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| Page 1 of 13 | Previous | Next | PWB MARKETING BLOG SEPTEMBER 14, 2011 12 Tweetable Statistics Prove B2B Social Media ROCKS Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. | PWB MARKETING BLOG SEPTEMBER 9, 2011 22 Effective SEO Tips to Optimize Your B2B Website Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Now that’s quick! Blogs have both. Honestly, don’t worry about it. | | | | | | | PWB MARKETING BLOG SEPTEMBER 23, 2011 Secret to a Killer B2B Social Media Program Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. If you’ve not thought this through it’s entirely likely you’re wasting a lot of marketing dollars. Valuable B2B content can include white papers, industry research, etc. | FIFTH GEAR ANALYTICS OCTOBER 11, 2010 B2B Social Media: How to Leverage Your LinkedIn Profile Social Media in the B2B space has become a hot topic lately. One of the major players in B2B social media is LinkedIn. In the B2B space, social media isn’t just about your content. About the Author: Wendy Boyce is the Social Media & Marketing Manager at SIGMA Marketing Group , an integrated marketing analytics firm. Wendy Boyce. and Bing. | SPIN SUCKS AUGUST 9, 2011 Five Ways to Build Trust with B2B Customers Not long ago, B2B companies thought customers wanted to buy from great companies. Marketers promoted products and services with self-important platitudes, such as: 1. B2B companies have a great opportunity to openly share content that was once tightly held and carefully rationed only to top business prospects. Inbound Marketing Marketing B2B content marianne worley trust | SOCIAL MARKETING FORUM DECEMBER 6, 2010 Developing A B2B Content Promotional Strategy In 7 Steps Discover a 7-step framework for developing a promotional strategy for B2B content. B2B marketing Content marketing B2B content content marketing eBook Michele Linn white paperWe talk a lot about content creation, but content promotion is equally important. When you want to promote your latest eBook, white paper or any other offer, there are several things to consider. | | | | | | | | | -
PWB MARKETING BLOG | TUESDAY, OCTOBER 18, 2011 10 Facebook Tips Every B2B Marketer Should Know Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. What do the best B2B Facebook pages have in common? B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. All you might be missing is just a simple fix. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Post on Facebook three to five times a week. Don’t feel overwhelmed! MORE >> -
PWB MARKETING BLOG | WEDNESDAY, AUGUST 24, 2011 Five Awesome B2B Social Media Statistics Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. We wanted a variety of different sources – not just from digital marketing agencies with a vested interest in promoting social media. Top B2B Social Media Statistics. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Think again. MORE >> -
INBLURBS | FRIDAY, NOVEMBER 11, 2011 Why B2B should use Inbound Marketing to master Social Media a measureable way “According to research from global consulting firm Accenture , almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. Due to lack of resources, skills and measurement B2B firms hesitate to step into the opportunity social media offers to their business. An important evidence for the lack of skills in this area is the wrong thinking that more tools are needed to measure and improve B2B social media practices. Inbound marketing can help you to: A. MORE >> -
PAUL GILLIN | THURSDAY, AUGUST 4, 2011 Facebook Can Work for B2B Marketers, But You Gotta Know the Rules In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos. Takeaways. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011 How to REALLY Increase B2B Blog Traffic Explode Your B2B Blog Traffic. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. B2B Blogging Communities. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. Some of the top B2B minds are there, including Michael Brenner , Sr. Director of Global Integrated Marketing as SAP, is a member. Business2Community.com brings some of the brightest minds in the B2B industry to contribute to their community. Good content isn’t enough for a blog. MORE >> -
