We develop social media campaigns and tactics and still we butt up against the inevitable truth – we are contributing to a vast and growing tide of information aimed at the consumer who has no qualms about throwing out the baby with the bathwater. Is SMS open territory for advertisers or should it be left sacred for personal communication? So we do what we must. by 2015.

I was interviewed recently by Canadian Press , and subsequently a number of radio stations across Canada, on the effect of social networking on student language skills. Our work, school, social, and private lives have become one. The language of emoticons and SMS (text message) abbreviations might be appropriate for some friends, in some settings, but not for certain contacts and interactions in the academic and career worlds. Students need to show a little commonsense about understanding the difference between social network speak and formal language.