It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions — reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases — that this is the Year of Mobile Commerce. The real news is our increasing reliance on mobile. percent of people used a mobile device to visit a retailer’s site, up from 3.9 Additionally, mobile sales grew dramatically, reaching 6.6 retailers. MORE >>

think we need to look elsewhere and ask: Would Yahoo’s shakeup at the top have happened if the company had been innovating in mobile instead of slipping further behind? But it’s safe to say that Yahoo’s disjointed mobile strategy was largely responsible for the board’s decision to oust Bartz. What were the missteps in mobile that cost Yahoo, a company once so close to expanding its prowess in search, social and technology to mobile, its competitive edge? Livestand, the company’s digital newsstand for tablets, is late to market. MORE >>

This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty. The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) Featured Mobile Marketing Mobile Researc MORE >>

With the MMA Forum (London, October 4-5)– the premiere mobile marketing knowledge and networking event organized by the Mobile Marketing Association (MMA) — just three weeks away, MobileGroove brings industry authorities and pundits together to debate the hot trends and topics moving up the global brands agenda. Mobile marketing is global, what are the learnings from other markets that matter most? Coupons, QR codes, LBS, Augmented Reality, Apps: what are the hot trends in mobile marketing? Knowing Tomi ( as we all do! MORE >>

Mobile is global. Mobile must be aligned with our needs, not technology. Mobile sits at the center of a strategy to ‘engage at every stage.’ ’ Mobile has caused and enabled irrevocable changes in our behavior. Effective mobile marketing requires a sharp focus on four mindsets: 1) I’m local. Mobile marketing is similar but different in each country around the world. This is what marketers should understand, but where is the evidence that mobile interaction delivers results. Permission marketing. MORE >>