Trending Sources

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. Market trigger : We knew that the U.S.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal. Direct Marketing ).

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s  b2b buyers are typically  70% of the way through their purchase process  before they contact a vendor’s sales team. How should b2b marketers adjust their strategies to keep up with this evolution?

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks

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B2B Marketers Are Humans, Too

Convince & Convert

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too  (highlight to tweet). In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic.

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. So, are B2B marketers really adopting B2C practices? B2B buyers are people too. Yes and no.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity SMM

This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination.

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Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Why is that? Purchase intent is 53% higher for native ads.

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. 1. Some B2B companies have a wide focus and target lots of different business segments with their wares. Put One Person in Charge.

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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. Paul ( #SMBMSP90 on Twitter).

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Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to  new research by BtoB. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador.

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.

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Get Creative with B2B Marketing in 2015

SocialFish

One of the best things about marketing is the constant challenge that comes with it. B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing. Social Media.

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The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity SMM

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. Develop new ways to improve and scale your current campaign.

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Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision. One of the methods potential B2B customers use for researching a purchase or service is through online reviews.

Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. That’s what this marketing technology allows you to do. But to what end?

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Business and consumer brands have traditionally approached marketing from two totally different vantage points. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. There is no exception for B2B. Any area that helps inform a decision and convert a visitor (i.e.,

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Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. What does this mean for B2B organizations?

5 Hot Areas For B2B Marketing

Meltwater

If you are a B2B marketer, gone are the days when you hammered prospects with… Read More.

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A Strong Foundation For B2B Marketing

Twist Image

Here's a line that often gets me into trouble. I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). Because there are so many of them, it's no longer B2B or B2C, but rather how each business builds their own, unique, defendable, marketing empires. So, how are B2B marketers doing these days?

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12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth.

70% of B2B Marketers Want More Quality Leads

Convince & Convert

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Since we are marketers, let’s focus on leads. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success.

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5 Ways Boring B2B Brands Can Kill It With Content

Convince & Convert

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing. Social Media Strategy 3M b2b marketing GE how to make b2b sexy humanize your brand ISS Social Media Marketing storytelling visual storytelling

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New Research: B2B Video Marketing on the Rise

Convince & Convert

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

Best Practices in B2B Retargeting

SocialFish

It’s clear that retargeting as a marketing practice is here to stay. What about business to business marketers? Since it has been historically viewed as a business to consumer practice, other marketers have been slow to adopt retargeting. In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. Back It Up.

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Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. Research the Market. SEO tactics are on every marketer’s radar. Think again.

Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development. Do not pitch your products.

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers  understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one. Guest post by Robert C. Johnson. Robert C.

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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. There’s much more. Digg this!

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends,  Tips and Strategies. Just What Do Marketers Do, Anyway?

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook.

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Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. In the marketing realm, there’s a lot of talk about empathy. How can you apply this in your marketing strategy?

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.

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How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so. Take marketing technology, for example. Image via Big Stock Photo. Qualify Leads.

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