When talking about digital marketing strategies today’s marketer would be completely remiss if he were not incorporating mobile best practices. Consider this – according to mobithinking, there are almost 6 Billion mobile cellular subscriptions globally – the global population is now estimated at just over 7 Billion. IDC [1] estimates that by 2015 more US broadband users will access the internet on a mobile device than on a PC-based/wired device. Is SMS open territory for advertisers or should it be left sacred for personal communication? by 2015. MORE >>

But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier this month (you can listen to it here ), a senior executive from Caesars Entertainment said that mobile will sit at the center of the company’s strategy to move the business a giant leap forward in 2013. Eric Petersen, director of new media, Caesars Entertainment, sees “four components” to mobile. First, mobile Web is used to get consumers to Caesars’ properties — allowing them to make reservations. Unsexy, yes. MORE >>

Mobile is BIG. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ ’ They will focus efforts and resources on providing people an optimized experience on mobile. Today, the same is true with a mobile website.  ways to more mobile traffic. MORE >>

Check out these stats on the mobile market … 1. “Of the world’s 4 billion mobile phones in use, 1.08 billion are SMS enabled. Mobile. One half of searches are done via a mobile device: smartphone,tablet, etc. Mobile. 86% use their mobile devices (smartphone/tablet) in conjunction with watching TV. My question, aren’t most of them watching TV on their mobile device too? Mobile Apps. Over 300,00 mobile apps have been developed in three years. Mobile Web. Mobile Hours. Mobile Use. MORE >>

With the growing mobile market more people research from their mobile devices to find products and services. Nearly 60% of the world has access to a mobile phone. So you need to have a mobile strategy. Not only to be accessible mobile but to attract mobile users to your brand with an app for example. The mobile devices have become the most personal marketing platform today. On a mobile device you can reach your customers anywhere. AdMob reported (July 2010) that those mobile device users spend more than 30 minutes on apps daily. MORE >>