| |  Conversation + Loyalty + Marketing | 473 articles |
| Page 1 of 5 | Previous | Next | DANNY BROWN AUGUST 26, 2010  Why Loyalty and Mobile Marketing is the Future for Retail - Danny. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Loyalty and Mobile Marketing is the Future for Retail August 26, 2010 16 voices share yours! You might have a loyalty card for that store, so you swipe it and grab your points, and leave. But how well are you using that with mobile marketing? | BUZZ MARKETING FOR TECHNOLOGY OCTOBER 27, 2010  3 More ROIs in Social Media – Conversations Leads and Advocates Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. | | | | | |
| TWIST IMAGE MAY 22, 2012 Building Loyalty Beyond Reason Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. brand. | MOBILEGROOVE MARCH 23, 2012  New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn Manager, Solutions Marketing, Nuance, tells me mobile apps have a significant appeal among more mature users, a customer segment that “typically values convenience, ease of use and life-simplifying solutions.” The report shows there is also a demand for app features that allow us to move directly and seamlessly from our mobile app to a real-time conversation with a bank advisor. | BUZZ MARKETING FOR TECHNOLOGY NOVEMBER 7, 2012  Four Ways to Evolve Your Online Conversions Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Test your theory. | INBLURBS JUNE 27, 2012  How to Win Customer Loyalty in Social Media with Smart Inbound Marketing Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Customer loyalty can be won and kept by encouraging them to spread the word about the brand they are satisfied with and help those customers to become brand advocates. Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition. | | | | | | | |
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MOBILEGROOVE | MONDAY, NOVEMBER 1, 2010  OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes
— confirms that mobile commerce is top of the agenda for the vast majority of UK retailers and marketing professionals. In addition to some practical advice, Alex also walks us through Coca-Cola’s Gimme Credit promotion, a mobile marketing campaign that ran throughout the summer months of 2009 and 2010. The campaign, managed by the mobile marketing agency Sponge, awarded consumers with 25 pence of phone credit for texting in unique code (which appeared on the bottles and cans) to an SMS short code. marketing first Gimme Credit case study shows. 13:10]. MORE >> -
SPIN SUCKS | THURSDAY, APRIL 19, 2012  Five Ways Brands Can Make IRL Connections Count
They allow us to take live offline experiences to online communities that facilitate enriched experiences and conversations. The brand truly comes alive at this intersection of “In Real Life” (aka IRL) and online; with the voice of your brand ambassador, the thrill of a unique experience, and online engagement that inspires brand loyalty. Marketing barbara maldonado brand ambassadors brand loyalty IRL offline and in real lifeToday’s guest post is written by Barbara Maldonado. have spent my career creating events to connect brands with consumers. Be welcoming. MORE >> -
MOBILEGROOVE | THURSDAY, NOVEMBER 29, 2012  Using Mobile To Ask, Listen & Boost Customer Loyalty
In mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. The MMA event showed us that mobile CRM (also called mobile loyalty) is becoming the end-goal, eclipsing ‘top of the funnel’ mobile marketing objectives (such as raising brand awareness) to lead the business agenda for 2013 and beyond. Think beyond “sellers” to marketers, brands and operators, and you can see where this is going. MORE >> -
GET SOCIAL PR | TUESDAY, OCTOBER 26, 2010 Brand Loyalty Secret Revealed: Employee Attitude Counts Big Time
Although the branding study is almost a decade old, writing for Gallup Management Journal, William McEwen found one attribute of business to be the single most significant factor in building brand loyalty. The study looked at Taco Bell and and compared its brand loyalty to other fast food chains, such as McDonald, Burger King and Wendy’s. Brand loyalty is important to a business. Empower you customers to share conversations with other customers and employees. That’s the loyalty secret. Instead, focus on your people. Share/Bookmark. MORE >> -
PAUL GILLIN | THURSDAY, JUNE 24, 2010  How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Conversion rate. Customer loyalty. MORE >> -
