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 Brands + Marketing
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| Page 1 of 76 | Previous | Next | SIMON MAINWARING JANUARY 3, 2011  2011: Facebook puts all brands on notice By any measure, 2011 is the year Facebook must be taken seriously by each and every brand. brands retort. Orchestrating social games only to get someone to “fan&# your brand without any follow through interest, is not taking Facebook seriously. So, this being the time for New Year’s resolutions, what should a brand do to take Facebook seriously? ’ 6. | SMALL BUSINESS MAVERICKS JUNE 24, 2011  The Advertising Budgets Of The Top Brands Yesterday we discussed the difference between effective and ineffective social media marketing. While big brands are going online to advertise their products, they are also approaching social media and new marketing tools with the same old mindset. Here’s an infographic I found that shows how the top 200 brands are using their advertising dollars. | | | | | |
| SIMON MAINWARING JANUARY 17, 2011  How brands rediscover the lost art of conversation Brands and consumers are now in dynamic conversation. The polarity of the conversation has shifted too as social tools have allowed consumers to become producers, publishers, distributors and curators of content that impacts brand narratives. The onus then falls on brands to adjust and respond in meaningful and effective ways. Image: larrydressler.com. What does this mean? | KYLE LACY FEBRUARY 18, 2011  10 Ways to Maximize LinkedIn for Personal Branding try to update my LinkedIN profile with relevant news, blog posts I am writing, or information about my Twitter Marketing for Dummies book and Branding Yourself. You can actually find a ton of different pieces of information in Branding Yourself. branding business content innovation Branding Yourself linkedin Twitter Marketing for Dummies videoon the site. | SIMON MAINWARING JULY 5, 2011  What Google+ means for brands What this means for brands and their marketing is enormous. As the individual becomes the filter through which all information must pass, the onus for brands to be defined and social becomes acute. That means when you visit a website the ads will reflect brands, topics or causes that you have demonstrated a past interest in through what you searched and shared. | SIMON MAINWARING JANUARY 10, 2011  Brands must be community celebrants, not celebrities If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands. To achieve this a brand must undergo a re-visioning process ideally led by management. Leading brands already embracing this new dynamic. | | | | | | | |
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SAMIR BALWANI | TUESDAY, JANUARY 18, 2011  Inspiring Brand Ambassadors
Sometimes the most effective way to market a brand is through its consumers. The question is, how do you inspire these brand ambassadors to spread your business? Empowering Brand Ambassadors. How do you make your brand inspire its consumers, without you doing anything? Who are our brand ambassadors? Let’s define exactly what a brand ambassador is. Brand ambassadors are loyal customers that have access to and influence other groups of people. This is what separates businesses that master word of mouth marketing, versus those that just try. MORE >> -
MINDJUMPERS | MONDAY, DECEMBER 19, 2011  Social Media And Branding [Infographic]
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. MORE >> -
SPIN SUCKS | SUNDAY, MAY 29, 2011  Brand Warfare as Counterinsurgency
Imagine taking the US Military Field Manual for Counterinsurgency , putting it into Google Translate and converting it into brand speak. The result would be Brand Resilience: Managing Risk and Recovery in a High Speed World by Jonathan R. We’ve often heard of marketing compared to warfare, but that’s old school. Now, with social media amplifying and accelerating messages, the concept of protecting your brands using counter insurgent tactics is really quite brilliant. Think about it; Are you protecting your brand? Learn and adapt your brand defenses. MORE >> -
SOCIAL MARKETING FORUM | SUNDAY, JANUARY 30, 2011 Marketing & Branding in Social Gaming
