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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. But, I heard from someone in my community with a story that is an exception. His traffic campaign actually generated a high number of purchases and an amazing ROAS. The post Results From Traffic Campaigns?

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.

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Instagram Launches New Global Branding Campaign, Highlighting the Benefits of Community Connection in the App

Social Media Today

The campaign aims to highlight the community benefits of Instagram, in connecting people around interests and trends.

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Pin Campaigns in Facebook Ads Manager

Jon Loomer

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. It doesn’t matter whether you’re viewing campaigns, ad sets, or ads within Ads Manager. But my example will be using campaigns. Hover over the name of the campaign. Once you pin a campaign, it will move to the top. Is This New?

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Introduction to TikTok Ads: Campaign Creation

Jon Loomer

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. Instead, I want to go through the basics.

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TikTok Launches New Ad Campaign to Highlight Community Benefit and Positivity

Social Media Today

Amid ongoing discussion around its future, TikTok has launched a new ad campaign to underline the benefits of its app.

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7 examples of influencer marketing campaigns

Sprout Social

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

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