Trending Sources

9 Awesome Tools for Content Authors and Bloggers

Pamorama

Content marketing isn’t easy. Content Marketing Ideas Generator. Enter a target audience in this tool and what knowledge will benefit them, and be rewarded with 20 content marketing ideas: 3. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Congratulations — you’re in luck!

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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Bloggers are here to stay and the PR industry is beginning to embrace them. Email marketing goes social. umpf.co.uk).

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. For example, this blog is focused on B2B marketing.

Six Things You Can Learn about Blogger Relations from Apple

Spin Sucks

But the big “secret” event is today and bloggers, far and wide, have been invited to attend. In Marketing in the Round , Geoff Livingston and I discuss four different approaches you can (should?) use for your integrated marketing communications programs. Blogger Relations. Sometimes blogger relations is a sore subject here. Today is the day!

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. Shelly owns marketing and branding agency V3 Integrated Marketing.

How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?

How to Market with Mom Bloggers

Convince & Convert

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. The majority of the time, I hear nothing but good things about this type of marketing. Less is more.

4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.

Blogger Integrates With Google+

Small Business Mavericks

Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog. Blogging is still one of the most powerful online marketing tactics. Blogger has done a lot to help new businesses go online. So what’s next for Google+ integration?

Bloggers Unite Today Around Food

Ari Herzog

Blog Action Day in 2011 is a collaboration among 2,250 bloggers in 100 countries who come together to write about one topic on each of their blogs today — October 16, 2011 — and this year’s topic, in conjunction with World Food Day , is the f-letter word. If you are inspired to add a comment with your thoughts, please visit Bloggers Unite Today Around Food in your browser.

#FollowFriday: The Friendly Blogger

Spin Sucks

Well, Lisa Drubec had it all figured out when she named her blog The Friendly Blogger. FollowFriday: The Friendly Blogger originally appeared on Spin Sucks on March 25, 2011. FollowFriday Social Media friendly blogger link building lisa drubec SEM SEOThat was just me? Not only is she friendly, she’s hysterical. And that is why she is today’s #FollowFriday.

How Smart Nonprofits Do Blogger Outreach Right

SocialFish

My presentation for the Grouphigh Outreach Marketing Summit. Enjoy! ————– ( photo credit ). Related Posts How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Community Management Fundamentals Five Web Design Trends to Watch Adapt Your Website to a Mobile World Did You Miss? 22 MUST READS of 2013.

What the Best Bloggers Do Right

Convince & Convert

So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Should the blogger tweet throughout the event?

Guest Bloggers Wanted

Ari Herzog

Social Media Marketing Across Global Cultures by Christian Arno. Please continue reading Guest Bloggers Wanted and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. You used to read guest blog posts every Friday. Among the more popular: How Social Networking Makes Us Less Social by Christopher Roberts. Know someone?

2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers

Kikolani

Are you looking to add to your business and online marketing toolkit or learn something new? If so, here are my top recommended Black Friday and Cyber Monday deals for online marketing education, web hosting, WordPress themes and plugins, opt-in forms, visual content creation, and more. Do you use stock images in your marketing? Adobe Creative Cloud. AppSumo. Best of the Web.

Presenting as Shock Jocks… Or Bloggers?

Waxing UnLyrical

We are professional PR/marketing/social media professionals. Blogging Events Shonali Burke Social Media Speaking #bweny alienating your audience bloggers blogworld presentation skills shock jocksMuch has already been written about BlogWorld at which, for the most part, I had a really great time. Talk Show closing keynote panel. couldn’t have been more disappointed with it.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. Waking up at 7:30 a.m.

5 Marketing Myths

Geoff Livingston

Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. Easy video is a huge marketing myth.

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Strategic Marketing of Managing Expectations

Unspoken

” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. Taking Multi-Dimensional Marketing to Next Level.

What Every Business Blogger Can Learn from SaaStr

Spin Sucks

There is no secret formula here; these are techniques every business blogger can adopt, and their marketing counterparts can help them build it. They’ve already read about the three best ways to fill their funnel by some generalist B2C marketing guru. The experts who write it (and the marketing folks who ghost write it—yeah that includes me) have made it sound so easy.

Understanding Viral Content Marketing [Infographic]

Mindjumpers

Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing? Want to find out more about viral content marketing. Companies’ Use of Content Marketing Is On the Rise [infographic].

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?

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How Smart Nonprofits Do Blogger Outreach Right

SocialFish

Here’s my presentation from the GroupHigh Outreach Marketing Summit. Related Posts Awesome Nonprofit Social Media Decks from #14NTC How Smart Nonprofits Do Blogger Outreach Right BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Get Open Community on Audible Why They Don’t Follow You On Instagram. Enjoy.

4 Studies on the State of Influencer Marketing

Convince & Convert

read influencer marketing blogs and newsletters every day. There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. The Rising Influence of Mom Bloggers. Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip.

Bloggers Unite! A 10-Point Guide for Blogger Collaboration

Convince & Convert

Web marketing isn’t a solo endeavor. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Click to read more » Blogging and Content Creation andy crestodina blogger collaboration blogging content creation social networkingCreate! Working with.

How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Image via BigStockPhoto.com. Download the survey now.

Bloggers: Let Your Content and Your Readers Breathe

Myrland Marketing

Blogging Content Marketing Uncategorized Bloggers Content Content marketing Facebook Google+ How To Write A Blog Post LinkedIn Marketing Publisher Tumblr Twitter Visual Content EVERYONE IS BECOMING A PUBLISHER. We don’t have much time to grab our readers’ attention these days. post on LinkedIn’s new Publisher platform. Comments on blog posts. Valuable.

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. huge part of this brand’s marketing strategy is blogger outreach. How Lorna Jane Does it with Bloggers.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”

Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels.

Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

My first instinct was a recruiter found my resume on one of the online job boards where I posted it with my desire to work in social media marketing , and that this person wanted me to write articles for a science fiction website. want you to share your best ideas on social media marketing to educate, entertain, and engage with my other readers here. Please continue reading Meet Imogen: A Fake Wannabe Guest Blogger and leave a comment if inspired. The Downfall of the Inconsistent Blogger. Marketing blogging emailAlas, no. Very best, Imogen.

The Reddit Marketing Guide

Spin Sucks

By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. There are two groups of people you don’t want to anger online: Mommy bloggers and Redditors. In this post, I’ll walk you through seven excellent use cases, and give you a Reddit marketing guide that won’t anger the Reddit mob. 

A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never done it before. We needed fashion bloggers. Most bloggers have a media kit.

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

Spin Sucks

Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Create your own content hub  so you’re clear on what types of content you need to move people through an effective marketing funnel. By Bryan Adams.

Best Buy Mistakenly Exposes Their Exclusive Blogger List

Bill Hartzer

Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. One of the bloggers subsequently Replied All to the list, which then exposed Best Buy’s entire exclusive blogger list. In the email, they BCC’d everyone.

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Marketing In the Round

Spin Sucks

We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. That is because integration is a much discussed topic within social media, but also one PR and marketing professionals are discussing in great detail. recent  IBM study  of 1,700 chief marketing officers has some interesting results. Here we go!

Dispelling Misconceptions About Bloggers

Kikolani

I’ve been reading a variety of blog posts and reactions to them recently about how bloggers should be doing this but should not be doing that that. I’ve come to realize that there are a few major myths about bloggers circulating out there that are just wrong. I’m ready to dispel these myths – right here, right now. Bloggers Do Other Things Besides Blogging.

The Spin Sucks Inquisition: Danny Brown On Video

Spin Sucks

by Danny Brown OMG, I seriously snort-laughed when Gini asked about marketing. FollowFriday follow Social Media for bloggers by bloggers influence marketing play the pencil sam fiorellaDanny Brown sits on this week's Spin Sucks Inquisition. He and Gini Dietrich discuss everything from playing the pencil to rude people. Check it out! Clearly not…. by Danny Brown Axel?

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Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.

Blogger Outreach Changes the PR Timeline Forever

Convince & Convert

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Simon Salt has an excellent post about this that rightly points out that the bloggers should have been more cognizant of the overall scenario, and asked who Ketchum was representing.

12 Bloggers to Follow on Snapchat Right Now

ProBlogger

Therefore, I’ve rounded up bloggers and online entrepreneurs like you who are making the most of the fastest-growing platform. If you are online in any capacity, especially in social media marketing, you’ve heard of Gary Vee. Darren picked up Snapchat at Social Media Marketing World this year, where he was told over and again YOU NEED TO BE ON THIS! Stalk away!