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Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. But Virgin America is now offering the first in-flight social network  in the US, allowing fliers to connect directly with other passengers on the flight, and with travelers landing at their destination airport.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.    . ” The price for social ads on Facebook has risen 54% over the last year; the price of cost-per click search ads rose 8% in that time. Facebook: 1.23 via  Facebook.

Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.    . During the first day of the 2014 World Cup, over 58 million Facebook users accounted for more than 140 million interactions on the social network. AllFacebook  reported the “top five social moments” from Thursday: Neymar scores Brazil’s first goal to tie the match. Who was responsible for most of these social interactions? Facebook: 1.23

The Ethics of Whisper Campaigns

Spin Sucks

The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,&# from the New York Times on May 13, 2011. Facebook: We’d like to hire you to create negative stories about Social Circles from Google.

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Social Networks and Politics: 16% Have “Changed Their Views” Based On Social Media

The Realtime Report

Do social networking sites change how actively users are involved in politics, or possibly even alter their political views? One-quarter of respondents claimed they became more active on a political issue after reading about it on a social networking site, and 16% of users changed their views after reading or discussing politics on social networking sites.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can. The company recruited people using social media, and at Parkinson’s research conferences. Social Media Campaigns 23andMe crowdsourcing DNA genetics medical research Parkinson's

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. Ever wonder how much content you should be producing?

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth

As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Look deeper, look further.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

If you don’t, buy a social media book (such as Groundswell ) and learn how to set one up. To get other employees involved, ask the following questions: How can HR use social networks to recruit candidates? How can customer service use a chat feature on the website, the social networks, the telephone, and  email to provide immediate response? It takes time.

The 2010 Social Network Map | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Twitter Launches Official Twitter Sharing Button Location Based Social Media for Brands » The 2010 Social Network Map Posted by Anne Herngaard Aug 16th, 2010 Tweet Imagine how the world would look like, if it was made of social networks. Vía Mindjumpers [.] just to name a few.

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. million).”

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Campaigns create movements. Well, three reasons: 1.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. While this sounds simple enough, many businesses are ignoring some of the crucial elements required to make their campaigns a success.

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. ” It’s not clear whether the company plans to repeat the campaign next year. Lidl bit naive.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base? Running a campaign isn’t easy.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to  AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.” How did your brand combine Valentine’s Day and social media? ValentinesDay. We love you!

Social Networks and Privacy

Janet Fouts

This is especially true when you are on multiple networks. Think of your online conversations as an aggregate whole and not just one network at a time. Unfortunately you don’t always control what’s online about you so I’m a big advocate of setting up alerts in Google and Social Mention among others to get a heads up when someone posts something about you online.

A Different Twist on Pinterest: UNICEF Campaign Illustrates Need For Food, Fresh Water

The Realtime Report

UNICEF’s new Pinterest campaign cleverly turns the concept of this visual social network on its head. According to Mashable , the site “adds perspective to the aspiration-filled social network.” Social Media Campaigns charity children nonprofit philanthropy Pinterest Pinterest campaign UNICEFWould it inspire you to donate?

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). This would be called stalking if I did it… Of course using social media to expose random acts of marketing kindness is not new: here’s a list. Twelve actually. Literally. Bless.

Social Networking Online and Non-Profit Organizations | Freelance.

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Social Networking Online and Non-Profit Organizations by Meghan on May 26, 2009 As budgets and fundraising levels for non-profits get smaller, more organizations are turning to using social networking online as an essential part of their overall marketing strategy.

Cartoon Facebook Profile Pic Latest Social Network Chain Letter

Socialized

Unfortunately, it turns out that NSPCC was not not behind the campaign, which must have Facebook users were recently "challenged" to change their profile picture to a that of a favorite childhood cartoon character to show their solidarity with the work of NSPCC a U.K.-based based organization that fights child abuse.

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication.

Nestle – viral video campaigns destroy brand image

Laurel Papworth

However mixing the marketing shouldn’t mean mixing the messages – telling consumers on one hand that the company wants to engage with them, to listen to them in social media channels, exchange dialogue yet on t’other scream at them from the TV, radio, newspaper and viral video sites “on brand&# messages is just schizophrenic. Where do we engage, Social Spaces.

The Year of Social Media 2010 [infographic]

Mindjumpers

At Mindjumpers, we thought it could be interesting to make our own infographic about the year of social media 2010, and here we would like to share the result of our work with you. In addition, we have chosen a couple of great campaigns that went viral, such as “A hunter shoots a bear” produced by Tipp-Ex. Similar Posts: 5 Great Social Media Initiatives in 2010. Tweet.

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. HTC supported the campaign via: paid marketing across social platforms, including Facebook, Twitter, Weibo and Weixin.

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Plus there are too many networks. It’s easy. Bingo.

The Importance of Social Media in a Successful Marketing Campaign

Kikolani

One would have to be blind not to see that social media networks have been some of the most successful performers on the Internet in the last few years. With the combined technologies of high-speed Internet, cheaper laptops, and now the advent of smartphones, it is much easier for the average person to become involved with social media sites. SEO and Social Media.

Women Dominate Social Networks | pamorama

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Globally, women demonstrate higher engagement levels with social networking sites than men.

Jake's Take: A Slew of Social Network Ideas

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. MySpace, Facebook, and Twitter together dominate theweb.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day  (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. And in 2011, there were seven blog posts on the campaign that had been tracked.

How Honda Reverses Brand Communication on Pinterest

Mindjumpers

Tweet Presently the third largest social network, Pinterest has become a channel that brands are eager to conquer. The campaign on Pinterest is part of the promotion of their new Honda CR-V. campaign that overall promotes the car as a facilitator of enjoying life and the outdoors outside of your daily routines. Pintermission? Analogue Dialogue … Digitally!

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Social Media Campaigns airline industry airlines Facebook KLM Twitter

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1. Just because one creative beats another in an A/B test doesn’t mean you’ve optimized your campaign. Don’t Let Facebook Do Your Bidding.

Adventures in Social Networking with Mom and Dad | Almost Savvy

Almost Savvy

As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t!&# If this is the case when our kids or parents say something “inappropriate&# in person, imagine the widespread humiliation (and hilarity) that ensues when this all takes place on a social networking site for all of your friends to see.

'Jumo' – The New Social Networking Site For Non-profit.

Mindjumpers

Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. So, put simply, Jumo is going to be an umbrella network for organisations doing good. cannot mention how many times I have sat in meetings, where launching something on Facebook was unquestionable for the client, before the entire social platform was up and running.