What about how many times you should be posting to the social networks? And now there’s a new study out from YesMai l, which looked at the social networks of 20 popular clothing retailers in order to discover how email boosts social engagement, what times of day and week are most effective, and how to standardize some of your engagement in order to succeed. . It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. More than 84 percent of Twitter campaigns occurred within regular work hours of 9 a.m. MORE >>

Ninety-five percent of the worst social media engagement I’ve seen was produced by PR companies that were hired to manage a brand’s profiles, pages, or blogs. Ninety-five percent of the worst social media engagement he’s seen? Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns. Gone are the days of hiring a PR firm because of their relationships with the media. In a fully integrated campaign, it’s typically 10 percent or less. That’s quite the statement! MORE >>

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. During two weeks in early June, the Obama campaign published 614 posts vs. just 168 for Romney. Here’s the breakdown over individual platforms: Obama’s campaign averaged 29 tweets per day, vs. just one tweet per day for Romney. both campaigns averaged two posts per day on Facebook. MORE >>

Social media has taken on a big role as Oreo cookies celebrate their 100th anniversary this year. Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history. But Oreo also wanted to show the relevance of the brand today – and for that Kraft turned to social media. MORE >>

see so many case studies for social media being presented – in their entirety – as: social discounts and coupons. video campaign. Social media is not just direct marketing parked online. Ultimate social media success by my definition is far more that whether you took advantage of the latest application craze to market the same stuff you always have. Part of the trouble is that we rarely distinguish between Social Media, The Tools and Tubes and Social Media, The Business Philosophy. Here’s why. MORE >>