If the journalist vs. blogger debate hasn’t died yet, here’s some new fodder to either fuel it, or finally put it to rest. Here’s the skinny from PR Newswire: NEW YORK, April 16, 2012 /PRNewswire/ – PR Newswire, the global leader of innovative marketing and communications solutions, today announced the [.]. blogging bloggers journalist-vs-blogger PR Newswiresay kudos to PR Newswire. MORE >>

Unfortunately, the fact I was sent the pitch demonstrates another example of how pitching needs to adapt, and PR agencies would do well to have either a blogger or someone that truly understands blogger outreach as a core promotional outlet versus just another medium. Bloggers Aren’t Special, Just Different. Then along came bloggers, and their taking over of the media as the perfect news channel. They also offered excellent SEO juice, as well as a captive and trusting audience in the blogger’s community of readers and subscribers. Seriously. MORE >>

Lat week, I wrote about a new blogging project we’re launching over at Bonsai Interactive Marketing. For Bloggers, By Bloggers is a blogging resource centre that will cover WordPress, Blogger, Typepad and Squarespace (other platforms might follow as the site grows). Its aim is to be a resource centre for bloggers of all ages and experience, and will cover the following: Generic and specialist blogging tips. Affiliate marketing and blog monetization. Tags: Musings Social Media blog tips blogging for bloggers by bloggers Design tips. MORE >>

Tweet Bloggers are one of the key influencers in the online sphere. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish  to include blogger outreach to your social media efforts. The opinion of bloggers are heard and respected by thousands, but unfortunately, many companies still ignore their reach. By targeting and building relationships with bloggers who address your audience, it is possible to garner effective, unbiased reviews of your products. MORE >>

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, a food trends discussion from an analyst, and an unexpected surprise. Bloggers Are Not Reporters. Bloggers are not typically trained journalists that understand the company/PR firm/reporter news continuum. It’s recognition. MORE >>