Trending Sources

A New Brand: Seven Things to Consider Now

Spin Sucks

Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks. Patrick Cole has more.

Vine for Brand Marketing

Mindjumpers

Since Twitter launched  Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And visuals are great for brands to interact with consumers. But how does Vine work?

Brands 110

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Definition of branding.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.

Tools 135

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? This automatically ends up being customer engagement for brands, when users tag a certain geographic place, shop or restaurant.

Brands 110

Which Brand Storytelling Persona are You?

Spin Sucks

The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You? Comments Comments Related Stories Four Elements of Successful Brand Storytelling Determine the Right Metrics for Your Content Marketing Content Creation Through Excavation.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. Image via BigStockPhoto.com.

4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. You may already incorporate branded content into your marketing strategy.

The Importance of Brand Recommendations in Your Marketing Strategy

Pamorama

Knowing why and how consumers use recommendations will help you create more effective marketing programs. They trust their friends and family the most when looking for brand recommendations. recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers. According to a U.K.

Brands 102

Develop a Bare Minimum Brand Strategy

Spin Sucks

When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Why and how—according to their own words and behaviors—does the brand matter to your customers and prospects.

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Here are a few of our favorites, and how you could implement them for your brand. Facebook Live.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Guest post by Liz Greene. It’s simple. Identify. Educate.

Brands 106

Beyond SEO: The Power of Brand Building

Spin Sucks

You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services  instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.

SEO 103

How to Ignite Your Brand Ambassadors

Spin Sucks

After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.

Brands 116

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand                     . This has put an emphasis on the importance of quality content within digital marketing.

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods.

Three Approaches to Effective Brand Storytelling

Spin Sucks

Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketingBrand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. Here again, relate this back to message development and brand outreach.

Brands 104

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.

Brands 117

What College Football Teaches Us About Brand Development

Spin Sucks

In 1997, when Phil Knight challenged a Nike design team  to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Now 18 years and countless rebrands later, college football and athletic departments across the country are turning to Nike to lead their brand development.

How Brands Use Vine

Mindjumpers

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing. The video app Vine is moving into a golden age. It makes it shareable and accessible.

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

The Five Parts to Brand Storytelling Nearly Everyone Misses

Spin Sucks

He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. Then I read, “ The Bedtime Test of Content Marketing and PR ” by Christopher Penn and I laughed out loud again. In Spin Sucks , I talk about how important it is to think about your brand storytelling like you would a novel. ” You don’t say?

Brands 155

Four Steps to Create Your Personal Brand

Spin Sucks

The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?

Brands 132

9 Steps to Creating Good Content for Your Brand

Pamorama

Writing good content is crucial to delivering value and creating thought leadership for your brand. . Content marketing is a key element of today’s marketing landscape. It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. Think about what you know. Read, read, read. Write.

Brands 118

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games  in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance  naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Twitter content.

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Studies Showing Why Your Fans Break Up With You.

Brands 112

Facebook Adds More Tools for Branded Content in Instant Articles

SocialTimes Facebook

Facebook added some new options to branded content  in its Instant Articles , including support for marketer logos atop those articles. Today a publisher can use our existing article styling tools to visually distinguish branded content from editorial content, as well as to meet contractual obligations established with the content sponsor. This feature is available today.

Looking Back at Weird 90s Marketing

Spin Sucks

With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.

3 Cool Pinterest Tools For Brands & Marketers

Firebelly

With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. It tracks trends, helps your brand discover its advocates and fans, and identifies content reach. The popularity of Pinterest is growing by the pins! Consider using these tools to help with your Pinterest efforts: PinReach. Pinerly. Curalate.

Tools 90

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.

How to Use Social Media to Build Brand Trust

Convince & Convert

These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? Intimacy involves engaging with people and showing your brand personality. People trust who they know, so it’s important to show that there are humans behind your brand. Show There Are People Behind Your Brand. Authority.

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. However, the Google My Business API can currently only take marketers so far. highlight to tweet).

Data 41

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Foundations of emotional branding. ”   Source. iTunes.

How to Build a Magnetic Brand

Convince & Convert

Recently, I’ve really started to wonder: Could there be a secret “psychological land grab” going on by the best of the best marketers? Chris Brogan springs to mind every time I see the word “ Owner ,” and I can’t even walk past a bowl of satsumas without thinking of Joe Pulizzi and Content Marketing World’s orangey goodness. Brand-Building Case Study.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.

Why influencer marketing is an essential part of brand marketing strategy

Socialmedia.biz

New strategy provides proven effectiveness in reaching target audiences & increasing engagement. T he days of classic marketing strategies are far behind us. Even worse, consumers are often experiencing “ad fatigue”, causing them to form negative perceptions of brands due to overexposure to their ads. So what does this mean for brands? Photo Courtesy of Buzzoole. client).