Trending Sources

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. In terms of rate of response, the simple SMS dominates the market. Here a few examples: 77% of the population of the world own a mobile phone.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans  own a smartphone as of 2015. Create an SMS Marketing Team. Know Thy Customer.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. The CTIA, FCC, and the Mobile Marketing Association.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic.

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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. And, with 1.5 Convinced yet? But where do you begin? Texting Apps.

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SMS Marketing in Business Statistics

Engaging Brand

Digital marketing has grown from blogging to social networking to many more social media marketing tools and of course with the rise of the tablet or smartphone, mobile marketing is becoming another area to consider. have been researching mobile for business over the last few years and wanted to share with you this infographic from Slicktext which looks at specifically SMS marketing.

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. It’s one of the most cost effective ways of communicating with millions of mobile users throughout the UK, getting your message across and engaging with each potential customer on a personal level. Mobile Marketing Go Green!

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The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. How long will mobile ubiquity take? mobile. mobile app.

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Window Shopping.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. Avaya , a global provider of business collaboration and communications solutions, has created the infographic below titled “ How Social Media and Mobile Technology Impact the Customer Experience.”

QR Codes & Mobile: The Time is Now

Spin Sucks

Stephanie True Moss , is chief creative officer at True Moss Communications , Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. If you haven’t they can be fun and lead to videos, pictures, mobile information and more that is unveiled with a simple scan. Consider the mobile aspect.

Five Forms of Mobile Media

Geoff Livingston

Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. Specifically, Ken talks about the three primary communication methods via mobile web development. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Which forms of mobile media do you like, and why?

5 Ways to Increase Mobile Conversion Rates

Convince & Convert

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites.

Six Tips to Go Mobile without Going Broke

Spin Sucks

You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . 1.  ”Own” your online business profile and location.  . Mobile optimize yoursite.com. Mobile searches have grown 400 percent since 2010, according to Google.  Your site has to be optimized for mobile viewing. Customers will appreciate you’re mobile-friendly, and you’ll avoid awkward confrontations.

Show 384 - Inside Mobile Marketing

Engaging Brand

Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries,  joins  Anna Farmery  to discuss . What is mobile marketing? What actually is mobile advertising? The concept of mobile shopping. How 80% of advertisers do not have a mobile site - staggering google mobile website data? How to make a mobile website. How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM is about creating the marketing conversation.

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly. Why should your marketing be?

Mobile apps are a waste of time for associations.

SocialFish

And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.

Twitter Stalking via SMS

TwiTip

Personally, I do use the mobile interface for Twitter, but really only for DMs (direct messages). Twitter’s launched this with the idea that you can get Twitter updates from your favorite companies, as many tend to tweet out offers that are only available to the Twitterati. However now you can utilize “Fast Follow&# by texting “follow USERNAME&# to 40404. crazy, right?).

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Marketing Automation, Set It and Forget It

Puzzle Marketer

With the expansion of mobile devices and tablets many people continue to work after they get home or into late hours. SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however,  you’ll get their full attention as 98% of all SMS are read. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsMarketing automation, what is it?

Online & mobile disaster relief efforts for Japan

SocialFish

Google has a good page on resources for aid to Japan – as you know, they have just launched a Google for Nonprofits program so they are very focused right now on how to mobilize people in various ways for both disaster relief and other social good causes ( more info here ). See Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone? I do now!).

The Digital Marketing Streams Of 2013

Engaging Brand

Mobile Marketing. Mobile marketing is a general term that covers all the different ways you can marketing to your customers via their mobile devices. Although this can take the shape of several different marketing methods, one of the most common is SMS marketing. To learn more about SMS marketing, you can check out Slick Text’s Beginner’s Guide To SMS Marketing.

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Permission, Targeting and Segmentation in Mobile Marketing

Social Email Marketing

They increasingly use mobile devices and media. Mobile telephones have been used for marketing purposes since a long time, think about mobile text/SMS messaging campaigns for instance. Many businesses have developed or consider developing mobile. Mobile email Mobile marketingConsumers don’t only massively embrace social media.

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Mobile apps are a waste of time for associations.

SocialFish

And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.

[Case Study] Have you crossed the mobile threshold?

SocialFish

This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Crossing the Mobile Threshold. AIDS.gov has looked towards mobile as a solution for spreading information about HIV/AIDS for a number of years. For the first time the majority of traffic to AIDS.gov came via mobile devices. Mobile devices are personal devices.

