Trending Sources

How to Identify Popular Hashtags on Twitter

Spin Sucks

Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks.

How to Measure Social Media Success for Your Small Business


With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. This is a good start, and it is an important metric to measure. 3. Referrals. 8.

How to Synchronize Your Content Marketing With an Editorial Calendar

Spin Sucks

In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level. Comments It's amazing how much an editorial calendar will improve your.

How to Write a Killer Lead

Spin Sucks

How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. Have you stared at the computer screen devoid of any idea of how to make a client message about the latest product, program or merger anything but a standard Who-What-When-Where-How and maybe-Why press release? Blink. Blink. Blink. Blank.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How to Measure Content Marketing Success

Webbiquity SMM

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: •  Awareness (e.g., ” but also “how are we doing compared to our competitors?”

How to Schedule a Facebook Post

Harp Interactive

Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook

How to Write a Business Book Without Losing Your Soul

Spin Sucks

It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. It will help you avoid losing every shred of your humanity as you toil through your words while trying to maintain a day job.

How to Promote Your Event With Social Media Marketing


Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Be sure to promote via your social media platforms.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How to Stay on Top of Online Marketing While Traveling

Spin Sucks

Modern technology means marketing has gone mobile, and so have the marketers. This new era has opened up the opportunity to live a life of excitement, travel, and adventure. Jordan Fried shares how to be on top of your online marketing while traveling. The post How to Stay on Top of Online Marketing While Traveling appeared first on Spin Sucks.

How to Rock a Presentation

Peg Fitzpatrick

Listen in to this conversation as three pro speakers share their tips to rock a public presentation and master your next speech. My good friend, Jeff Sieh host of the Manly Pinterest Tips , recently invited my other good friend  Rebekah Radice and I on his show to discuss our presentations at Social Media Marketing World. Rebekah likes to do hers in front of the mirror.

How to Build an Inbound PR Campaign

Spin Sucks

Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?

How to Choose the Right Marketing Tactics

Spin Sucks

Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. The post How to Choose the Right Marketing Tactics appeared first on Spin Sucks.

How to Build a Marketing Funnel for Facebook Ads

Spin Sucks

Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. The best way to prevent agency angst is to select the right agency to begin with. 25 Key Criteria for Choosing a Marketing Agency. How does the agency decide what strategic and tactical activities to undertake?

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. But it doesn’t have to be that way. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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How to Learn Social Media Marketing: 15 Blogs for Beginners


The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.

How to Drive Value into Your Social Marketing

Peg Fitzpatrick

Social marketing with social media platforms such as Facebook and Twitter are not only social trends but are driving value into the marketing messages of small, medium, and global brands. The smartest way to drive value is with social marketing. Let’s look at some stats and some ideas to implement them. How social marketing is evolving. Buffer.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in risk. iTunes.

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House Rules

How to Use Twitter Cards in Social Media Marketing


Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates.

Content Marketing: How to Measure Its Effectiveness [Infographic]


Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. reduce them to make a purchase decision. Figure out which content marketing metrics you want to measure and why.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. ” So, once you’ve created great content, how do you get it “out there”? 25 Easy Ways to Promote Your Blog by Kim Garst.

Tips to Help a One-Person Marketing Team Succeed

Spin Sucks

How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier. The post Tips to Help a One-Person Marketing Team Succeed appeared first on Spin Sucks.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. How can brands and individuals make their tweets stand out?

How to Get Started with Instagram Marketing


It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. If you haven’t tried Instagram marketing yet, it’s time to get started. They are limited to 150 characters and are not indexed by search engines. Your Your goal should be 2-3 new photos per week.

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Imagine you are about to launch a new product. Learn more at [link].

How to Increase YouTube Engagement [Infographic]


Is YouTube marketing worth it? Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Content Marketing Video YouTube Content marketing

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Startups are notorious for maximizing everything they have to grow their businesses. That That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. And that tends to look pretty scrappy at times. highlight to tweet).

How to Make Layoffs Suck Less

Spin Sucks

By Matt Ridings Whenever people ask me what my worst day in business was, without hesitation I say it was the day I had to lay off a very large group of people. We had to do the layoffs in a couple of batches. We had families with children that were in the United States because we were their sponsor, and who were now going to have to leave the country.

How to Build a Community that Thrives

Spin Sucks

couple of weeks ago, I participated in the Content Marketing World Twitter chat. thought my keyboard was going to catch fire. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Talk to your community. But let’s back up and talk, first, about what it means to build a community. Holy cow!

How to Use Twitter Hashtags for Business

Harp Interactive

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Blog How To Social Media Marketing Tools and Resources Twitter growing twitter hashtags hashtags for business how to find twitter followers social media twitter chat

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)


Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. You never get a second chance to make a good first impression.

How to Cross the Visual Content Canyon

Convince & Convert

Though its origins are somewhat murky , the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. Once an ecosystem of tools, research and best practices emerged to manage and make sense of this kind of data, the phrase gradually flipped from negative to positive in connotation.

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. While their ubiquity has caused some to call for their death , as Jamie Cartwright points out below, infographics aren’t likely to go away any time soon—though the form will continue to evolve. Infographics About Content Marketing.

Why and How to Add Videos to Your Marketing Mix

Spin Sucks

Sight is the most powerful sense, as far as recall is concerned and when combined with the other senses, highly effective for marketing. Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. Here’s How to Do it. By Jack Dawson. Most Engaging.

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