After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. MORE >>

Tired of social media experts answering Hootsuite and Radian6 when asked about social media tools? Well dailytekk.com does an incredible job of keeping a social media tools list. 25+ RANDOM, MUST-SEE SOCIAL MEDIA TOOLS. Creates content for the social web. awe.sm  – Analytics for social media. Contaxio  – Contact management for your social networks. SocialScope  – A mobile inbox for your social networks. NutshellMail  - Delivers a social media summary to your email inbox. SOCIAL CRM. MORE >>

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement.  The And, “sentiment&# does not mean the same thing to all people in all situations.  You You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool.  Until completely believe that having inaccurate sentiment is worse than having nothing.  Here MORE >>

But math and analytics? The era of Big Data has arrived, and social media big data will be a huge trend this year. If we are really sophisticated, we will use sentiment scoring , influence measurement tools , or text analytics which allow us to mine more information. Don’t be intimidated by data and analytics. What do you think about this trend of Big Data and how do you think it will affect public relations and social media professionals? Analytics Social Media analytics Big data MeasurementLearn Excel. MORE >>

'Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more. MORE >>