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Building Loyalty Beyond Reason

Twist Image

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. brand.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Test your theory.

Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Good content writers are adept at sparking conversation.

Customer Loyalty? No! Monster Loyalty? Yes!

Twist Image

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Enjoy the conversation. citizen marketers. customer loyalty. marketing podcast. monster loyalty. Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It''s not. blogging.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Your history. Too niche?

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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Story And Conversation: Pin It To Build A Brand

Firebelly

As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” For Chris as an individual brand, sharing photos that inspire him help followers engage in his creative process, creating brand loyalty and involvement. It’s easy and has major return for brand loyalty. How It Works. If it sounds like fun, it is! Chris March.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. Sounds like B2B marketing and lead nurturing, doesn’t it?

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! How Do You Track Your Social Media Goal Conversions?

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.

Effective Marketing from Bob the House

Spin Sucks

But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing.  A House that Tweets I met Bob on Twitter one day last week. He read my latest blog post about the importance of community , and that launched us into a larger conversation. Bob is also hilarious, and the man behind the moniker is a very clever marketer. through.

The Art Of Marketing

Twist Image

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation. What's a way for marketers and brands to jump into data analytics without getting lost? That is the biggest shift in marketing that would could not solve for prior to digital. That's not how to do the art of marketing.

3 Foolproof Ways to Ruin Your Conversion Rate

ProBlogger

Perhaps you have experienced a decrease in conversions, or maybe your conversion rate is not as high as you would like it to be. How to Ruin Your Conversion Rate. I can help you stop wasting time right now – the following three mistakes are foolproof ways to ruin your conversion rates and should be avoided: Mistake #1: Forgetting About Mobile. Blogging for Dollar

Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty.

Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Tweet. Is this a good thing? Source: adamhcohen.com.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Content marketing has changed the way consumers research and buy your products. Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. This is why content marketing is key. What is content marketing? The current state of content marketing.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.

The Essential Goal for Your Social Marketing

Engaging Brand

You have everything in place… Yet still the customers don’t come or if they do…  not at the conversion rate you had hoped. When we add social to marketing, we are really saying. Social marketing is “actively showing each day that we want a relationship not just a transaction” ( Tweet this ). Is this a realistic aim for social marketing?

Is Touchpoint Marketing the Only Marketing Left?

Conversionation

Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. The concept of content marketing is much about providing value in order to get it back, one way or another.

5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. And by “us,” I mean marketers. Loyalty” Programs. The problem is that the lines between interruption marketing and inbound marketing are so blurred that they don’t really exist.

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy. Branded, personalized moments at each and every point of customer engagement are what market leaders are seeking. Image via BigStockPhoto.com. highlight to tweet).

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How to Get Started with Instagram Marketing

Pamorama

If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. Instagram Social Media Marketing Social media marketing Follow her on Twitter at @pamdyer.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. Is it to foster loyalty?

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As more and more marketers are discovering, it’s impossible to.

The Complete Marketing Communications Measurement Guide

Spin Sucks

While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. “) and more about just getting out there and participating in the conversation. Communication Measurement IMC integrated marketing communications measuring communications measuring PR

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. As marketers, we create content in order to persuade and engage with customers. The concept of partnering with bloggers and other active social media users is called “influencer marketing”. Image via BigStockPhoto.com. Relevance. Engagement.

How to Master the Art of the Upsell

Convince & Convert

Conversely, upselling is a delicate balancing act. One excellent example would be a referral discount (10% off a mainframe upgrade if you refer another company to use our network security services), or perhaps a brand loyalty program, where customers can earn points to apply to upgrades. This is called marketing automation, and Amazon is the pioneer of the industry.

Join Paul Roetzer for a Special Author Q&A Today

Spin Sucks

The Marketing Performance Blueprint Today at noon ET, we’re excited to welcome Paul Roetzer , author of The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Such as, why loyalty is so important to him. Whether this new, tech-based marketing of today just a young person’s game. And he’s bang on point.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. Slow marketers wait for the next release.

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Why and How to Add Videos to Your Marketing Mix

Spin Sucks

Sight is the most powerful sense, as far as recall is concerned and when combined with the other senses, highly effective for marketing. Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. Social Media Video business videos Email Marketing video researchConclusion.

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Top Ways to Utilize Mobile Marketing and Payment Options Today

Idaconcpts

The prevalence of smartphones, in particular, has really led to a variety of new marketing and sales techniques that are beneficial for both customers and businesses. Use Specialized Marketing Strategies. The development of mobile marketing and payment options also makes it easier than ever to market effectively to current and potential consumers.

Why Inbound Marketing Is So Important For Your Business

yMarketingMatters

Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients.  It’s inviting them into your way of thinking and business culture. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Now that’s marketing people can get involved with.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business).

10 Best Marketing Books Written By Marketers

Kikolani

Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes. Here are 10 marketing books with the right advice for marketing in this new environment.