Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. Conversion Email marketing conversion optimization landing pageWith the power of email, search and, yes, even social, in driving so much traffic, having landing pages which are rich in. MORE >>

Does content drive conversation? Does good content drive good conversation? Tom pissed off a bunch or people when he said that social media isn’t all about conversation and you know what? Conversations are a derivative of social media. Conversations are not social media. Some people think engagement for a brand has to revolve around the conversation-No… Conversations are derivatives of engagement. Conversations are the bi-product. If engagement or conversation is even mentioned, it’s very far down the list. MORE >>

I was having lunch with a client and our waiter kept coming over and interrupting the conversation asking if we needed anything. Yet advertisers are not welcome to interrupt conversations and consumers have become savvy about the tricks of the trade. Conversations about most brands are happening right now.  the market sentiment about a brand or product is positive or negative.  It is called a conversation. The tools to monitor conversations are a thermometer, not a cattle prod. Brands are trying to shape their conversation with a  branded message.  MORE >>

“Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” ” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media. There is always someone else in the conversation who can meet their need. MORE >>

We set up a Conversation Station (No,not a blog. Coffee Tables are Conversation Stations. Tags: Business Conversations Customer Marketing While talking with a rural shoe retailer a few days ago, I asked how many people walk in front of the store on an average day, including walk-ins. She had no idea. Never has paid attention to such a number. asked how many walk-ins she gets in an average day. Not a clue. It's a beautiful store inside and out. Set on a gorgeous town square kitty-corner from the courthouse. But like many small, rural stores - it's in trouble. Maybe. MORE >>