- Social media loyalty: me like you long time (but me hard to get) MINDJUMPERS | MONDAY, JANUARY 3, 2011
- Measuring Social Media ROI & Goal Conversions with Google Analytics 5 UNBOUNCE.COM | THURSDAY, AUGUST 4, 2011
- 18 Social Media Use Cases: Conversation, Campaign and Community. GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010
- It pays to provide Support with Social Media BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
- The Complete Marketing Communications Measurement Guide SPIN SUCKS | TUESDAY, OCTOBER 16, 2012
- Community, Loyalty and the Power of Give - Danny Brown DANNY BROWN | WEDNESDAY, JUNE 16, 2010
- Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning MOBILEGROOVE | FRIDAY, DECEMBER 16, 2011
- How to use Inbound Marketing for your Coffee Bar INBLURBS | WEDNESDAY, NOVEMBER 9, 2011
- Eight Conversations Your Customers Want to Have With Your Brand SOCIAL MEDIA STRATEGERY | SUNDAY, APRIL 14, 2013
- What Traits Define a Social Media Marketer? TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JULY 8, 2008
- Why Digital Marketers Need to Get More Personal BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 14, 2012
- Customer Experience Trumps Content Marketing GEOFF LIVINGSTON | TUESDAY, JANUARY 22, 2013
- Story And Conversation: Pin It To Build A Brand FIREBELLY | THURSDAY, NOVEMBER 17, 2011
- Using Marketing Analytics to Multiply Your Lead Generation Efforts FIFTH GEAR ANALYTICS | SUNDAY, JULY 22, 2012
- How to Sell Video Marketing to the C-Suite SPIN SUCKS | TUESDAY, SEPTEMBER 4, 2012
- The Perception of Social Media Marketing: it’s a Free Lunch CONVERSIONATION | FRIDAY, MAY 27, 2011
- Uncertain Strategic Social Choices THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 10, 2011
- 4 Ways E-commerce Can Drive Conversions From Green Initiatives BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 20, 2013
- New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn MOBILEGROOVE | FRIDAY, MARCH 23, 2012
- Social CRM and Return on Marketing: Customer Life Cycle Value CONVERSIONATION | FRIDAY, JULY 22, 2011
- The Value of a Social Media Conversion Funnel KYLE LACY | TUESDAY, JULY 20, 2010
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Why you shouldn't aim to beat the competition ENGAGING BRAND | FRIDAY, OCTOBER 19, 2012
- Four Reasons Your Social Media Marketing Campaign Sucks DAVE FLEET | TUESDAY, MAY 25, 2010
- 10 Strategies of Push-Pull Marketing for Your Online Business IDACONCPTS | WEDNESDAY, DECEMBER 15, 2010
- Physical and Free: How to Use Real-World Gifts to Inexpensively Drive Online Traffic PROBLOGGER | THURSDAY, MAY 3, 2012
- The Time for Location-Based Marketing Is Now | Spin Sucks SPIN SUCKS | MONDAY, AUGUST 2, 2010
- Make The Grade: Taking The MMA Mobile Marketing Certification Test MOBILEGROOVE | TUESDAY, JUNE 14, 2011
- How to Avoid Content Marketing Fatigue GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 12, 2012
- Twitter's Supposed Lack of Loyalty: It's “too” easy BARE FEET STUDIOS | WEDNESDAY, APRIL 29, 2009
- Blyk Sells Indian Youth On Permission Mobile Marketing MOBILEGROOVE | WEDNESDAY, JULY 6, 2011
- Location Data Use & Misuse; How Marketers Must Approach Mobile Sentient Consumers MOBILEGROOVE | THURSDAY, APRIL 26, 2012
- 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) WEBBIQUITY SMM | THURSDAY, AUGUST 26, 2010
- Using Facebook Like to Market Your Business - Danny Brown DANNY BROWN | WEDNESDAY, SEPTEMBER 1, 2010
- Is Touchpoint Marketing the Only Marketing Left? CONVERSIONATION | TUESDAY, APRIL 3, 2012
- Why Social Media is Key to the Future of Experimental Marketing MR. RYAN CONNORS | SUNDAY, FEBRUARY 24, 2013
- Mobile Marketers Need To Balance Targeting & Privacy Concerns MOBILEGROOVE | FRIDAY, APRIL 22, 2011
- Lessons from HubSpot’s State of Inbound Marketing Report WEBBIQUITY SMM | MONDAY, APRIL 29, 2013
- Marketing in Business - Conceal and Reveal ENGAGING BRAND | THURSDAY, JANUARY 24, 2013
- Executive Series: Social Data Is An Important Key MINDJUMPERS | WEDNESDAY, NOVEMBER 23, 2011
- The #1 Restraint To Entering The Social Era THE RELATIONSHIP ECONOMY | FRIDAY, DECEMBER 14, 2012
- 7 Lively Loves of Social Marketing ENGAGING BRAND | WEDNESDAY, MAY 30, 2012
- Welcome To "Less Is More" Marketing TWIST IMAGE | WEDNESDAY, MAY 9, 2012
- Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media MOBILEGROOVE | FRIDAY, MARCH 4, 2011
- 4 Ways Your Website Can Replace Focus Groups BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 28, 2012
