Trending Sources

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers  understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one. Guest post by Robert C. Johnson. Robert C.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. From Brand Awareness to Brand Loyalty, One Tweet at a Time. In a B2B situation, this becomes even more important. Businesses marketing.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. If you’ve not thought this through it’s entirely likely you’re wasting a lot of marketing dollars. Valuable B2B content can include white papers, industry research, etc.

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Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Don’t write off Facebook because you don’t think it’s relevant to B2B. The fact is, 41% of B2B marketers are acquiring customers through Facebook. Do Social Media B2B the Right Way. Need some B2B social media inspiration?

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1

Social CRM and Return on Marketing: Customer Life Cycle Value


No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business).

Social media loyalty: me like you long time (but me hard to get)


Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The consequences for the marketing strategy should be clear by now as well. 2. Sounds like B2B marketing and lead nurturing, doesn’t it? Is it strong?

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Content marketing: What is more important than strategy?

7 Facebook Marketing Case Studies


Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. Where’s the right place for a marketer to get started?

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As more and more marketers are discovering, it’s impossible to.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. ” phase.

Four Mobile Marketing Growth Areas

Spin Sucks

And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. We do some start-up consumer work, but the majority of our clients fall in a very niche B2B industry. The global mobile advertising market is valued at more than $16 billion ( ComScore ). And, because of that, they’re sorely behind when it comes to technology. And apps?

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. Slow marketers wait for the next release. We see this every day. By far.

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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond.

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You’re Not Too Busy for Social Media Marketing


Because it increases brand recognition , improves brand loyalty, multiplies opportunities to convert prospects to sales, creates valuable customer insights, and produces higher conversion rates – all for lower marketing costs than traditional marketing. To be a true marketing vehicle, you need to have a strategy for social media, suggest Social Media Examiner.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. They had visibility to social media marketing as a mechanism to move their businesses forward. Just goes to show that the market’s moving quickly. Listen Now.

11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Is a brochure “content marketing?”

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Where does Content Marketing Belong in the Social Business?


I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing&#. It’s difficult to compare a large international B2B technology company with long sales cycles and a complex go-to-market model, to a local fast moving consumer goods e-commerce pure player or a non-profit organization, for instance. So, let’s take a look at the responsibilities (not the ownership) in content marketing, a topic that is closely related to social media marketing.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value. recently conducted a study that evaluated Social Media activities of those in B2B and B2C. Please!

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The Problem With “Down and Dirty” Marketing

Spin Sucks

They persist with short-term thinking brought on by even shorter-term attention spans. I don’t mean to go on a rant here (apologies to Dennis Miller and not the current one ; the one at the time when he had talent), but precision is needed to strategize and execute integrated social media marketing campaigns and to measure their business outcomes. Is for poser marketers.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon  and eBay , and/or standalone ecommerce sites. It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. The idea of the narrative is much older than content marketing, and there’s a fair chance it’s going to last much longer.

How Your Brand Should Tell A Beautiful Story

Twist Image

It is called,  Worn Wear: a Film About the Stories We Wear, and I do believe that every brand (whether you are B2B or B2C) should watch it, take notes and think about it before they do any kind of digital marketing. If digital marketing has proved anything, it has proved that every type of success is the exception. Testimonials have been the cornerstone of marketing since.

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How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Also, like the engineering team, your design team probably won’t be using social media to achieve traditional marketing goals. recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. Customer Service Resources Social Media Marketing

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing. Creating a Multi-Channel Content Marketing Strategy by BlueGlass. They’re doing a lot. by Forbes.

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The Reality of Social Currency

Direct Marketing Observations

The interview, conducted by Steve Olenski on Explore B2B was titled:  What Twinkies Can Teach Marketers About Comebacks And Social Branding. The good part about this effort is that it stretches the marketing dollars because it creates more visibility and awareness for the re-launch. The problem with this effort is that it does not lead toward purchase and loyalty.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness (brand mentions), customer service (social sentiment), or something else. That’s a problem. Many companies track them.

How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter  (PDF). In How is Pharrell the #10 most mentioned person on Twitter among digital marketers? Wow! I had a few immediate reactions to these announcements: 1. Mythical.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Marketing Tips, Tactics & Techniques. You want loyalty?

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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals.

Five Ways to Draw Traffic to a Blog Post

Webbiquity SMM

If you’re spending the average one to two hours to write a blog post a few times per week, a lot of your time is already being consumed by content marketing. Are you trying to find a B2B audience on LinkedIn or on message boards related to your niche? Social Media Predictions from the Top Marketers, The Best Movies of all Time According to These Movie Reviewers).

10 Tips and Strategies for a Better Facebook Marketing Campaign


With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system. 10 Tips for a Better Facebook Marketing Campaign. Multiple entry points in funnel.

It pays to provide Support with Social Media

Buzz Marketing for Technology

It pays off in any industry (B2C or B2B) and it pays off handsomely! Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking Someone can come in and undercut you (think Sam Walton against every major retailer). Tweet This!

7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business. Their Channel Preferences are Different.

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. think we owe it to our organizations to really take care of them.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS. What to do?