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How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube

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Main Principles of Conversion Content Marketing

Spin Sucks

Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind. The post Main Principles of Conversion Content Marketing appeared first on Spin Sucks.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Split Test Social Media Posts. Keep it Brief.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.

Best social media tools bringing conversions to your online store

SocialFish

The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Social Bakers. Buffer. SocialRank. Beetailer. Piktochart. TweetDeck. Klout.

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.

Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. What are hashtags? Twitter. Facebook.

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. If not, you’re missing out.

The Single Most Important Social Media Marketing Metric

Convince & Convert

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. This article uncovers why and how to measure your conversions.

Who Owns Social Media?

Spin Sucks

When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? Marketing departments? To be effective, your social strategy should include insight from all of the above.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. How do top executives use social media? TECHi ).

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Bypassing the character limit also helps increase conversion rates. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. https://t.co/x8HoullQMT

Ten Tips for Creating Influential Content Using Social Media

Spin Sucks

When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks. Comments Great points! You inferred this, but it is also important to be.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Social Fresh ).

What Social Media Means For Your Business in 2014/2015

yMarketingMatters

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that  social networking is now the top Internet activity  and people spend more time here daily than any other major Internet activity, including email?

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Email List and Email Marketing.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.

Social Media is Key to B2B Content Marketing [Report]

Pamorama

91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. In the meantime, are you using content marketing to promote your brand?

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks.

10 Examples of Social Media ROI [Infographic]

Pamorama

Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. What’s a marketer to do? In the past, most marketing involved one-to-one communication. Enter social media.

Is Content More Important than Conversation?

Spin Sucks

Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line?

9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week.

The Employee Advantage in Social Media

Spin Sucks

Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. You’ve seen the posts: Canned, mass-produced tweets that sound like they were written by a marketing bot alongside copied-and-pasted Facebook shares filled with corporate jargon and buzzwords. This explains why companies that emphasize individuality on social media see a 47.2

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. We must ask WHY.

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5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Social media engagement essentially provides Google with external validation of a page’s value.  Get conversations started. 3.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success.

Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. Conversion rate definition. iTunes.

Social media for start-ups: Connect, converse and grow!

Mindjumpers

Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously? They want to converse, collaborate, engage and finally shape the idea. Listen to your target market and design your product/services subsequently.

Why We Still Fight Over Social Media and Content Marketing

Conversionation

A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity SMM

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Infographic brought to you by Seriously Social and G2 Crowd. Guest post by Lilach Bullock.

Social Media News & Updates: September

yMarketingMatters

With this new change, when a friend or page you are connected to posts about something that is currently a hot topic of conversation on Facebook , that post is more likely to appear higher up in news feed, so you can see it sooner: Facebook Allows Users to Save Links in Photo Posts:  The save feature on Facebook now allows users to save links in photo posts. Pretty cool and useful!

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Best Practices for Managing a Crisis on Social Media

Ignite Social Media

With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. But, if you are an individual who manages a brand’s social community (like a Community Manager), this message is for you. Let’s get the conversation started. It’s Not About You. Go Dark.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right.  Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. What are they into?

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Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use social media as another channel to amplify it. ” Why do brands need help with this?

Conversations to Conversions: Why Social Needs More Than Engagement

Simply Measured

How to Increase Social Conversions Download. Conversely, if teams had ignored his free throw shooting and only focused on total points, the “Hack-a-Shaq” method of play (intentionally fouling him so he’d be forced to shoot free throws) would have never been developed. If you’re a marketer, this should sound familiar. Social can’t be pinned down by one specific metric.