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Managing Social Media Campaigns


Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Use tools. The 2% rule.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s  Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via highlight to tweet).

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 1.  Brands that were spontaneous and took advantage of the moment saw incredible results on social media, including Oreo, Tide, Audi, Volkswagen, nonprofit One, PBS, Walgreens and Calvin Klein.

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. Ever wonder how much content you should be producing? and 12 a.m.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.  Instagram has a selection of campaign images. Burberry’s website has a shoppable video with campaign images; users can purchase directly through the photo and video gallery.

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. So, what can you learn from this successful campaign?

Social Media Stats [Infographic]


Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Each week on Facebook, more than 3.5 infographic].

PR Firms Botch 95% of Social Media Campaigns?

Spin Sucks

Ninety-five percent of the worst social media engagement I’ve seen was produced by PR companies that were hired to manage a brand’s profiles, pages, or blogs. Ninety-five percent of the worst social media engagement he’s seen? Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Hashtags for Health: Successful Social Media Campaigns


Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.

How to Build an Inbound PR Campaign

Spin Sucks

Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Use social media as well as email marketing to promote your content. How Inbound Media Relations Works. Not only that, with inbound PR you turn into a media company. That not only attracts customers, it attracts the media, too. By Iliyana Stareva.

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. According to research from Sprout Social, social media is now the top choice for users when attempting to receive customer care. Customer Service vs. Reactive Engagement. Jolly Ranchers on Twitter.

Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

The Realtime Report

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. During two weeks in early June, the Obama campaign published 614 posts vs. just 168 for Romney.

10 Examples of Social Media ROI [Infographic]


Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. Social Media ROI: 10 Examples. Used Twitter as a social maître d’ to build releationships.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base? That was then, this is now.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)


This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate.

Your Complete Social Media Checklist

Peg Fitzpatrick

Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Enjoy! .

12 Essential Elements of a Social Media Marketing Strategy


Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

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How to Measure the Return On a Social Media Campaign


Tweet When it comes to social media, it has always been a widely discussed topic how to measure returns and a lot of the traditions from more traditional marketing has of course paved its way into the field of social media. Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures.

The Hillary Clinton PR Campaign

Spin Sucks

You see, you’ll never change a person’s mind about those two things and they’re meant to only frustrate the other party when discussed (unless, of course, you agree). I say this because I want to talk about the Hillary Clinton PR debacle—I mean, communications campaign—she has employed and I don’t want it to devolve into a political conversation. By Gini Dietrich.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations. Quite possibly the most clever extension of this campaign lived in print. Yes, print!

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Social Media Crisis Management -Infographic

Janet Fouts

At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Trying to smother a social media crisis is like gas on a fire. Monitor first, last and always.

Three Ways To Enhance Your Marketing Campaign


As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry. Takeaway.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

Five Social Media Automation Myths Busted

Spin Sucks

In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.

Using Hashtags in Social Media Marketing


Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. What are hashtags? Hashtags are labels for content.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

They donated money to Boys & Girls Clubs of America  for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. This campaign earned them gold stars by  adding a human element to their brand. Image via

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million new followers across all of its major social media platforms during the tournament. Adidas reported 5.8 million followers. Nike .

How to Run Instagram Ad Campaigns with Better Results

agora pulse

Are you running Instagram ad campaigns but seek better results? Hashtags and social media are like sprinkles and ice cream. Branded hashtags are part a bigger marketing campaign. Taco Bell executed the Wake Up, Live Mas campaign. Collecting feedback is vital when running your ad campaign. It cost money to implement ad campaigns. Upgrade Your Visuals.

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word.

7 NEW Social Media Solutions to Grow Your Business


You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. 1. Put These New Tools to Use in Your Social Media Marketing.

How NOT to Run Your Social Media

Waxing UnLyrical

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes.

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” The campaign will also include more traditional commercial spots on E!, Social Media Campaigns #IWill #WhatsBeautiful athletic wear contest mobile app retail Under ArmourSweat.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Sharing bits of information about your business or service on social media. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Let’s face it.

The FTC and Social Media: You Have to Disclose

Spin Sucks

Your company participates in social media and you often share the work your organization does on your personal social networks. One day, a colleague sends a company-wide email encouraging everyone in the organization to share the latest product, widget, client campaign, or even hashtag contest. It’s a scary place—the social networks. By Gini Dietrich.

11 Social Media Ideas for Small Businesses

Sprout Social

One of the toughest parts about putting together a social media campaign is coming up with ideas. Even the most experienced marketers struggle to come up with social media ideas at some point. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank. What should you Tweet?

How Social Media Campaigns Affect Brand Advocates


Social media campaigns have both immediate and lingering effects on your brand’s bottom line. recent report by eMarketer revealed that there was an immediate boost to brand advocates’ likelihood to purchase products after being exposed to them in a social media campaign. Even better?

Social Media Updates: May


After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Twitter Opens Audience Platform Worldwide:  Twitter now allows advertisers to extend their campaigns to all 800,000 million visitors around the world, across the Twitter website or any of the many websites and mobile apps. PLUS A HUGE TIP!