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Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Good content writers are adept at sparking conversation.

Building Loyalty Beyond Reason

Twist Image

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. brand.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Test your theory.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. From Brand Awareness to Brand Loyalty, One Tweet at a Time. Real Life Example: Tweet Type: Conversation. marketing. highlight to tweet).

How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Mobile wallets also give more opportunity to grow your loyalty programs and consumer satisfaction. Mobile

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.

Customer Loyalty? No! Monster Loyalty? Yes!

Twist Image

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Enjoy the conversation. citizen marketers. customer loyalty. marketing podcast. monster loyalty. Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It''s not. blogging.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Your history. Too niche?

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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Story And Conversation: Pin It To Build A Brand

Firebelly

As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” For Chris as an individual brand, sharing photos that inspire him help followers engage in his creative process, creating brand loyalty and involvement. It’s easy and has major return for brand loyalty. How It Works. If it sounds like fun, it is! Chris March.

The Art Of Marketing

Twist Image

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation. What's a way for marketers and brands to jump into data analytics without getting lost? That is the biggest shift in marketing that would could not solve for prior to digital. That's not how to do the art of marketing.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. Sounds like B2B marketing and lead nurturing, doesn’t it?

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! How Do You Track Your Social Media Goal Conversions?

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.

Effective Marketing from Bob the House

Spin Sucks

But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing.  A House that Tweets I met Bob on Twitter one day last week. He read my latest blog post about the importance of community , and that launched us into a larger conversation. Bob is also hilarious, and the man behind the moniker is a very clever marketer. through.

3 Foolproof Ways to Ruin Your Conversion Rate

ProBlogger

Perhaps you have experienced a decrease in conversions, or maybe your conversion rate is not as high as you would like it to be. How to Ruin Your Conversion Rate. I can help you stop wasting time right now – the following three mistakes are foolproof ways to ruin your conversion rates and should be avoided: Mistake #1: Forgetting About Mobile. Blogging for Dollar

Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty.

Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Tweet. Is this a good thing? Source: adamhcohen.com.

The Essential Goal for Your Social Marketing

Engaging Brand

You have everything in place… Yet still the customers don’t come or if they do…  not at the conversion rate you had hoped. When we add social to marketing, we are really saying. Social marketing is “actively showing each day that we want a relationship not just a transaction” ( Tweet this ). Is this a realistic aim for social marketing?

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Content marketing has changed the way consumers research and buy your products. Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. This is why content marketing is key. What is content marketing? The current state of content marketing.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.

Is Touchpoint Marketing the Only Marketing Left?

Conversionation

Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. The concept of content marketing is much about providing value in order to get it back, one way or another.

5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. And by “us,” I mean marketers. Loyalty” Programs. The problem is that the lines between interruption marketing and inbound marketing are so blurred that they don’t really exist.

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy. Branded, personalized moments at each and every point of customer engagement are what market leaders are seeking. Image via BigStockPhoto.com. highlight to tweet).

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How to Get Started with Instagram Marketing

Pamorama

If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. Instagram Social Media Marketing Social media marketing Follow her on Twitter at @pamdyer.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. Is it to foster loyalty?

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As more and more marketers are discovering, it’s impossible to.

The Complete Marketing Communications Measurement Guide

Spin Sucks

While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. “) and more about just getting out there and participating in the conversation. Communication Measurement IMC integrated marketing communications measuring communications measuring PR

How to Master the Art of the Upsell

Convince & Convert

Conversely, upselling is a delicate balancing act. One excellent example would be a referral discount (10% off a mainframe upgrade if you refer another company to use our network security services), or perhaps a brand loyalty program, where customers can earn points to apply to upgrades. This is called marketing automation, and Amazon is the pioneer of the industry.

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. As marketers, we create content in order to persuade and engage with customers. The concept of partnering with bloggers and other active social media users is called “influencer marketing”. Image via BigStockPhoto.com. Relevance. Engagement.

Join Paul Roetzer for a Special Author Q&A Today

Spin Sucks

The Marketing Performance Blueprint Today at noon ET, we’re excited to welcome Paul Roetzer , author of The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Such as, why loyalty is so important to him. Whether this new, tech-based marketing of today just a young person’s game. And he’s bang on point.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. Slow marketers wait for the next release.

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Top Ways to Utilize Mobile Marketing and Payment Options Today

Idaconcpts

The prevalence of smartphones, in particular, has really led to a variety of new marketing and sales techniques that are beneficial for both customers and businesses. Use Specialized Marketing Strategies. The development of mobile marketing and payment options also makes it easier than ever to market effectively to current and potential consumers.

Why and How to Add Videos to Your Marketing Mix

Spin Sucks

Sight is the most powerful sense, as far as recall is concerned and when combined with the other senses, highly effective for marketing. Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. Social Media Video business videos Email Marketing video researchConclusion.

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10 Best Marketing Books Written By Marketers

Kikolani

Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes. Here are 10 marketing books with the right advice for marketing in this new environment.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business).

Five Ways Brands Can Make IRL Connections Count

Spin Sucks

They allow us to take live offline experiences to online communities that facilitate enriched experiences and conversations. The brand truly comes alive at this intersection of “In Real Life” (aka IRL) and online; with the voice of your brand ambassador, the thrill of a unique experience, and online engagement that inspires brand loyalty. IRL brings it all together. Be welcoming. 

You’re Not Too Busy for Social Media Marketing

SocialFish

Because it increases brand recognition , improves brand loyalty, multiplies opportunities to convert prospects to sales, creates valuable customer insights, and produces higher conversion rates – all for lower marketing costs than traditional marketing. To be a true marketing vehicle, you need to have a strategy for social media, suggest Social Media Examiner.

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. When looking at social media marketing, there still is a huge lack of a social media strategy, let alone some sort of plan. The social media marketing hype is bad for business…. It’s the task of businesses and marketers to learn, try and inform themselves if they are serious about their business and customers. Social media marketing is also a very broad concept. Conversion?

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. By watching the results on conversions and bookings, you’ll be able to nail down who your green travelers are, and what they are looking for most. Posted in eCommerce Personalization.

How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Keep the conversation going.