthecure’s social media nightmare
FEBRUARY 4, 2012
What about the social backlash? In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. Social Media in Action komenforthecure planned parenthood social media nightmareRumors abound as to why they did it.Some say it was politically motivated. That post was later removed. click to enlarge.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?
Social Media Optimization Tools
OCTOBER 31, 2010
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Your own or competitors for example. Well done!
Six FREE Tools To Measure Social Media for Business
PWB Marketing Blog
OCTOBER 10, 2011
Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Our six favorite free tools (and two paid) for measuring social media are: Social Mention (free) – real time search engine that monitors over 100 social media properties.
7 Levels of Social Media Engagement
MARCH 10, 2011
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? It’s probably worth noting that every baby steps stage in social media engagement is valid – from little acorns big ol’ oak trees grow. Stage Zero - What is Social Media?
Social Media Report - Tyre Brands in India
AUGUST 5, 2016
Have you wondered how tyre brands do on social media? CEAT Tyres received the highest percentage of Positive Sentiment (48.00%). Going by these numbers, Goodyear is the most engaging and CEAT is killing it when it comes to Fan sentiment. social media brands Social Media Analytics social media report tires
How Social Media Gave True Blood a Transfusion
Buzz Marketing for Technology
JULY 27, 2011
The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business.
Predicting the Future with Social Media
Blue Focus Marketing
JANUARY 11, 2012
Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. Recorded Future sees ahead “By applying temporal analytics to what is written about the future, and by algorithmically crowd-sourcing the resulting temporal information, we can draw conclusions and gain insight.”. Small Business Social Media Marketing Strategy
6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Powerful mechanism.
9 Social Media Tools Every Blogger Needs To Know About
OCTOBER 29, 2012
Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is currently the social media love of my life. SEO and Social Media.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. How should you integrate social media with other marketing tactics like email?