- Whitepaper: B2B Blogging Trends in 2011 SOCIAL MARKETING FORUM | MONDAY, FEBRUARY 7, 2011
- How B2B and B2C Marketing Are Different PAUL GILLIN | THURSDAY, JANUARY 20, 2011
- B2B Social Media Landscape Appears to Be Wide Open FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 15, 2010
- B2B Blogging Excellence PAUL GILLIN | TUESDAY, MAY 25, 2010
- B2B Content Marketing: What is it & How are European Marketers Applying it? SOCIAL MARKETING FORUM | WEDNESDAY, MAY 18, 2011
- Three Dangerous B2B Social Media Mistakes PWB MARKETING BLOG | MONDAY, SEPTEMBER 12, 2011
- Cookie Cutter B2B Sales Methodologies Don’t Work. FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 26, 2010
- Three Stats Prove B2B Social Media Set To Explode [Charts] PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 7, 2011
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- Content Development for B2B Companies SPIN SUCKS | THURSDAY, JULY 7, 2011
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- Destroying the 7 Myths of B2B Social Media CONVINCE & CONVERT | THURSDAY, OCTOBER 28, 2010
- Six Surprising B2B Content Marketing Ideas PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
- The Changing Rules of B2B Marketing PAUL GILLIN | THURSDAY, JUNE 17, 2010
- B2B Blogging Gets Publishing Discipline PAUL GILLIN | THURSDAY, MARCH 24, 2011
- B2B Decision Makers are Increasingly Researching in Social Media INBLURBS | WEDNESDAY, JANUARY 25, 2012
- Two B2B Social Marketing Initiatives Worth Checking PAUL GILLIN | WEDNESDAY, JUNE 29, 2011
- The benefits of Slideshare for B2B marketing SOCIALFISH | SATURDAY, AUGUST 13, 2011
- How Can SEO Hurt Your B2B Business? PWB MARKETING BLOG | WEDNESDAY, AUGUST 10, 2011
- Why Social Media Matters for B2B Vendors WEBBIQUITY SMM | MONDAY, MARCH 28, 2011
- Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet? PWB MARKETING BLOG | MONDAY, AUGUST 15, 2011
- Five FREE B2B Social Media White Papers PWB MARKETING BLOG | TUESDAY, NOVEMBER 8, 2011
- The Power of B2B Communities PAUL GILLIN | THURSDAY, MAY 27, 2010
- B2B Blogging Trends for 2011 WEBBIQUITY SMM | TUESDAY, FEBRUARY 8, 2011
- B2B Marketing ROI – Are You There Yet? FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
- Winning With Customers – B2B Playbook Review FIFTH GEAR ANALYTICS | MONDAY, AUGUST 16, 2010
- Seven Habits of Highly Effective B2B Websites PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- What Does B2B Social Media Success Look Like? WEBBIQUITY SMM | MONDAY, MAY 23, 2011
- B2B: Involve Your Sales People in Social Media Marketing and CRM Now CONVERSIONATION | THURSDAY, JULY 21, 2011
- 2011 B2B Marketing Trends WEBBIQUITY SMM | WEDNESDAY, DECEMBER 1, 2010
- 5 LinkedIn Must Haves SOCIAL MARKETING FORUM | SUNDAY, MAY 22, 2011
- B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel? PWB MARKETING BLOG | MONDAY, AUGUST 8, 2011
- Measuring ROI on Content Marketing and Creation SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
- Why Your B2B Social Media is Failing (And What to Do About It) PWB MARKETING BLOG | THURSDAY, OCTOBER 13, 2011
- What Are Your First Impressions Of Google+ As A B2B Marketer? PWB MARKETING BLOG | MONDAY, AUGUST 1, 2011
- 10+ Ways To Use B2B Social Media In Your Business PWB MARKETING BLOG | TUESDAY, OCTOBER 25, 2011
- PWBlog Now Featured on B2B Marketing Zone PWB MARKETING BLOG | WEDNESDAY, AUGUST 3, 2011
- Social Media and Inbound in B2B Marketing: Evolutions and Challenges CONVERSIONATION | THURSDAY, MAY 19, 2011
- My Video Interview About B2B Social Media on CMO Advantage with Ed Gaskin PAUL GILLIN | FRIDAY, APRIL 22, 2011
- B2B Sales Enablement: Using B2B Sales Optimization Dashboards FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 8, 2010
- B2B Blogging Trends 2011: Towards an Integrated Approach CONVERSIONATION | TUESDAY, MAY 24, 2011
- 4 Mantras for B2B Marketing Success in 2012 FIFTH GEAR ANALYTICS | WEDNESDAY, DECEMBER 28, 2011
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
- 4 Insights on B2B Social Media Marketing – Industry Report Review FIFTH GEAR ANALYTICS | MONDAY, MAY 2, 2011
- Study: Most Effective B2B Social Media Tactics are IT ‘Lite’ SOCIAL MEDIA MARKETING | MONDAY, MARCH 1, 2010
- B2B Marketing and Social Media – Close, But No Cigar. Yet… - Danny. DANNY BROWN | TUESDAY, JUNE 1, 2010
