Trending Sources

How does your brand look on social media?

Janet Fouts

potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? My web Career also plans to share advice to improve your score, which could be very useful in getting your brand better visibility. Looking for a job in marketing? Step 1.

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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. For example: Your brand name. Products.

Creating categories and definitions by doing, not debating

The Way of the Web

manage my own paid advertising campaigns. manage paid advertising campaigns for other people. manage affiliate campaigns for other people. Defining what you and your brand do: Rather than worrying too much about an exact definition, it’s better to have an idea which you and any employees can broadly follow, but also be flexible within. Those are brand assets.

5 Ways to Battle Social Media Stump

Harp Interactive

With so much hype surrounding the enormous benefits for businesses to  reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer.

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10 Benefits of Twitter for Businesses

Harp Interactive

Brand Awareness Whether you have a well established brand and are seeking top-of-mind awareness, or you are a fledgling brand, business or organization just starting out, you can successfully launch or solidify your brand on Twitter to your followers and beyond. The uses and benefits of Twitter are growing and expanding everyday.

10 Benefits of Twitter for Businesses

Harp Interactive

Brand Awareness Whether you have a well established brand and are seeking top-of-mind awareness, or you are a fledgling brand, business or organization just starting out, you can successfully launch or solidify your brand on Twitter to your followers and beyond. The uses and benefits of Twitter are growing and expanding everyday.

Managing Feedback

Idaconcpts

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. Managing Negative Feedback.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Which social media monitoring tools should I use? What should I monitor for? As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. She uses the word campaign unfortunately, but otherwise it’s a helpful post.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

How can brands and individuals make their tweets stand out? And a first glance at the brand’s content reveals the key to eBay’s success is giving followers what they’d expect”) and catching eyes with visuals like Nokia (“posts containing pictures and links receive 150 percent more engagement than average posts”). Image credit: Buffer. Same story, different visual.”

The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Enhance Branding and Awareness . Branding and awareness is the entire premise of TV commercials and billboards. Protect Brand Reputation. They aim to inform with the hope to make sales. Sales.

Open Research: A Framework for Social Analytics

www.web-strategist.com

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza!

100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. Hopefully, this list will give you enough choices, and if you know of a monitoring tool you’d like to recommend, please use the comments box. Actionly is a Social Media Monitoring dashboard and listening platform. Mamba IQ tracks brands, companies, products and people. million posts.

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100+ Social Media Monitoring Tools

www.pamorama.net

pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Analytic.ly Broad coverage.

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Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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List of Social Media Management Systems (SMMS)

www.web-strategist.com

they’ve briefed me) Buddy Media: Has a set of management tools that help brands with Facebook, Twitter, and monitoring and reporting. You’ll find iterations for both brands and agencies. They have case studies from large brands and media on their site. Mutual Mind offers brand monitoring, permission based workflow as well as reporting tools.

Social Media News: Top 5 Stories of the Week

Firebelly

Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google? Old Spice Guy = Social Media Success The Old Spice Guy has taken social media by storm. Have a great weekend!

Managing Feedback

Idaconcpts

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. Managing Negative Feedback.

Marketing Trends for 2011

Blue Focus Marketing

“It’s all about protecting and nurturing the brand&#. Brand Monitoring –  from the fringe to the fast track.    This year, we’ll see more focus on improving and reinforcing the brand in social media.  Marketers need to gain a better understanding by listening and learning about what customers and prospects think about their brands.  Advice:  ROI? 

5 Ways to Fan the Viral Flame

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Search Statistics from SES Chicago | Main | Firebellys Top 9 Blog Posts of 2009 » December 17, 2009 5 Ways to Fan the Viral Flame In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet Marketing at 10e20; Denise Chudy, Display and YouTube Sales Leader at Google; and Jennifer Evans Laycock, Editor-in-Chief at Search Engine Guide shared techniques and technologies that enable companies to stand out and be talked about online.

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Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog. The more popular your brand is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you’re an individual who has just started blogging, these tools are still useful to you. If, on the other hand, you’re brand new to social media and aren’t known by many people, then these free tools might be a better place to start. thanks!

PR Tools That Don't Rhyme with Focus or Vision

blog.journalistics.com

This service is ideal for experts looking to build a national (or international) personal brand. Easy to set up and customize, great for brand monitoring, targeting specific keywords, etc. Mediahound has some great products – particularly if you care about monitoring or quantifying the value of the marketing or PR work you do. We did it for fun and it’s free.

