Trending Sources

How does your brand look on social media?

Janet Fouts

potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? My web Career also plans to share advice to improve your score, which could be very useful in getting your brand better visibility. Looking for a job in marketing? Step 1.

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Creating categories and definitions by doing, not debating

The Way of the Web

manage my own paid advertising campaigns. manage paid advertising campaigns for other people. manage affiliate campaigns for other people. Defining what you and your brand do: Rather than worrying too much about an exact definition, it’s better to have an idea which you and any employees can broadly follow, but also be flexible within. Those are brand assets.

5 Ways to Battle Social Media Stump

Harp Interactive

With so much hype surrounding the enormous benefits for businesses to  reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand.

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50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Use it to search, monitor, analyze, target, and engage in real time, all from one place. Updates in real time.

Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Greenpeace is also asking Facebook to share its carbon footprint publicly.

Managing Feedback

Idaconcpts

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. Managing Negative Feedback.

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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. For example: Your brand name. Products.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Which social media monitoring tools should I use? What should I monitor for? As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. She uses the word campaign unfortunately, but otherwise it’s a helpful post.

The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Enhance Branding and Awareness . Branding and awareness is the entire premise of TV commercials and billboards. Protect Brand Reputation. They aim to inform with the hope to make sales. Sales.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

How can brands and individuals make their tweets stand out? And a first glance at the brand’s content reveals the key to eBay’s success is giving followers what they’d expect”) and catching eyes with visuals like Nokia (“posts containing pictures and links receive 150 percent more engagement than average posts”). Image credit: Buffer. Same story, different visual.”

Will Your Business Sell on Facebook this Holiday Season?

agora pulse

The most important thing you can do right now is to plan ahead because last minute campaigns just won’t hit the mark. Check out Coca-Cola’s Share A Coke Christmas campaign and think about how you can create the feeling for your brand. Let’s assume now that you don’t have an extensive team of designers and video editors to make a viral holiday campaign for your brand.

Open Research: A Framework for Social Analytics

www.web-strategist.com

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza!

100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. Hopefully, this list will give you enough choices, and if you know of a monitoring tool you’d like to recommend, please use the comments box. Actionly is a Social Media Monitoring dashboard and listening platform. Mamba IQ tracks brands, companies, products and people. million posts.

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Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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100+ Social Media Monitoring Tools

www.pamorama.net

pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Analytic.ly Broad coverage.

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List of Social Media Management Systems (SMMS)

www.web-strategist.com

they’ve briefed me) Buddy Media: Has a set of management tools that help brands with Facebook, Twitter, and monitoring and reporting. You’ll find iterations for both brands and agencies. They have case studies from large brands and media on their site. Mutual Mind offers brand monitoring, permission based workflow as well as reporting tools.

Marketing Trends for 2011

Blue Focus Marketing

“It’s all about protecting and nurturing the brand&#. Brand Monitoring –  from the fringe to the fast track.    This year, we’ll see more focus on improving and reinforcing the brand in social media.  Marketers need to gain a better understanding by listening and learning about what customers and prospects think about their brands.  Advice:  ROI? 

Social Media News: Top 5 Stories of the Week

Firebelly

Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google? Old Spice Guy = Social Media Success The Old Spice Guy has taken social media by storm. Have a great weekend!

5 Ways to Fan the Viral Flame

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Search Statistics from SES Chicago | Main | Firebellys Top 9 Blog Posts of 2009 » December 17, 2009 5 Ways to Fan the Viral Flame In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet Marketing at 10e20; Denise Chudy, Display and YouTube Sales Leader at Google; and Jennifer Evans Laycock, Editor-in-Chief at Search Engine Guide shared techniques and technologies that enable companies to stand out and be talked about online.

SMS 2

Managing Feedback

Idaconcpts

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. Managing Negative Feedback.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog. The more popular your brand is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you’re an individual who has just started blogging, these tools are still useful to you. If, on the other hand, you’re brand new to social media and aren’t known by many people, then these free tools might be a better place to start. thanks!

PR Tools That Don't Rhyme with Focus or Vision

blog.journalistics.com

This service is ideal for experts looking to build a national (or international) personal brand. Easy to set up and customize, great for brand monitoring, targeting specific keywords, etc. Mediahound has some great products – particularly if you care about monitoring or quantifying the value of the marketing or PR work you do. We did it for fun and it’s free.

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The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. As you’ll see, B2B leads the fray across the entire regiment of campaigns and programs. Notice the disparity between B2B and B2C adoption of Twitter.

