This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. They do assume that a company has a rich set of historical data to work with, which is often not the case. Unique URLs are a way to measure that. MORE >>

Is mobile marketing recently a part of your inbound marketing strategy? More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. Social sites like Twitter, Facebook and LinkedIn have apps out there to make it dump easy to communicate and update the network from the run. To ignore this growing mobile marketing trend could be a very dangerous failure for your business! Did you thought about to make use of mobile apps to improve your location based marketing? MORE >>

Every marketer desires brand loyalty.  As a consumer and a marketer, I’m a big believer in the little things.  I find this truth to be evident in the world of client relations and relationship building.  Large, grand gestures offered to the general public from a company or a brand, are always welcome, but it won’t, from my experience, generate any loyalty.  So, the question is how do we generate loyalty and long-term relationships?  Lets look at 2 details that we can show excellence in to create a loyalty building experience. How To Brand Loyalty MORE >>

So you want to be the next blogging superstar? don’t blame you- it’s a great way to start a career, get noticed and show some passion about your industry. Maybe you’ve already started blogging, but you can’t quite gain … Continue reading → Business Marketing Strategies and Tactics Social Media business How to make a blog Marketing MORE >>

These are the four consumer segments that you are probably misunderstanding, yet are the most likely to engage in your online community and be an advocate for your brand. Social media is about much more than trying to get the most fans, followers, and connections. This happens when you understand your customer, what drives them, and what moves them to action. . The research identified four major consumer market segments that have a high tendency to join customer communities when making purchasing decisions and explained the best ways to incentivize each of them to do so. MORE >>