One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. The first step to monitoring your brand reputation is listening. You might not be always be happy with what you hear about your brand but I guarantee that you will be a lot unhappier if you don’t listen in! Products. Clients. MORE >>

In 2011, it will evolve from experimental campaigns to social tactics that are fully integrated into the overall marketing strategy.  Even advanced social strategies like listening platforms will move beyond their primary functions of customer service and brand monitoring when social data becomes connected to other forms of customer data. Brand and research teams use cohorts.  Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Data integration becomes mission critical. MORE >>

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. The environmental organization is not happy with this dirty energy production method and would like Facebook to use clean, renewable sources of electricity. Greenpeace is also asking Facebook to share its carbon footprint publicly. What do you think?  Please try again. MORE >>

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Facebook Hits The Big 5-0-0 | Main | YouTube Tuesday: The Social Network Trailer » July 23, 2010 Social Media News: Top 5 Stories of the Week Below are our top 5 social media stories from this week that we wouldnt want you to miss (besides Facebook hitting 500 users ): Three Social Marketing Mistakes That Could Tank Your Campaign What makes a social marketing campaign fail? Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. Have a great weekend! MORE >>

Digitalia | Indianapolis Social Media Marketing « Social Search Statistics from SES Chicago | Main | Firebellys Top 9 Blog Posts of 2009 » December 17, 2009 5 Ways to Fan the Viral Flame In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet Marketing at 10e20; Denise Chudy, Display and YouTube Sales Leader at Google; and Jennifer Evans Laycock, Editor-in-Chief at Search Engine Guide shared techniques and technologies that enable companies to stand out and be talked about online. MORE >>