How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing.". And if so why? Wistia youtube
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. This is a good start, and it is an important metric to measure. 3. Referrals. 8.
Tips to Help a One-Person Marketing Team Succeed
OCTOBER 24, 2016
How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier. The post Tips to Help a One-Person Marketing Team Succeed appeared first on Spin Sucks.
Three Myths and Facts About Using Data in B2B Marketing
DECEMBER 28, 2016
There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing.
How to Write a Killer Lead
DECEMBER 30, 2014
How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. Have you stared at the computer screen devoid of any idea of how to make a client message about the latest product, program or merger anything but a standard Who-What-When-Where-How and maybe-Why press release? Blink. Blink. Blink. Blank.
How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue?
How to Use Foursquare for Small Business
OCTOBER 29, 2014
There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. If you can attract even a small percentage to your business, you’ll be doing well.
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd.
How to Schedule a Facebook Post
JUNE 12, 2012
Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook
How to Measure Content Marketing Success
JULY 29, 2013
With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g., ” but also “how are we doing compared to our competitors?”
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. It will help you avoid losing every shred of your humanity as you toil through your words while trying to maintain a day job.
How to Better Define Your Buyers to Boost Engagement Online
OCTOBER 31, 2016
Everyone knows the success of a digital marketing campaign relies upon engaging your target audience and customers, winning their attention. To do that, you need to know who they are, what they like and expect from you. Christelle Macri shares ways to help you better define your buyers, so you can boost customer engagement online.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. But it doesn’t have to be that way. In fact, setting goals is a key component of establishing a process to measure social media profitability.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Be sure to promote via your social media platforms.
How to Effectively Measure PR, Part One
NOVEMBER 16, 2016
In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started. The post How to Effectively Measure PR, Part One appeared first on Spin Sucks.
How To Curate Content Better In Less Time
DECEMBER 26, 2016
Learning how to curate content is an essential task for social media managers. Content is an essential part of your social media marketing plan. As a social media marketer, you need to both create original content and curate content from other sources. Time spent reading niche-related blog articles is important to keep up with industry news. Click To Tweet.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in risk. iTunes.
How to Drive Value into Your Social Marketing
AUGUST 10, 2016
Social marketing with social media platforms such as Facebook and Twitter are not only social trends but are driving value into the marketing messages of small, medium, and global brands. The smartest way to drive value is with social marketing. Let’s look at some stats and some ideas to implement them. How social marketing is evolving. Buffer.
How to Choose the Right Marketing Tactics
MAY 2, 2016
Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. The post How to Choose the Right Marketing Tactics appeared first on Spin Sucks.
Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? Three Myths and Facts About Using Data in B2B Marketing. The good news is your brand evangelists cost much less than your latest ad campaign.
How to Select an Interactive Marketing Agency
Techipedia: Tamar Weinberg
JANUARY 31, 2012
Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. The best way to prevent agency angst is to select the right agency to begin with. 25 Key Criteria for Choosing a Marketing Agency. How does the agency decide what strategic and tactical activities to undertake?
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?
How to Stay on Top of Online Marketing While Traveling
JULY 13, 2016
Modern technology means marketing has gone mobile, and so have the marketers. This new era has opened up the opportunity to live a life of excitement, travel, and adventure. Jordan Fried shares how to be on top of your online marketing while traveling. The post How to Stay on Top of Online Marketing While Traveling appeared first on Spin Sucks.
How to Market and Sell to the Modern Buyer
Buzz Marketing for Technology
JULY 17, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.
How to Create Facebook House Rules or Community Guidelines
APRIL 30, 2012
Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House Rules
How to Build a Marketing Funnel for Facebook Ads
MAY 24, 2016
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks.
How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Related Stories The Six PR Conferences to Attend in 2017 Nine Great Business Gifts for the PR Professional My Three Favorite PR Stunts (Metrics Not Included).
Five Reasons You’ll Fail at Marketing to Millennials
DECEMBER 8, 2016
It's the latest buzz word and everyone wants to figure out their Millennial marketing plan. Chris Turner says there are five reasons you will fail marketing to Millennials. The post Five Reasons You’ll Fail at Marketing to Millennials appeared first on Spin Sucks. Are Millennials your target audience? But it may not work.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. reduce them to make a purchase decision. Figure out which content marketing metrics you want to measure and why.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT
How to Rock a Presentation
MAY 16, 2016
Listen in to this conversation as three pro speakers share their tips to rock a public presentation and master your next speech. My good friend, Jeff Sieh host of the Manly Pinterest Tips , recently invited my other good friend Rebekah Radice and I on his show to discuss our presentations at Social Media Marketing World. Rebekah likes to do hers in front of the mirror.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. ” So, once you’ve created great content, how do you get it “out there”? 25 Easy Ways to Promote Your Blog by Kim Garst.
How to Create Facebook Visuals that Convert
OCTOBER 31, 2016
In this article, I’ll share WHY and HOW to create Facebook visuals for your marketing that will convert. I’ll also share graphic design tools that won’t break the bank, and you’ll come away with great ideas for creating your own visuals to bring more engagement and interest to your Facebook community. This is what I call “visual marketing.”.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. Guest post by Tim Brown.