- The Oscars: content marketing success SHERRILYNNE STARKIE | SATURDAY, MARCH 2, 2013
- 5 Jobs for Tomorrow’s Customer Service Team INBLURBS | FRIDAY, APRIL 12, 2013
- Five Cultural Reasons Marketers Fail to Keep Up with Consumers CONVERSIONATION | SATURDAY, APRIL 28, 2012
- To Be Social is to Love Democracy? ENGAGING BRAND | WEDNESDAY, MAY 1, 2013
- Great Marketing Is Utilitarian TWIST IMAGE | FRIDAY, DECEMBER 7, 2012
- Is Social Media Marketing Starting to Annoy You? ONE SOCIAL MEDIA | TUESDAY, AUGUST 7, 2012
- Is Social Media Marketing Starting to Annoy You? ONE SOCIAL MEDIA | TUESDAY, AUGUST 7, 2012
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- ANALYSIS: Arby’s Mobile Marketing Campaign, Emerging Markets MOBILEGROOVE | THURSDAY, OCTOBER 28, 2010
- Fans, Followers and Ecosystems: Retention Beyond the Customer Matters CONVERSIONATION | FRIDAY, JULY 29, 2011
- Citizen Marketer 2.1: Are FourSquare and Gowalla Just Shiny Objects? CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 23, 2010
- The Purposes of Content and Conversations SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- The Art of Storytelling SPIN SUCKS | MONDAY, JANUARY 2, 2012
- Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share. MINDJUMPERS | FRIDAY, JULY 30, 2010
- Don't Overlook The Power of Facebook For Driving B-to-B Applications TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 17, 2010
- 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business INBLURBS | WEDNESDAY, MAY 8, 2013
- Expand Your Marketing Horizons TWIST IMAGE | THURSDAY, DECEMBER 15, 2011
- Reinventing Customer Service: Social Media Meets CRM JUGNOO | MONDAY, JANUARY 30, 2012
- 5 Take Aways from the ANA's 2010 Masters of Marketing Conference CITIZEN MARKETER 2.1 | TUESDAY, OCTOBER 19, 2010
- The Mobile Marketing Review: University Use of Mobile Gets High Marks; Millennial Media SMART MOBILEGROOVE | WEDNESDAY, JANUARY 26, 2011
- European Retail Goes Mobile; How Do Europe’s Top 300 Brands Stack Up? MOBILEGROOVE | THURSDAY, JUNE 16, 2011
- Mobile Retail Sector Takes Off; Advertising Spurs Participation, Drives Sales MOBILEGROOVE | WEDNESDAY, JUNE 8, 2011
- Show 384 - Inside Mobile Marketing ENGAGING BRAND | SUNDAY, MAY 13, 2012
- Geo-Location Marketing | Spin Sucks SPIN SUCKS | THURSDAY, JULY 22, 2010
- Atlas’ Game-Changing Sports Fan App & Social Network: Bad News For Facebook? MOBILEGROOVE | WEDNESDAY, NOVEMBER 30, 2011
- How Does a Brand Become Social? #WeFirst BLUE FOCUS MARKETING | SUNDAY, OCTOBER 21, 2012
- How Do You Thank Someone For A Retweet? TRADESMEN INSIGHTS | WEDNESDAY, MARCH 23, 2011
- 7 Ways to Market Your Business on Facebook – Free Ebook - Danny Brown DANNY BROWN | THURSDAY, JUNE 3, 2010
- The importance of beating your own drum… THE WAY OF THE WEB | WEDNESDAY, APRIL 20, 2011
- Four Benefits of Charitable Content Strategies SPIN SUCKS | MONDAY, APRIL 16, 2012
- How to Build a Traffic-siphoning Marketing Funnel PROBLOGGER | FRIDAY, JANUARY 13, 2012
- 3 Ways Mobile Insights Are Informing Online and Offline Marketing BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, DECEMBER 21, 2012
- Why SEO is Easier than Social Media Marketing TECHIPEDIA: TAMAR WEINBERG | TUESDAY, DECEMBER 15, 2009
- Identifying, Understanding and Influencing Social Media Users [Infographic] MINDJUMPERS | THURSDAY, JUNE 28, 2012
- The seven harsh realities of social media for any brand FRESHNETWORKS | FRIDAY, MARCH 19, 2010
- What “Saved by the Bell” Teaches us About Influence and Ambassadors WAXING UNLYRICAL | MONDAY, DECEMBER 5, 2011
- 12 Reasons Your Business Needs a Social Media Marketing Program. SAYING IT SOCIAL | THURSDAY, JUNE 3, 2010
- Marketing: Why it's a Waltz vs. a Tango CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 30, 2010
- The Death of Traditional Brand Messaging KYLE LACY | FRIDAY, NOVEMBER 19, 2010
- London Olympic Games Crack Down Hard On Social Media MOBILEGROOVE | FRIDAY, MAY 4, 2012
- Social Communities for Banks… Are They Missing the Point? FIFTH GEAR ANALYTICS | FRIDAY, APRIL 27, 2012
- Ten Lessons Social Media Marketers Can Learn from Email Marketers SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010
- Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness SOCIALNOMICS | THURSDAY, APRIL 5, 2012
- The Requirements of Social Leadership THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 19, 2012
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