For those participating in business advertising on Facebook, you may be wondering how to successfully grow your brand by using different ad formats. Well, while ads will help to put your brand in a good light, it takes a lot more than marketing your business to increase the recognition and appeal of your brand. Don’t worry; it’s rather simple once you realize that you already have the tools to help your brand take off. You shouldn’t focus only on marketing to your audience; you should be working to become a part of your audience. Sound hard? MORE >>

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketingBuddy Media [.]. MORE >>

try to update my LinkedIN profile with relevant news, blog posts I am writing, or information about my  Twitter Marketing for Dummies book and Branding Yourself. You can actually find a ton of different pieces of information in Branding Yourself. branding business content innovation Branding Yourself linkedin Twitter Marketing for Dummies videoTake Full Advantage of Your Profile. It is extremely important to maximize the use of your profile on LinkedIN. When you are communicating with other individuals. on the site. your profile speaks for you. MORE >>

If all the talk about branding, image, reputation, personality, identity, motivation and marketing has your head spinning, relax: You’re not alone. Lindsay’s post, The Other Side of The Personal Branding Coin , touches on the discussion—and confusion—around personal branding. And if these factors shape your personal brand, how does that good ol’ thing called “your reputation” fit? ” Given points like these, where does your personal brand end and your reputation begin? They took to calling this perception “the brand.””. MORE >>

Ok so you are comfortable with getting your personal brand out there on the web. Here are a few tips for keeping your personal brand clean, organized and synchronized. Monitor Tons have been written about monitoring technologies for brands and here is a good list of them all – 170 Resources to help you manage your online reputation. Plus I also use Tweetscan for twitter mentions and Samepoint for comment mentions all sent directly to a personal brand folder in my Google RSS Reader. Like any brand you want to be known for something. Here is how. MORE >>