Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROITo succeed, [.]. MORE >>

I was having lunch with a client and our waiter kept coming over and interrupting the conversation asking if we needed anything. Yet advertisers are not welcome to interrupt conversations and consumers have become savvy about the tricks of the trade. Conversations about most brands are happening right now.  the market sentiment about a brand or product is positive or negative.  It is called a conversation. The tools to monitor conversations are a thermometer, not a cattle prod. Brands are trying to shape their conversation with a  branded message.  MORE >>

The best web marketing tool is sitting right in front of you. How often do you upgrade past tweets and email to a real, human-voice conversation? That’s why so few web marketers do it. It was a short but lovely conversation. The outcome of the call was a blast of activity, new connections, and web marketing. Great Web Marketing is Calling. There are a bazillion web marketing tools. But the best web marketing tool is offline. Like the forgotten inbox (your USPS mailbox ), that phone on your desk is a powerful marketing tool. Hello! MORE >>

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? But in the end, the strong content survives, and in turn produces a web environment that pays off: better customer experiences and higher conversion rates. Learn from those who are bigger, faster and stronger. MORE >>

“Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” ” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media. There is always someone else in the conversation who can meet their need. MORE >>