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How One Unhappy Customer Multiplies Across Social Media

Firebelly

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Main | Jakes Take: Facebook Hits The Big 5-0-0 » July 22, 2010 How One Unhappy Customer Multiplies Across Social Media While shopping for new tires last night, I overheard a woman and the tire store manager (let's call him "Todd") getting into an argument. " Todd's response?

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The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. As you’ll see, B2B leads the fray across the entire regiment of campaigns and programs. Notice the disparity between B2B and B2C adoption of Twitter.

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Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

Boss asking about the ROI of your social media campaigns? Want to know the best options for monitoring your brand’s reputation online? Here I’ve pulled together a collection of valuable resources, tools, & advice specifically on the topics of social media measurement, monitoring and ROI.  What Results Can I Expect From My Social Media Campaign?

Jake's Take: A Slew of Social Network Ideas

Firebelly

Of course, there are a few drawbacks to consider beforeyou launch a social network around your brand. Each could do wonders for any brand. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? MySpace, Facebook, and Twitter together dominate theweb. Or people who sky dive? Follow him on Twitter.

Social Media Toolkit - The Digital Strategist

www.michaelfruchter.com

Listening: monitoring the social web and beyond If you’re a PR professional or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversations about your clients and their respective brands. Clients like results, this is one metric among many we use for campaign measurement. Great Blog! Thanks!

Social Media Toolkit - The Digital Strategist

www.michaelfruchter.com

Listening: monitoring the social web and beyond If you’re a PR professional or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversations about your clients and their respective brands. Clients like results, this is one metric among many we use for campaign measurement. Great Blog! Thanks!

DataSift Curation Engine Aims for Relevance in Real-time

www.skepticgeek.com

Show me tweets from my curated Twitter list of tech brands that have more than 100 Retweets. Thus, any of the above rules can be filtered further using such scores, and a stream of tweets with negative sentiment about a brand or product, combined with any other rules, can be monitored in real-time. Datasift can filter this firehose using over 20 variables. link] [.]

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YouTube Tuesday: Digital Ethnography

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read This Week | Main | Social Media Bootcamp: Facebook For Business » March 02, 2010 YouTube Tuesday: Digital Ethnography A few years back, Dr. Michael Wesch, of Kansas State University,and his class decided to make the subject of their anthropology class for thesemester a study with ethnography.

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Firebelly Work: JC Hart "Show The Love" Facebook Sweepstakes

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P. Hart "Show The Love" Facebook Sweepstakes Firebelly recently helped client J.C. Hart has truly embraced social marketing. Hart in 2010. Good luck!

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United Way of Central Indiana Recognized for their Social Media.

Firebelly

  Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral! Chad Richards is the Social Program Manager at Firebelly Marketing. Your comment has not yet been posted. Please try again.

Flickr Friday: The Content Grid

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Search Articles | Main | Twitter announces #NewTwitter » September 10, 2010 Flickr Friday: The Content Grid A content marketing framework that plots type and channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.

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What the F**k is Social Media NOW?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? Fridays fun find is an excellent presentation on Slideshare called What the F**k is Social Media NOW? Its a sequel to the original What the F**k is Social Media?

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Coleman Campsite: The Original Social Networking Site

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW? » July 13, 2010 Coleman Campsite: The Original Social Networking Site "We're not saying that  Facebook and Myspace got their idea from us, but we're not saying they didn't either." They may be right. What do you think? Please try again.

5 Fun Twitter Quizzes

Firebelly

Digitalia | Indianapolis Social Media Marketing « Fridays Fun Online Finds | Main | Coleman Campsite: The Original Social Networking Site » July 09, 2010 5 Fun Twitter Quizzes Its Friday and todays fun finds are 5 Twitter quizzes that are sure to entertain you, enlighten you, and help you unwind after a busy work week. You know what they say - all work and no play makes Jack a dull boy!

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Happy Social Media Day - June 30th

Firebelly

Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media? Main | Jakes Take: TV On The Internet » June 30, 2010 Happy Social Media Day - June 30th Today is the first-ever Social Media Day , an unofficial holiday created by Mashable to "celebrate the revolution of media becoming social." Consider celebrating by attending a meetup near you. Please try again.

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