CheatSheet: 4 Mobile Ad Platforms That Work

Convince & Convert

Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile. Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radio

B2B 5

The History of Marketing [Infographic]

Puzzle Marketer

New technologies give rise to new means of communications with the personal computers and mobile phones but older mediums such as newspaper advertising still dominates. SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Mobile, tablets, and hand-held devices are skyrocketing as computer towers and laptops sales drop. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaAnyone?

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives. We share our lives, immediately as they happen, via mobile. At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Trend #8 – Do Mobile Marketing!

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Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. opening an online savings account ). Meanwhile 4.2

5 Tips for a Fantastic Marketing Conference

Puzzle Marketer

Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Tell Success Stories – People love stories and are excited to learn if the content is structured like one. What made it stand out?

The Lack of Customer-Centricity and Integration in (Mobile) Marketing

Conversionation

Should I repeat that the adoption of mobile devices, with the smartphone leading the pack, is rising at an unseen pace and this consumer-driven mobile revolution offers plenty of new opportunities and challenges for businesses and marketers? billion USD on mobile this year. Isolated mobile marketing activities = poor results and short-term. Sounds familiar again?

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Twelve Steps to A Strong QR Code Campaign

Spin Sucks

The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices. Mobile tags and QR codes give mobile devices instant access to mobile communication. They also can make use of the GPS, phone, SMS, Internet connection, and more. Specify dates.

Don’t Let Thumbs Dominate Mobile Marketing

Convince & Convert

Click to read more » mobile email marketing Jeff Rohrs mobile marketing SMSI don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies that are here with us now… AS WE SPEAK!

Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! First, in order for someone to be able to do this, they need to have their mobile settings configured in Facebook. This can be done by going to your Account Settings and then the Mobile tab.  Go to your Account Settings and configure your Mobile Settings. 2. Have a local radio spot?

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Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. One permission says that Facebook may  edit, receive, read, and send SMS messages. Apps Facebook Mobile Apps Mobile Tips Rules & Regulations Social Media Social Media Education Social Media News Social Media Tips messenger app privacy settings Although it should be noted that all versions of the app have a rating of 3.5 stars. Facebook’s Messenger App is Not New.

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Social Networking Stats: Facebook To Acquire WhatsApp, #RLTM Scoreboard

The Realtime Report

Mobile messaging service WhatsApp is being acquired by Facebook to the tune of $19 billion in cash and stock — Facebook’s biggest acquisition to date. WhatsApp allows users to share messages (text, picture and video) across mobile devices with different operating systems, and is especially popular in Europe and other areas outside the U.S. Facebook: 1.23 via  Facebook.

Show 377 - How to make your brand reach the next billion

Engaging Brand

Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries. Role of mobile marketing and why mobile marketing is changing how we connect. SMS marketing through free air time. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries. Jana's CEO,  Nathan Eagle , is a former Harvard professor with a Ph.D. The opportunities in emerging market trade. What are emerging.

Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? It’s called, “The Shorty Guide to Mobile Marketing” Are there other Shorty Guides or did you pick that name, or is that sort of a category? wanted to bring something out that was on a mobile device, quick-hit, just you can read it… Jay: Yeah. Why Mobile Apps Fail.

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Get Ready For The Mobile Marketing Explosion

Small Business Mavericks

Thanks to their mobile phones, people are now spending more time online than watching TV. Mobile usage, especially smartphones and tablets, has increased. In 2010, smartphone usage consisted of 41.5% of total mobile usage while tablet usage consisted of only 4.3% of total mobile usage. Feature phone usage consisted of 54.3% of total mobile usage. In a word, it means you need to start thinking about your mobile marketing message today. There are plenty of ways for small business owners to get on board with mobile marketing.

Why Mobile Search Is Important

The Social Media Incubator

One emerging trend in online marketing is mobile search. With more people buying  smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. SMS, or texting. There is no search quite like mobile search. Skype call.

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5 Ways To Maximize the Marketing Budget

Engaging Brand

As long as the business is diligent about having employees engage in conversation on Facebook and Twitter, they can establish firm relationships with customers, eventually building a wider customer base through word of mouth. 5)  Mobile Marketing. Mobile marketing directs messages specifically towards interested customers, regardless of whether or not they make a purchase.

Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE

Devumi

The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies. Getting your business into mobile marketing 1. Are you ready for mobile marketing already? Not likely. UH HUH. You better believe it.

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What Is Mobile Marketing?

Small Business Mavericks

This week we’re talking about mobile marketing. First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. The means and ways of mobile marketing have grown a lot since the advent of the science less than a decade ago. The following mobile marketing methods are just a few of the ways that small businesses can reach customers through mobile devices: SMS, or texting.

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