Ignite Social Media

FEBRUARY 19, 2024

Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Why Campaigns Want Access to Influencer Audiences A major driver of political influencer marketing is influencers’ sway among younger voters – a hugely coveted demographic.

Influencer 106

Influencer Campaign Collaboration Authentication 106

Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. The post Meta Announces Big Changes to Website Conversion Campaigns appeared first on Jon Loomer Digital. Now it’s official. and later devices. What are you hearing?

Conversation 184

Conversation Campaign Aggregator Eventful 184

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Social Media Today

AUGUST 18, 2020

Amid ongoing discussion around its future, TikTok has launched a new ad campaign to underline the benefits of its app.

Campaign 191

Campaign Communities 191

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. For example, Airbnb hosted the above contest as a part of their “Home With Open Arms” campaign.

Communities 59

Communities Social Media Strategy UGC 59

Social Media Today

JULY 29, 2021

The campaign will showcase how brands can make best use of the platform and community for their campaigns.

Campaign 217

Campaign Communities Platform Brands 217

Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

Badge 116

Badge LinkedIn Communities How To 116

Social Media Network Marketing

MARCH 3, 2024

In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Let's dive in and discover how to create a vibrant and engaged community on the world's favorite visual platform. ?✨

Communities 56

Communities Engagement Instagram Hashtag 56

agora pulse

FEBRUARY 25, 2021

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. Create hassle-free entry points.

Communities 113

Communities Social Media Tips Energy 113

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 109

Campaign Brands Communities Industry 109

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

Communities 162

Communities Process Brands How To 162

Forbes Social Media

JANUARY 8, 2020

TikTok on Wednesday issued new community guidelines explicitly prohibiting “disinformation campaigns" in the wake of rising concern over how social media companies are handling misinformation.

Guidelines 58

Guidelines Communities Campaign Issues 58

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

Campaign 140

Campaign Facebook Influencer Embedding 140

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Waxing UnLyrical

JANUARY 28, 2013

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Elvis Presley made his first U.S.

Communities 250

Communities Tips Jive Community building 250

Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. I’ve been using this approach since 2015.

Campaign 167

Campaign Facebook Training Survey 167

Sprout Social

OCTOBER 19, 2022

Sometimes brands partner with creators for specific campaigns or launches. When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community. Your community is comprised of your customers, superfans and partners. Look to their community.

Campaign 103

Campaign Content How To Influencer 103

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 140

Examples Campaign Tips UGC 140

agora pulse

JANUARY 25, 2021

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.

Communities 112

Communities Forums Disqus Social Media Management 112

Keyhole.co

NOVEMBER 23, 2023

The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. While it’s clear that influencer marketing is on the rise, before launching your own influencer program or community, it’s essential to lay out a detailed measurement strategy.

Influencer 52

Influencer Campaign ROI Discount 52

Jon Loomer

FEBRUARY 4, 2019

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. How Campaign Budget Optimization Works. Setting Budgets: Now and Before.

Campaign 167

Campaign Facebook Advertising Buy 167

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

Campaign 194

Campaign SMS B2B Case Study 194

Keyhole.co

MARCH 31, 2021

The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. . 6 Influencer KPIs to Track Every Campaign. KPIs can be based on industry benchmarks or results from past campaigns. Mentions are a strong indication that your campaign is working.

Influencer 121

Influencer Campaign ROI Discount 121

Likeable

JUNE 29, 2021

However, the rapid commercialization of Pride has led to “performative activism” as well as ingenuine attempts by brands to profit off of rainbow, Pride-themed products while not actually supporting the LGBTQ+ community in a meaningful way. . So, what makes a great social media Pride campaign? Billie: LGBTQ+ Fairy Tales.

Campaign 86

Campaign Travel Hotels Film 86

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Designing a Summer-Specific Influencer Campaign. Start with these tips.

Influencer 95

Influencer Campaign Apparel Travel 95

Social Media Today

AUGUST 11, 2021

The campaign aims to highlight the diversity of Instagram's user community.

Campaign 155

Campaign Instagram Communities 155

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

Campaign 167

Campaign Guidelines Upcoming Course 167

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? and is a proud member of 1% For the Planet. Pantee didn’t stop there.

Campaign 89

Campaign Brands Fashion HootSuite 89

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Ask Your Community for Recommendations. #1: To do this, look at your existing community.

Influencer 106

Influencer Campaign Instagram How To 106

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns. Alternative Black Friday Campaigns #1: REI’s “Opt Outside”.

Campaign 80

Campaign Instagram Apparel Discount 80

The Realtime Report

DECEMBER 20, 2021

for SEO Campaigns. If you are looking for a way to increase your local web traffic in Dallas , then you have probably heard about the Google 3 Pack with respect to local SEO campaigns. If you do a search for something in your community, such as a restaurant “near me,” you will see a fold above the top search result.

SEO 91

SEO Campaign Google Overview 91

Pixlee

DECEMBER 16, 2020

With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . That way you’ll have an even better Instagram campaign next year.

Campaign 95

Campaign Instagram UGC How To 95

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement.

Communities 234

Communities Brands Authentication Cost 234

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

Advertising 144

Advertising Campaign Social Media How To 144

Social Media Strategies Summit

JANUARY 10, 2019

Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. This campaign, which premiered during the Winter Olympics, told the story of a working mother and all of the tiny struggles and wins that are a part of her daily life. Think beyond video.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Dave Fleet

MAY 25, 2010

However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Waxing UnLyrical

MARCH 11, 2019

It wasn’t long ago that I was on one of Shonali’s Pioneer Calls , seeking advice for a campaign I was working on called, “ Safe Families for Children, ” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care. Guest Post by Christy Silverthone.

Communities 114

Communities Statistics Consultant Resources 114