Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. MORE >>

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there. It’s good to be friendly on the social web. What to do about it:  Develop a social media strategy that aligns with buyer personas and their buying process. Using the Wrong Social Networks: The right mix of social platforms is different for every business. Do Social Media B2B the Right Way. MORE >>

Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. This evolution of information technology also arrived to the B2B companies. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners. Start a social media presence. MORE >>

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus. Destroying the 7 Myths of B2B Social Media. B2B Social Media Myth #1. “My Customers Don’t Use Social Media&#. adults overall. MORE >>

Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. MORE >>