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Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

Boss asking about the ROI of your social media campaigns? Want to know the best options for monitoring your brand’s reputation online? Here I’ve pulled together a collection of valuable resources, tools, & advice specifically on the topics of social media measurement, monitoring and ROI.  What Results Can I Expect From My Social Media Campaign?

Social Media Toolkit - The Digital Strategist

www.michaelfruchter.com

Listening: monitoring the social web and beyond If you’re a PR professional or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversations about your clients and their respective brands. Clients like results, this is one metric among many we use for campaign measurement. Great Blog! Thanks!

Social Media Toolkit - The Digital Strategist

www.michaelfruchter.com

Listening: monitoring the social web and beyond If you’re a PR professional or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversations about your clients and their respective brands. Clients like results, this is one metric among many we use for campaign measurement. Great Blog! Thanks!

DataSift Curation Engine Aims for Relevance in Real-time

www.skepticgeek.com

Show me tweets from my curated Twitter list of tech brands that have more than 100 Retweets. Thus, any of the above rules can be filtered further using such scores, and a stream of tweets with negative sentiment about a brand or product, combined with any other rules, can be monitored in real-time. Datasift can filter this firehose using over 20 variables. link] [.]

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United Way of Central Indiana Recognized for their Social Media.

Firebelly

  Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral! Chad Richards is the Social Program Manager at Firebelly Marketing. Your comment has not yet been posted. Please try again.

Flickr Friday: The Content Grid

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Search Articles | Main | Twitter announces #NewTwitter » September 10, 2010 Flickr Friday: The Content Grid A content marketing framework that plots type and channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.

What the F**k is Social Media NOW?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? Fridays fun find is an excellent presentation on Slideshare called What the F**k is Social Media NOW? Its a sequel to the original What the F**k is Social Media?

Coleman Campsite: The Original Social Networking Site

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW? » July 13, 2010 Coleman Campsite: The Original Social Networking Site "We're not saying that  Facebook and Myspace got their idea from us, but we're not saying they didn't either." They may be right. What do you think? Please try again.

5 Fun Twitter Quizzes

Firebelly

Digitalia | Indianapolis Social Media Marketing « Fridays Fun Online Finds | Main | Coleman Campsite: The Original Social Networking Site » July 09, 2010 5 Fun Twitter Quizzes Its Friday and todays fun finds are 5 Twitter quizzes that are sure to entertain you, enlighten you, and help you unwind after a busy work week. You know what they say - all work and no play makes Jack a dull boy!

Happy Social Media Day - June 30th

Firebelly

Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media? Main | Jakes Take: TV On The Internet » June 30, 2010 Happy Social Media Day - June 30th Today is the first-ever Social Media Day , an unofficial holiday created by Mashable to "celebrate the revolution of media becoming social." Consider celebrating by attending a meetup near you. Please try again.

Are We Addicted To Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Jakes Take: A Slew of Social Network Ideas | Main | Happy Social Media Day - June 30th » June 25, 2010 Are We Addicted To Social Media? Its Flickr Friday here on the Firebelly blog and this weeks pic is an infographic about peoples addiction to social media - their compulsion to check Facebook and their need to tweet. Please try again.

YouTube Tuesday: What The HELL Is Social Media?

Firebelly

great video that in 2 minutes shares 10 key reasons why brands should be aware of social media. Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? Your comment has not yet been posted. Your comment could not be posted.

Wendy's "Treat it Forward" on Facebook, Twitter & Foursquare for.

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Citizens Hate BP + 4 Other Social Media News Items | Main | Social Media Weekly: 5 Stories You Need to Read » June 15, 2010 Wendys "Treat it Forward" on Facebook, Twitter & Foursquare for Fathers Day Frosty Weekend Wendys is asking people to "treat it forward" this Fathers Day weekend. Your comment has not yet been posted.

YouTube Tuesday: I Can Make You Go Viral!

Firebelly

Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Brian, the " social media guru " is back. Good for a laugh, but, again, do not call this guy! Your comment has not yet been posted.

Flickr Friday: Sexist Profiling on Twitter

Firebelly

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Fresh Logos, Fresher Coffee | Main | YouTube Tuesday: I Can Make You Go Viral! » June 04, 2010 Flickr Friday: Sexist Profiling on Twitter Heres an interesting look at a breakdown of the several different Twitter user types. Its kind of sexist really. Nevertheless, it still makes for an interesting read. Please try again.

BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. These numbers are constantly changing. Your comment has not yet been posted.