How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks.
How to Synchronize Your Content Marketing With an Editorial Calendar
JUNE 9, 2016
In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level. Comments It's amazing how much an editorial calendar will improve your.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. This is a good start, and it is an important metric to measure. 3. Referrals. 8.
How to Rock a Presentation
MAY 16, 2016
Listen in to this conversation as three pro speakers share their tips to rock a public presentation and master your next speech. My good friend, Jeff Sieh host of the Manly Pinterest Tips , recently invited my other good friend Rebekah Radice and I on his show to discuss our presentations at Social Media Marketing World. Rebekah likes to do hers in front of the mirror.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
How to Build a Marketing Funnel for Facebook Ads
MAY 24, 2016
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks.
How to Write a Killer Lead
DECEMBER 30, 2014
How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. Have you stared at the computer screen devoid of any idea of how to make a client message about the latest product, program or merger anything but a standard Who-What-When-Where-How and maybe-Why press release? Blink. Blink. Blink. Blank.
How to Choose the Right Marketing Tactics
MAY 2, 2016
Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. The post How to Choose the Right Marketing Tactics appeared first on Spin Sucks.
How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue?
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd.
How to Use Foursquare for Small Business
OCTOBER 29, 2014
There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. If you can attract even a small percentage to your business, you’ll be doing well.
How to Measure Content Marketing Success
JULY 29, 2013
With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g., ” but also “how are we doing compared to our competitors?”
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. How can brands and individuals make their tweets stand out?
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. It will help you avoid losing every shred of your humanity as you toil through your words while trying to maintain a day job.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Be sure to promote via your social media platforms.
How to Market and Sell to the Modern Buyer
Buzz Marketing for Technology
JULY 17, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.
How to Create Facebook House Rules or Community Guidelines
APRIL 30, 2012
Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House Rules
How to Get Started with Instagram Marketing
APRIL 11, 2015
It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. If you haven’t tried Instagram marketing yet, it’s time to get started. They are limited to 150 characters and are not indexed by search engines. Your Your goal should be 2-3 new photos per week.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. ” So, once you’ve created great content, how do you get it “out there”? 25 Easy Ways to Promote Your Blog by Kim Garst.
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.
How to Make Layoffs Suck Less
OCTOBER 28, 2014
By Matt Ridings Whenever people ask me what my worst day in business was, without hesitation I say it was the day I had to lay off a very large group of people. We had to do the layoffs in a couple of batches. We had families with children that were in the United States because we were their sponsor, and who were now going to have to leave the country.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. reduce them to make a purchase decision. Figure out which content marketing metrics you want to measure and why.
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
Startups are notorious for maximizing everything they have to grow their businesses. That That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. And that tends to look pretty scrappy at times. highlight to tweet).
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT
How to Select an Interactive Marketing Agency
Techipedia: Tamar Weinberg
JANUARY 31, 2012
Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. The best way to prevent agency angst is to select the right agency to begin with. 25 Key Criteria for Choosing a Marketing Agency. How does the agency decide what strategic and tactical activities to undertake?
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Imagine you are about to launch a new product. Learn more at [link].
How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Is YouTube marketing worth it? Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Content Marketing Video YouTube Content marketing
How to Build a Community that Thrives
FEBRUARY 26, 2015
couple of weeks ago, I participated in the Content Marketing World Twitter chat. thought my keyboard was going to catch fire. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Talk to your community. But let’s back up and talk, first, about what it means to build a community. Holy cow!
How to Cross the Visual Content Canyon
Convince & Convert
SEPTEMBER 25, 2014
Though its origins are somewhat murky , the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. Once an ecosystem of tools, research and best practices emerged to manage and make sense of this kind of data, the phrase gradually flipped from negative to positive in connotation.
How to Identify Popular Hashtags
JUNE 1, 2016
But… …if you use the wrong ones, you need to get off that path you are driving down. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them! click on the hashtag to find all updates with this hashtag). A way of making your content a little more fun/interesting (e.g.
How to Execute Email Marketing that Doesn’t Look Like Spam
OCTOBER 22, 2015
Email marketing is important for any website owner who wants return visitors…and for anyone who wants it to actually work. The last thing you will want is for your email to be marked as spam. There are very specific actions you can take during the creation process to avoid being sent to the dreaded junk folder. Phrases to Avoid in Email Headlines.
How to Love Facebook Live
JUNE 23, 2016
Both businesses and individual brands such as Robert Scoble are capitalizing on Facebook Live in a variety of ways, from showcasing new virtual reality technology to offering a behind-the-scenes tour of new exhibits at the Metropolitan Museum of Art. Here are some lessons to learn from how brands succeed with Facebook Live. Have a purpose. Both approaches work. Be social.
8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
JULY 12, 2015
Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. You never get a second chance to make a good first impression.
How to Use Twitter Hashtags for Business
NOVEMBER 30, 2011
#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Blog How To Social Media Marketing Tools and Resources Twitter growing twitter hashtags hashtags for business how to find twitter followers social media twitter chat
12 (of the) Best Content Marketing Infographics of 2013
DECEMBER 16, 2013
Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. While their ubiquity has caused some to call for their death , as Jamie Cartwright points out below, infographics aren’t likely to go away any time soon—though the form will continue to evolve. Infographics About Content Marketing.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. photo credit ).
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. After all, wouldn’t it be nice to have an army of people out there who zealously promote your products and company to anyone who’ll listen?
Why Marketers Should ???? Emoji Speak
APRIL 27, 2016
The corporate world needs to keep pace with the changing communication trends. Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should Emojis are big part of today's communications.
How to Operationalize the Barcelona Principles 2.0
DECEMBER 7, 2015
Watch out for a new how-to framework in the spring. Deliberately broad, they provided overarching guidance and some common alignment to a fragmented measurement sector which was beset by proprietary indexes and an over-reliance on the flawed AVE metric. By 2015 it was time to refresh the Barcelona Principles to bring them into the modern era. By Richard Bagnall.
Why and How to Add Videos to Your Marketing Mix
AUGUST 13, 2015
Sight is the most powerful sense, as far as recall is concerned and when combined with the other senses, highly effective for marketing. Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. Here’s How to Do it. By Jack Dawson. Most Engaging.