Mobile apps or mobile Web? If the goal is to reach as many makes and models of devices, then mobile-optimized websites are a natural first choice. If it’s about building “experiences”, then mobile apps — front and center on our smartphones— may have some advantages. It’s often a confusing decision for marketers to make, and the right choice depends on what brands want. mobile subscribers are moving to smartphones and downloading more apps. Time spent on apps is up 10 percent despite the advancement of the mobile Web. Related articles. MORE >>

Hands down, the most anticipated presentation for all of us in the mobile and Internet space comes from Mary Meeker, a former analyst at Morgan Stanley and now a partner at Kleiner Perkins Caufield & Byers in Silicon Valley. And her most repeated forecast — the prediction that more people will access the Internet on a mobile device than on a personal computer by 2015 — is a key data point that continues to get play in industry presentations, conferences and research around the globe. How I See It: Many people make bold predictions when it comes to mobile. MORE >>

Mobile is global. Mobile must be aligned with our needs, not technology. Mobile sits at the center of a strategy to ‘engage at every stage.’ ’ Mobile has caused and enabled irrevocable changes in our behavior. Effective mobile marketing requires a sharp focus on four mindsets: 1) I’m local. Mobile marketing is similar but different in each country around the world. This is what marketers should understand, but where is the evidence that mobile interaction delivers results. Permission marketing. MORE >>

'OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy.  There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. MORE >>

This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty. The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) Featured Mobile Marketing Mobile Researc MORE >>