B2C marketing Brand marketing Community marketing Research Social media marketing brand marketing Facebook online games social gaming social marketingIn the year of social media (2010) we also saw social gaming burst forth with huge numbers of people playing. MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, APRIL 6, 2011 Brand Marketers & Social Media: Great Expectations
The debate regarding the value of social media to marketing is ongoing. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability. Brand marketing Research Social media marketing brand advocates brand loyalty Facebook social marketing social media ROIOn the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. MORE >> -
- What brands must do now to engage their customer communities SIMON MAINWARING | SUNDAY, FEBRUARY 20, 2011
- All Branding, All The Time MY CREATIVE TEAM THINKING | SUNDAY, AUGUST 7, 2011
- Why brands need fan action, not fan acquisition SIMON MAINWARING | WEDNESDAY, SEPTEMBER 22, 2010
- Five Ways to Humanize Your Brand In Social Media SPIN SUCKS | THURSDAY, AUGUST 4, 2011
- 10 Reasons Why LinkedIn is Powerful for Branding and Sales KYLE LACY | MONDAY, AUGUST 2, 2010
- Mobile Marketing Association Surveys Brands & Agencies Worldwide MOBILEGROOVE | FRIDAY, DECEMBER 9, 2011
- 40 Ways to Build Trust in Your Brand on Social Media KYLE LACY | WEDNESDAY, FEBRUARY 9, 2011
- There’s No “I” In “Brands”, But They’re Surrounded By A Lot Of “BS” JOEY STRAWN | TUESDAY, APRIL 26, 2011
- What is a brand? BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 13, 2011
- Monitor Your Brand Online-Part 1 HARP SOCIAL | WEDNESDAY, JANUARY 6, 2010
- How brands must rethink sustainability SIMON MAINWARING | WEDNESDAY, MAY 18, 2011
- Why brands that do good must also do it well SIMON MAINWARING | FRIDAY, MARCH 4, 2011
- Public Relations vs. Marketing SPIN SUCKS | MONDAY, AUGUST 8, 2011
- Best Internet Marketing Posts of 2010 TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 5, 2011
- 3 facts that will shape the future of branding, marketing and social media SIMON MAINWARING | MONDAY, NOVEMBER 21, 2011
- Millennials have found religion but will brands? SIMON MAINWARING | MONDAY, OCTOBER 18, 2010
- Branding Yourself UnReview (and Contest!) JOEY STRAWN | WEDNESDAY, FEBRUARY 23, 2011
- What is a brand anymore, anyway? ENGAGING BRAND | MONDAY, SEPTEMBER 27, 2010
- Top ten ways to instantly humanize your brand SIMON MAINWARING | THURSDAY, JUNE 9, 2011
- Top 10 brands on Facebook SOCIALNOMICS | WEDNESDAY, OCTOBER 27, 2010
- Brands 50% more popular than celebrities in social media FRESHNETWORKS | SUNDAY, OCTOBER 31, 2010
- Customer Experience Defines Your Brand JEFF KORHAN | MONDAY, DECEMBER 12, 2011
- The Content Marketing Explosion [infographic] MINDJUMPERS | THURSDAY, FEBRUARY 9, 2012
- Brands, if you really want to make money look to your motives SIMON MAINWARING | WEDNESDAY, JULY 28, 2010
- Why brands must start caring about something other than themselves SIMON MAINWARING | MONDAY, OCTOBER 25, 2010
- Introducing Lifestyle Brands: The Emerging Branding Strategy. IT'S JOSIP NOT JOSEPH | MONDAY, MAY 10, 2010
- The Right Way to Market Yourself on Twitter KYLE LACY | THURSDAY, SEPTEMBER 23, 2010
- Why Branding is 'Being' ENGAGING BRAND | MONDAY, NOVEMBER 8, 2010
- 4 Tips on Writing Great Stories for Your Brand KYLE LACY | WEDNESDAY, SEPTEMBER 1, 2010
- Where to start if your brand wants to build an online community SIMON MAINWARING | MONDAY, AUGUST 30, 2010
- Show 300 - Facebook Marketing - The Engaging Brand ENGAGING BRAND | WEDNESDAY, AUGUST 25, 2010
- The Death of Traditional Brand Messaging KYLE LACY | FRIDAY, NOVEMBER 19, 2010
- 3 Videos on Branding Yourself KYLE LACY | FRIDAY, OCTOBER 14, 2011
- Who is Ari Herzog to You? ARI HERZOG | SATURDAY, FEBRUARY 26, 2011
- On purpose: Why some brands have already failed in 2010 SIMON MAINWARING | THURSDAY, JANUARY 21, 2010
- Using Social Media in a Brand Marketing Campaign JOSH S PETERS | MONDAY, NOVEMBER 30, 2009
- 26 Free Tools for Monitoring Your Brand's Reputation PAMORAMA | SUNDAY, DECEMBER 6, 2009
- Facebook Private Messaging for Brands MINDJUMPERS | WEDNESDAY, DECEMBER 21, 2011
- Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online HARP SOCIAL | TUESDAY, JANUARY 12, 2010
- 5 Tips: How Brands Can Use Foursquare to Grow MINDJUMPERS | TUESDAY, OCTOBER 11, 2011
- 10 Marketing Trends for 2011 FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
- What Drug Dealers Can Teach You About Branding JOEY STRAWN | WEDNESDAY, DECEMBER 8, 2010
