22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media
Content Curation versus Content Aggregation
SEPTEMBER 22, 2010
skip to main | skip to sidebar Content-ment New media, old media, and the spaces in between. Digital media strategy. Tuesday, November 10, 2009 Content Curation versus Content Aggregation: A Velvet Mr. T Painting Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation. Content strategy.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics. Media Monitoring. Emerging Trends.
Can Publishers Harvest Social Media Intent in a Meaningful Way?
MARCH 30, 2011
Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user behavior and quantify the success of their efforts. Which News Sites Get the Most Social Media Engagement?
Memorial Day & Social Media: 5 Must-Reads
MAY 28, 2012
Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss. Memorial Day Thoughts From Social Media Explorer. Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. Know that they did not die in vain. Man Uses Facebook To ‘Save’ Memorial Day Parade.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
understand that you’ve recently made a significant change in your work situation what can you tell me about that? A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it.
Best Social Media Monitoring Tools
MAY 26, 2010
More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels.
Get Your Social Media Inbox To Zero
The Social Media Hat
JUNE 27, 2016
Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " If you don't know where you are going, you'll end up someplace else. " – Yogi Berra. Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Twitter.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? That said, such a broad determination means you can be a social media marketer and not know it.
5 non-negotiable dashboards to track your social media success
MARCH 23, 2016
At a personal level, social media is one of the most notorious time-sucks of the modern world. Unfortunately, at a business level — especially for small to medium businesses without the resources to hire a dedicated social media manager — the situation is even more bleak. But social media is critical to the modern business landscape. Social Mention.
Zika: A Social Media Conversation Timeline
AUGUST 22, 2016
Performances and athletic drama may be over, but a concerning public health issue endures: the Zika Virus entered mainstream news prior to the Games, and traveled quickly through social media. We looked for correlations in the aggregate data and aligned trends with specific events, supported by conversational analysis from Simply Measured. The Olympics are drawing to a close.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. As of December, about 25% indicated that they had reached the “strategic phase of their social-media efforts. link] Urs E.
Social Media From A to Z: A Glossary
JUNE 30, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it. Comments are a primary form of two-way communication on the social Web.
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
Demographic data is an essential element in social media strategy. The problem is that demographic targeting is often too broad and not the most effective way to connect with audiences on social media. When mined, in aggregate, it can also tell us things about people that we might not be able to otherwise see. Consider geolocation, time of day and sentiment, not just a hashtag. Data is great one-on-one and in aggregate: Don’t become focused on the small or big piece of data. Job pride and family ties were also high in the U.K.,
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Build sentiment measurements, and listen to the larger web for how people are talking about your customer.
gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition
JANUARY 10, 2013
Monitoring brand mentions, share of voice, sentiment etc. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. Measure visual brand mentions.
How to Use Location Data to Decode Customer Conversations
Convince & Convert
NOVEMBER 16, 2015
There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. The amount of social data is massive, and marketers need a way to mine that data.
3 Ways Facebook is Killing Your Website | Social Media Marketing.
Convince & Convert
AUGUST 3, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Looking forward to meeting you at Coastal Social. Build a website. Bingo!
Content Aggregators are Killing Content Creators
Techipedia: Tamar Weinberg
SEPTEMBER 23, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.
Restoring Faith in Humanity - Together
Social Media Marketing
APRIL 16, 2013
As with any tragic event that plays out in the media, there is always fear, speculation, uncertainty and loose facts running rampant. What happened thanks in part to digital and social media was fascinating to watch as we as a collective nation were thrust into an uncomfortable situation together. news crisis social media Boston. F ing horrible.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
With 90% of moms online and 22% shopping online at least once a day , more moms are having conversations through social channels about their purchases and sharing their feelings about their experiences with brands. In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.
No, You Can't Automate Social Media!
Techipedia: Tamar Weinberg
JULY 7, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! No, You Can’t Automate Social Media! Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Kwame.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. sentiment trend view from Scout Labs. They’re better now.
This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones
Direct Marketing Observations
FEBRUARY 15, 2010
Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. At any rate, most of the people who are told to listen have no idea what to listen for or who to listen to. I’m not going to get into the depths of all things social media monitoring because that would take all day. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. Q1: How do you define positive sentiment?
Interview with Social Media Citizen: Mary McKnight | Social Media.
Social Media Citizens
SEPTEMBER 21, 2010
She is also an editor of Sacrilicious Marketing , the blog which has a bit different approach to social media. Social media and social commerce are most interesting when they can be leveraged to reach and engage an audience more personally in a brand or product. also LOVE reading what big brands are doing in the space and how they are leveraging social.
To Create OR To Aggregate, That is The Question
SEPTEMBER 20, 2010
» To Create OR To Aggregate, That is The Question. Barbra Gago Inbound & Social Marketing Manager This year at SXSW there was a lot of talk about content, and not just creation, but strategy. Some would argue that aggregating content provides a more fruitful experience for users, and while this may be the case, what does this do for your brand, or credibility?
You Can’t Manage What You Can’t Measure! Social Media Analytics
MARCH 31, 2010
The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.
Book Review: The Social Employee
MARCH 4, 2014
One of the most powerful impacts of social media is the way has democratized brands. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. Asking employees to use social platforms on a brand’s behalf can easily feel awkward, or forced.
Social Media–What Do I Do With All This Data?
OCTOBER 25, 2010
One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right? The easy answer is something like “your metrics will show you or “you’ll be the most popular man in the universe. Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools. Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Social media has come of age.
A Deeper Look at the Twitter Metrics You Should Be Tracking
JUNE 7, 2016
Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Top media Tweet. The Events tab is a great resource for social media managers and content creators. And why not? Home Tab. Top mention.
50 Ways Marketers use Social Media to Improve Their Marketing
OCTOBER 9, 2009
Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Experiment with Flickr and/or YouTube groups to build media for specific events.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
When it comes to media monitoring and analytics, it’s really hard to choose. The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Actionly is a Social Media Monitoring dashboard and listening platform. It features sentiment analysis, natural language processing and more.
Social Media Monitoring: Bespoke, Tailored, or Off the Rack?
SEPTEMBER 26, 2012
So much of the public discussion of social media monitoring and analysis focus on commercially available platforms that are more or less ready to go to work. In its big list issue on companies doing IT well, Information Week mentioned Toyota's new social media and CRM tool : The tool took 60 hours to develop, largely using software Toyota already had.
Applying Intelligence and Analytics to Online Statements
MAY 27, 2011
We care about the results because they present trends or aggregate data points in some way. Let's apply this to the familiar topic of listening in social media. Remember, analytics (in this discussion, at least) is about aggregate data, while the intelligence lens can pick up isolated signals. Think about the usual discussion of listening in social media.