Vine for Brand Marketing
MARCH 1, 2013
Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And visuals are great for brands to interact with consumers. But how does Vine work?
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Definition of branding.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.
The Minimalist Approach to Brand Storytelling
JULY 6, 2015
Brand storytelling. While it continues to be a hot marketing buzzword of the moment, when we look around at examples we find only a select group of brands really do it effectively. Don’t get me wrong, a ton of brands tell fantastic stories about themselves. So the ultimate question then becomes: Is your brand story inclusive or exclusive to your consumer?
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. SOCI brings your Facebook page to life with branded business pages. Facebook App Suites. 1. FanAppz.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? This automatically ends up being customer engagement for brands, when users tag a certain geographic place, shop or restaurant.
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Here are a few of our favorites, and how you could implement them for your brand. Facebook Live.
Marketers Everywhere: Stop Marketing Your Brand
Convince & Convert
NOVEMBER 12, 2014
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. Image via BigStockPhoto.com.
The Importance of Brand Recommendations in Your Marketing Strategy
SEPTEMBER 1, 2013
Knowing why and how consumers use recommendations will help you create more effective marketing programs. They trust their friends and family the most when looking for brand recommendations. recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers. According to a U.K.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Guest post by Liz Greene. It’s simple. Identify. Educate.
Using Storytelling to Strengthen Your Brand
Social Marketing Forum
FEBRUARY 16, 2013
Storytelling is one of the most powerful ways to breathe life into your brand. Brand marketing Content marketing emotional branding storytellingBy giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Why and how—according to their own words and behaviors—does the brand matter to your customers and prospects.
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand . This has put an emphasis on the importance of quality content within digital marketing.
Top 3 Mistakes Brands Make with Influencer Marketing
Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Twitter content.
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing. Brand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. Here again, relate this back to message development and brand outreach.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.
What College Football Teaches Us About Brand Development
OCTOBER 5, 2015
In 1997, when Phil Knight challenged a Nike design team to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Now 18 years and countless rebrands later, college football and athletic departments across the country are turning to Nike to lead their brand development.
How Brands Use Vine
MAY 16, 2013
Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing. The video app Vine is moving into a golden age. It makes it shareable and accessible.
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. Today a publisher can use our existing article styling tools to visually distinguish branded content from editorial content, as well as to meet contractual obligations established with the content sponsor. This feature is available today.
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. Then I read, “ The Bedtime Test of Content Marketing and PR ” by Christopher Penn and I laughed out loud again. In Spin Sucks , I talk about how important it is to think about your brand storytelling like you would a novel. ” You don’t say?
9 Steps to Creating Good Content for Your Brand
OCTOBER 26, 2013
Writing good content is crucial to delivering value and creating thought leadership for your brand. . Content marketing is a key element of today’s marketing landscape. It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. Think about what you know. Read, read, read. Write.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?
How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections
MAY 9, 2016
Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Foundations of emotional branding. ” Source. iTunes.
Social Media And Branding [Infographic]
DECEMBER 19, 2011
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Studies Showing Why Your Fans Break Up With You.
Looking Back at Weird 90s Marketing
APRIL 18, 2016
With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. Content So what could possibly go wrong with brand publishing? This has made the brand iconic. But how do they do this effectively?
Why influencer marketing is an essential part of brand marketing strategy
MAY 11, 2016
New strategy provides proven effectiveness in reaching target audiences & increasing engagement. T he days of classic marketing strategies are far behind us. Even worse, consumers are often experiencing “ad fatigue”, causing them to form negative perceptions of brands due to overexposure to their ads. So what does this mean for brands? Photo Courtesy of Buzzoole. client).
What Brands Get Wrong About Local Marketing Strategy
Convince & Convert
MARCH 11, 2016
Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. However, the Google My Business API can currently only take marketers so far. highlight to tweet).
3 Cool Pinterest Tools For Brands & Marketers
MAY 30, 2012
With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. It tracks trends, helps your brand discover its advocates and fans, and identifies content reach. The popularity of Pinterest is growing by the pins! Consider using these tools to help with your Pinterest efforts: PinReach. Pinerly. Curalate.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
How to Build a Magnetic Brand
Convince & Convert
OCTOBER 22, 2015
Recently, I’ve really started to wonder: Could there be a secret “psychological land grab” going on by the best of the best marketers? Chris Brogan springs to mind every time I see the word “ Owner ,” and I can’t even walk past a bowl of satsumas without thinking of Joe Pulizzi and Content Marketing World’s orangey goodness. Brand-Building Case Study.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics.