How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube
A Look at How Three Brands Are Driving Social Engagement
SEPTEMBER 19, 2016
Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Here is what Fractl and Buzzsumo research found.
How To Improve Social Media Engagement
The Realtime Report
DECEMBER 14, 2016
How To Improve Social Media Engagement. The majority of today’s consumers are already active on one social media platform or the other and millions are signing up daily. typical content marketing definition will recognize the importance of having a powerful and flexible social media strategy. Use Appealing Visuals. Know Your Audience.
Ways to Better Engage with your Social Media Followers
Ignite Social Media
FEBRUARY 6, 2017
A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. 1) Understand your audience. What social channels do they frequent?
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR Owns Social Media.
How 1:1 Social Media Engagement Impacts Your Brand
Ignite Social Media
AUGUST 15, 2016
Customer Service vs. Reactive Engagement. Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. According to research from Sprout Social, social media is now the top choice for users when attempting to receive customer care. Jolly Ranchers on Twitter.
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks. Social Media Social Media Strategy animal social pages animals on social media animals using social media laura petrolino social media strategy
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Users are encouraged to location-tag their content, in order to create engagement to their own profiles. Similar Posts: How to structure glocal communication on Social Media.
How NOT to Build a Following on Social Media
MAY 2, 2016
Do you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. by Aris Related Stories Six Steps for Success with Online Communities A PR Pro’s Guide to Facebook News and New Features Google+: The Social Platform We All Love to Hate.
How to Increase Your LinkedIn Engagement Without Wasting a Dime
FEBRUARY 16, 2017
How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. How effectively do you use LinkedIn for your business? Wes Bush talks about this and more. Comments Awesome post, Wes! Most of the content shared on LinkedIn gets. by Steve Sonn.
Find out how ANZ is Minting Engagement on Social Media
AUGUST 22, 2016
Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. In this post, I explore the social media habits of Commonwealth Bank, ANZ, Westpac, NAB and ME Bank. ANZ’s outstanding social media performance offers up a few tips. Engagement.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. This is the type of user who has liked you on Facebook or followed you on Twitter, but they rarely engage with you. To engage with them, you need better calls to actions. If you can get them to begin engaging with your brand more, your content will be more visible in their newsfeeds.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must. Usage among those 65 and older has more than tripled since 2010 when 11% used social media.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
SEPTEMBER 26, 2012
know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media.
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. Most of these metrics can boil down to (1) Reach and (2) Engagement. Engagement metrics indicate interactions beyond just simply views.
15 Common Social Media Questions & Answers
FEBRUARY 8, 2017
Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask. 1. Do I Have to Be on Every Social Network? Answer: No.
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Still wondering whether engaging is worth it?
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Engagement, Shares, Comments. 4. Social Media Referral Traffic and Visitor Increase to your Website. 5. Engagement, Shares, Comments.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
What Social Media Means For Your Business in 2014/2015
OCTOBER 22, 2014
SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that social networking is now the top Internet activity and people spend more time here daily than any other major Internet activity, including email?
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies. With $5.4
How to Boost Social Media Engagement with Influencer Marketing
APRIL 6, 2016
Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1.
Promote Social Media to the Integrated Communications Bullpen
MAY 10, 2016
Social media is often left to the interns or young professionals. The post Promote Social Media to the Integrated Communications Bullpen appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Bill Smith Six Powerful Tips to Increase Online Engagement Gin and Topics: Happy Mother’s Day!
Don’t Make These 9 Social Media Marketing Mistakes
NOVEMBER 8, 2014
Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.
Monday Roundup: Social Media Engagement for Business
AUGUST 5, 2013
Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. 1. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. Good morning! Happy Monday!
Social Media Marketing Tips For 2017
The Realtime Report
FEBRUARY 11, 2017
Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. Live Video. This looks set to rise to 43% in 2017. Sales.
The Dark Side of Social Media
APRIL 6, 2015
love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. The only thing I don’t automate are my responses, the conversation, the engagement. Are You On Social Media All Day?
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. If not, you’re missing out.
How to Get a More Engaged Audience With Your Social Media Content
AUGUST 22, 2016
On social media, increasing audience engagement is like keeping the attention of a two-year-old. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. You can’t expect everyone to like what you post on social media, but there are ways to stay current and relevant by posting content viewers will want to read.
How to Use Brand Storylines to Spark Social Media Engagement
Convince & Convert
DECEMBER 3, 2014
They take the steps suggested by social media consultants and experts. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. But when a company takes a stance and sparks engagement, its brand stands out like an orange tree in an evergreen forest. Conversations Spark Engagement. Image via EladeManu.
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone. Ann Handley and C.C.
7 Ways to Raise Facebook Engagement [Infographic]
JANUARY 31, 2015
The social network has been evolving into a paid marketing platform for quite some time, and now brands are being pushed to purchase ads in order to reach their followers. Its Making your Facebook posts matter Check out the infographic below for some tips to help you raise Facebook engagement for free along with some helpful statistics: 1. Social Media
5 Ways Your Social Media Posts Improve Your SEO
Convince & Convert
NOVEMBER 16, 2016
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. Social media engagement essentially provides Google with external validation of a page’s value. Size Matters.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 9: Social Data – it’s a revolution or at least a high growth evolution. Understanding Social Media ROI Cycle.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
So why would we think that marketers and business leaders would think any different when it comes to social media? remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! I can help you use free marketing with Facebook NOW! They launch the blog. Need help?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.
The Truth About How Often to Post in Social Media
Convince & Convert
FEBRUARY 15, 2017
How often should I post to social media? You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency. did a piece of social content get, and what happens to those baseline results when the frequency of publication goes up, or down? In social media, the algorithm is the most important customer.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.