- B2B Social Media On The Rise [Infographic] PWB MARKETING BLOG | SUNDAY, NOVEMBER 13, 2011
- B2B social media spend to increase to $4.8 billion by 2014 FRESHNETWORKS | MONDAY, JUNE 7, 2010
- 9 Indispensable B2B Social Media White Papers SOCIALMEDIAB2B.COM | TUESDAY, NOVEMBER 2, 2010
- What B2B Marketers Learned in 2011 and What’s Next SPIN SUCKS | TUESDAY, DECEMBER 20, 2011
- Content Marketing: Marketers Finally Start Looking Inside the Box SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010
- Six FREE Tools To Measure Social Media for Business PWB MARKETING BLOG | MONDAY, OCTOBER 10, 2011
- How to Use Twitter and LinkedIn to Enhance Your B2B Marketing ONE SOCIAL MEDIA | FRIDAY, AUGUST 20, 2010
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | MONDAY, NOVEMBER 8, 2010
- Should Everyone Be on Facebook? #B2B #apps EXTANZ | MONDAY, AUGUST 23, 2010
- 10 Ways to Use Social Networks for B2B Marketing WEBBIQUITY SMM | TUESDAY, DECEMBER 13, 2011
- Three B2B marketers dish out social media tips & tricks GREG VERDINO | FRIDAY, JUNE 5, 2009
- SEO: An Important Element of B2B Social Media. FIFTH GEAR ANALYTICS | MONDAY, JANUARY 24, 2011
- Understanding B2B Campaign Responses – Building a Methodology FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 22, 2010
- Sales Enablement 101 – Getting Started. FIFTH GEAR ANALYTICS | MONDAY, SEPTEMBER 20, 2010
- The Other Social Network PAUL GILLIN | THURSDAY, MARCH 10, 2011
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
- B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 9, 2011
- Four Mobile Marketing Growth Areas SPIN SUCKS | TUESDAY, JANUARY 18, 2011
- 3 things you can learn from effective content marketers: B2B content marketing research SOCIAL EMAIL MARKETING | TUESDAY, OCTOBER 26, 2010
- How To Optimize Your B2B White Papers For Google PWB MARKETING BLOG | THURSDAY, OCTOBER 27, 2011
- Social Media for B2B-10 links for the week that was in Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 26, 2010
- Social Media Adoption by Industries Not As Prolific as Believed Says Marketing Profs Director of Research Tim McAtee – Part 1 MARKETING VOICES | MONDAY, JANUARY 25, 2010
- Key to Creating B2B Social Content That Engage Audiences PWB MARKETING BLOG | FRIDAY, AUGUST 26, 2011
- The 7 Features You Must Include in Your B2B Sales Playbook FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 12, 2010
- Content, Stories and the Blurring of B2B and B2C Marketing CONVERSIONATION | TUESDAY, JULY 26, 2011
- Best New B2B Marketing Blogs – The Blog Tree (Infographic) WEBBIQUITY SMM | WEDNESDAY, SEPTEMBER 21, 2011
- B2B Marketing Stats from HubSpot’s Marketing Data Box WEBBIQUITY SMM | MONDAY, MAY 16, 2011
- 3 Ways to Get Great Content From Your Boring Business VERY OFFICIAL BLOG | SUNDAY, JANUARY 23, 2011
- B2B Social Media Gets Intimate SOCIAL MEDIA MARKETING | WEDNESDAY, APRIL 13, 2011
- Is Your Business Ready for a Google+ Page? PWB MARKETING BLOG | TUESDAY, NOVEMBER 15, 2011
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- The Two Core Elements of B2B Social Media Marketing Success WEBBIQUITY SMM | TUESDAY, FEBRUARY 21, 2012
- Marketing Insight from a Recent B2B Magazine TREY PENNINGTON | SUNDAY, SEPTEMBER 5, 2010
- 21 Things to Know When Pricing a B2B Website PWB MARKETING BLOG | FRIDAY, SEPTEMBER 16, 2011
- Social Marketing Wisdom from the Insurance Industry – Really PAUL GILLIN | FRIDAY, AUGUST 26, 2011
- Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 4, 2010
- Social CRM and Return on Marketing: Customer Life Cycle Value CONVERSIONATION | FRIDAY, JULY 22, 2011
- Top Trends In Digital Marketing [Graphs] PWB MARKETING BLOG | FRIDAY, AUGUST 5, 2011
- Why you should love ugly Tweets and bad Facebook comments INBLURBS | WEDNESDAY, OCTOBER 12, 2011
- Oliver Blanchard: Think Beyond Marketing SOCIAL MARKETING FORUM | THURSDAY, FEBRUARY 10, 2011
- 2011 Social Media Marketing Trends WEBBIQUITY SMM | FRIDAY, JANUARY 7, 2011
- Tips on Handling Negative Blog Comments SOCIAL MARKETING FORUM | SUNDAY, FEBRUARY 6, 2011
- Are You Using Content Marketing to Understand Your B2B Audience? TRADESMEN INSIGHTS | TUESDAY, MARCH 22, 2011
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