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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it?

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. Measure customer satisfaction.

Sentiment 142
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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

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Social media listening examples that will help you unearth better insights

Sprout Social

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Doing so can build community and brand awareness.

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5 ways social media listening increases customer advocacy

Sprout Social

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?