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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

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Driving Traffic and Conversions from TikTok: What Marketers Need to Know

Ignite Social Media

But can brands drive significant website traffic and conversions from the TikTok platform? Paid TikTok Ads Can Drive Traffic Efficiently Paid TikTok ads open up more possibilities for driving traffic and conversions. But marketers still need to adopt the right approach. This allows for ongoing optimization of creative.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions.

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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. Why isn’t Ads Manager reporting your conversions? When someone completes a conversion, does the expected event fire?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Select Conversions API Gateway.

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Surprise Facebook Ads Conversions

Jon Loomer

When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. The existence of these surprise conversions may alter your impressions of performance.