Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Using social media in a loyalty campaign is a great way to interact with your loyal customers and build exclusive value for them. Creating, marketing, and following through with this event or program is the point in this campaign. to them. from your loyal customers. MORE >>

The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Tracking consumer purchase patterns on the move, along with the ability to separate data into specifically targeted user groups and demographic patterns, gives brands an effective, expedient way of reaching prospective customers, and securing their long-term loyalty. How you choose to market your brand now will be critical for future customer acquisition and loyalty. Location-aware marketing is gaining serious traction. MORE >>

When daily deal sites like Living Social and Groupon came to the market, many observers looked at it as another nail in the coffin for offline retailing. The problem with daily deals sites – and, to be fair, any of the stack-em-high-sell-em-cheap options that many businesses look at – is that they’re not really set up for long-term loyalty. Loyalty and Long Term Gain. So while the short-term benefit is clear, businesses need to be building long-term benefits for the customers, to encourage return visits and loyalty. Promote loyalty. MORE >>

The debate regarding the value of social media to marketing is ongoing. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability. Brand marketing Research Social media marketing brand advocates brand loyalty Facebook social marketing social media ROIOn the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. MORE >>

Cross-channel Social media marketing brand advocates content cross channel cross-channel marketing customer loyalty customer-centricity influencers listening monitoring social media marketing stories word-of-mouthA whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues where listening is key. Five major changes in the social media age. MORE >>