- The State of Brands on Facebook [infographic] MINDJUMPERS | SUNDAY, NOVEMBER 28, 2010
- Defensive Branding TWIST IMAGE | THURSDAY, APRIL 21, 2011
- What Not to Do When Humanizing a Brand WAXING UNLYRICAL | WEDNESDAY, JUNE 15, 2011
- “K” is King in Brand and Company Naming WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 30, 2011
- Content Marketing 2.0 MY CREATIVE TEAM THINKING | TUESDAY, SEPTEMBER 28, 2010
- What Should Be The Outcome of Brand Conversations in Social? DIRECT MARKETING OBSERVATIONS | TUESDAY, NOVEMBER 15, 2011
- Calling All Marketers. You Are Destroying Something Great. KYLE LACY | TUESDAY, MARCH 15, 2011
- Kickstarter, YouBloom, Spot.us & Ushahidi: How crowdsourcing is changing business, advertising and cause marketing SIMON MAINWARING | WEDNESDAY, SEPTEMBER 29, 2010
- Branding in the age of social media FRESHNETWORKS | SATURDAY, FEBRUARY 14, 2009
- Inbound Marketing Is Rising [Infographic] MINDJUMPERS | THURSDAY, NOVEMBER 3, 2011
- When brands win hearts and minds they have nothing to lose SIMON MAINWARING | WEDNESDAY, OCTOBER 27, 2010
- How to create future brands BLUE FOCUS MARKETING | MONDAY, SEPTEMBER 26, 2011
- Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
- Advisory: Google Begins Booting Brands DANNY BROWN | THURSDAY, JULY 21, 2011
- Will A Brands Next Big Move Be A Journalism Department? TWIST IMAGE | SATURDAY, MAY 14, 2011
- Brands as competitors to entertainment media ALEX BLOM | SATURDAY, OCTOBER 9, 2010
- Four Reasons Your Social Media Marketing Campaign Sucks DAVE FLEET | TUESDAY, MAY 25, 2010
- Why cause marketing is an inside job SIMON MAINWARING | WEDNESDAY, NOVEMBER 16, 2011
- The ‘Why” vs. “How”: What makes some brands extraordinary and others not SIMON MAINWARING | MONDAY, AUGUST 2, 2010
- What American Idol Can Teach Us About Branding SPIN SUCKS | TUESDAY, APRIL 26, 2011
- 3 ways social gaming can benefit brands FRESHNETWORKS | TUESDAY, SEPTEMBER 21, 2010
- Research Sheds More Light On Why People Follow Brands Via Social Media CONVERSIONATION | MONDAY, SEPTEMBER 19, 2011
- The seven harsh realities of social media for any brand FRESHNETWORKS | FRIDAY, MARCH 19, 2010
- 10 Questions to Develop Your Brand - The Engaging Brand ENGAGING BRAND | TUESDAY, JANUARY 19, 2010
- Let Brands Be Brands GEOFF LIVINGSTON | THURSDAY, APRIL 7, 2011
- What type of brand are you online? FRESHNETWORKS | MONDAY, JUNE 28, 2010
- Is Avataritis Killing Your Brand? KYLE LACY | FRIDAY, MAY 14, 2010
- Branded virtual goods and what good they can do SIMON MAINWARING | MONDAY, SEPTEMBER 13, 2010
- Brandlines: If and when brands begin and end? SIMON MAINWARING | WEDNESDAY, NOVEMBER 10, 2010
- Millennial Values Behind Lifestyle Brands IT'S JOSIP NOT JOSEPH | MONDAY, AUGUST 9, 2010
- Why you need a social branding blueprint SIMON MAINWARING | WEDNESDAY, NOVEMBER 30, 2011
- The Half Assed Guide to Brand Awareness JOSH S PETERS | MONDAY, AUGUST 17, 2009
- How To Use Facebook For Marketing MINDJUMPERS | TUESDAY, MAY 3, 2011
- Ten Tips for Using Brand Ambassadors in a Social Media Campaign COLIN ALSHEIMER | MONDAY, JULY 12, 2010
- 12 Social Media Marketing Myths PAMORAMA | TUESDAY, JANUARY 19, 2010
- Why Facebook’s Community Pages Could Give Brands Headaches DAVE FLEET | MONDAY, MAY 10, 2010
- Top Ten New Year’s Resolutions for brands SIMON MAINWARING | WEDNESDAY, JANUARY 4, 2012
- Is social media marketing too labor intensive? DIRECT MARKETING OBSERVATIONS | FRIDAY, MAY 28, 2010
- Why social media makes brands do good SIMON MAINWARING | MONDAY, NOVEMBER 22, 2010
- How to Use Twitter As a Marketing Channel MINDJUMPERS | THURSDAY, FEBRUARY 10, 2011
- What is branding? CREATIVE RAMBLINGS | SUNDAY, JUNE 5, 2011
- 11 Myths of Social Media Marketing WEBBIQUITY SMM | MONDAY, MAY 24, 2010
- 12 Tips For Successful Branded Online Communities FEVER BEE | MONDAY, MARCH 14, 2011
- Branding Against the Machine: An UnReview of Epic Proportions JOEY STRAWN | WEDNESDAY, NOVEMBER 30, 2011
- What F8 and the changes to Facebook mean for brands and marketers FRESHNETWORKS | THURSDAY, SEPTEMBER 22, 2011
- YAHTZEE! Engaging Your Employees in Your Brand’s Social Media Marketing. FIFTH GEAR ANALYTICS | THURSDAY, JANUARY 20, 2011
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
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Sherrilynne Starkie