Trending Sources

Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. But Virgin America is now offering the first in-flight social network  in the US, allowing fliers to connect directly with other passengers on the flight, and with travelers landing at their destination airport.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.    . During the first day of the 2014 World Cup, over 58 million Facebook users accounted for more than 140 million interactions on the social network. AllFacebook  reported the “top five social moments” from Thursday: Neymar scores Brazil’s first goal to tie the match. Who was responsible for most of these social interactions? Facebook: 1.23

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.    . ” The price for social ads on Facebook has risen 54% over the last year; the price of cost-per click search ads rose 8% in that time. Facebook: 1.23 via  Facebook.

Influencer Relations: Tips to Extend Your Current Campaigns

Spin Sucks

Billed as how social media affects search , I came away from it with much, much more. Influencers on Social Media To continue the theme I started on Tuesday with how to gain more traction for our PR metrics posts , I’ll use that as the example here. Then, using that information and comparing it to the person’s social authority, I choose three or four influencers.

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Bubblews: The Social Network That Pays Users To Post

The Realtime Report

Today marks the official launch of  Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment.  The real question is, are social network users looking for a new type of social networking site? Social Media Campaigns Bubblews social media platform social media user

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. Ever wonder how much content you should be producing?

The Ethics of Whisper Campaigns

Spin Sucks

The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,&# from the New York Times on May 13, 2011. Facebook: We’d like to hire you to create negative stories about Social Circles from Google.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

If you don’t, buy a social media book (such as Groundswell ) and learn how to set one up. To get other employees involved, ask the following questions: How can HR use social networks to recruit candidates? How can customer service use a chat feature on the website, the social networks, the telephone, and  email to provide immediate response? It takes time.

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth

As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Look deeper, look further.

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. million).”

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. ” It’s not clear whether the company plans to repeat the campaign next year. Lidl bit naive.

How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

In the last four years since London 2012,social media platforms like Facebook, Twitter, Snapchat, and Instagram have also seen exponential growth, making this year’s games truly the “ most social games ever. ”. The Social Marketer’s Content Optimization Cheat Sheet Download. Here is how Coca-Cola is deploying its liquid, linked campaign on Facebook, Twitter, and Instagram.

Class 41

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Campaigns create movements. Well, three reasons: 1.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. While this sounds simple enough, many businesses are ignoring some of the crucial elements required to make their campaigns a success.

A Different Twist on Pinterest: UNICEF Campaign Illustrates Need For Food, Fresh Water

The Realtime Report

UNICEF’s new Pinterest campaign cleverly turns the concept of this visual social network on its head. According to Mashable , the site “adds perspective to the aspiration-filled social network.” Social Media Campaigns charity children nonprofit philanthropy Pinterest Pinterest campaign UNICEFWould it inspire you to donate?

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base? Running a campaign isn’t easy.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to  AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.” How did your brand combine Valentine’s Day and social media? ValentinesDay. We love you!

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). This would be called stalking if I did it… Of course using social media to expose random acts of marketing kindness is not new: here’s a list. Twelve actually. Literally. Bless.

Nestle – viral video campaigns destroy brand image

Laurel Papworth

However mixing the marketing shouldn’t mean mixing the messages – telling consumers on one hand that the company wants to engage with them, to listen to them in social media channels, exchange dialogue yet on t’other scream at them from the TV, radio, newspaper and viral video sites “on brand&# messages is just schizophrenic. Where do we engage, Social Spaces.

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. HTC supported the campaign via: paid marketing across social platforms, including Facebook, Twitter, Weibo and Weixin.

Study 12

The Importance of Social Media in a Successful Marketing Campaign

Kikolani

One would have to be blind not to see that social media networks have been some of the most successful performers on the Internet in the last few years. With the combined technologies of high-speed Internet, cheaper laptops, and now the advent of smartphones, it is much easier for the average person to become involved with social media sites. SEO and Social Media.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day  (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. And in 2011, there were seven blog posts on the campaign that had been tracked.

The Year of Social Media 2010 [infographic]

Mindjumpers

At Mindjumpers, we thought it could be interesting to make our own infographic about the year of social media 2010, and here we would like to share the result of our work with you. In addition, we have chosen a couple of great campaigns that went viral, such as “A hunter shoots a bear” produced by Tipp-Ex. Similar Posts: 5 Great Social Media Initiatives in 2010. Tweet.

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication.

Social Networking Online and Non-Profit Organizations | Freelance.

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Social Networking Online and Non-Profit Organizations by Meghan on May 26, 2009 As budgets and fundraising levels for non-profits get smaller, more organizations are turning to using social networking online as an essential part of their overall marketing strategy.

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Social Media Campaigns airline industry airlines Facebook KLM Twitter

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1. Just because one creative beats another in an A/B test doesn’t mean you’ve optimized your campaign. Don’t Let Facebook Do Your Bidding.

CPM 36

How Honda Reverses Brand Communication on Pinterest

Mindjumpers

Tweet Presently the third largest social network, Pinterest has become a channel that brands are eager to conquer. The campaign on Pinterest is part of the promotion of their new Honda CR-V. campaign that overall promotes the car as a facilitator of enjoying life and the outdoors outside of your daily routines. Pintermission? Analogue Dialogue … Digitally!

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos.

Innovative Facebook Marketing Campaigns That Work

Firebelly

Five years ago, nobody expected the new social networking website called “Facebook&# to become a powerhouse. Now, companies invest billions of dollars each year into finding new ways to reach an audience through the social giant. SimplyZesty posted 20 of the most innovative campaigns and the article outlines everything that the brands did right. Check it out.

Video is The New King of Content Marketing

Mindjumpers

This is particularly true of social media content, which has become the latest and most brutal marketing battleground. It’s essential to have the following to make it work: Clear campaign goal. Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. Get something right and your fans will love you.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend money on developing new efforts for them. We know, after all, that Facebook users are a highly active and engaged audience. Blog subscription.

Brands 147

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. There was no doubt in my mind we were going to scale this campaign. But what happens when the efficacy of the ad network declines? Since then, a lot has changed in the PPC world.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort.  . ” It’s a great campaign – Betabrand makes consumers happy by replacing the missing sock, and consumers promote the brand to their social network with a fun, personal photo.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns. Selections appear on the right.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Which U.S.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.

The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

There is no doubt that 2012 is going to be THE year of social media. Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition.